International Women’s Day is held on March 8 to raise awareness towards gender discrimination, women’s rights advocacy, empower and celebrate the achievements of women. 

This day is also a wonderful time for the advertising industry as well as an opportunity for brands to kick off creative campaigns to engage with current customers and attract new ones. 

If you haven’t designed your plan for this particular day, it’s just the right time to get serious about planning your marketing campaign to delight your customers with special offers and increase your sales.

Influencer marketing campaign ideas for International Women’s Day

There are many marketing strategies brands can implement to catch consumers’ attention on International Women’s Day which often leads to confusion and it becomes challenging to choose the best one amidst the fierce competition over attention-grabbing campaigns. 

Why should brands work with influencers for Women’s Day campaigns?

Just like any other service, advertising is also expensive on special days. As social media platforms are shaping our digital world, it’s also becoming a search engine for people to look for products. Therefore, leveraging prominent and influential social influencers easily makes its way to potential customers’ feeds and hearts. 

Influencers have enough power to direct customers’ purchase decisions that will, in turn, direct them to your site or store. Besides, with the facilitation of social media algorithms influencer campaigns can organically increase the exposure by reaching niche audiences that could be expected to convert at a high rate.

Long story short, we’ve brainstormed and gathered 6 influencer campaign ideas for pushing your sales and discount offers.

Provide gift ideas for loved ones

This day is an opportunity to delight loved ones, mothers, sisters or significant others with special gifts. As lots of people are in search of gift ideas, they often tend to visit their trusted influencers’ profiles. And as might already know, social media influencers are great at guiding their followers where they could find gift ideas. 

It doesn’t matter in what industry your brands are, FMCG, beauty or technology, sending gifts of your products and to spread them to your advocates’ profiles is the best way to increase exposure and drive sales on special days, as well as promote your sales offer.   

You might ask influencers to present any product from your brand to their loved ones and share a photo or video post showing his feelings in as authentic as possible. You can also generate branded hashtags for scaling your campaign. 

Corporate Social Responsibilities for IWD

International Women’s Day is held in different parts of the world to recognize women in the society. Thanks to social media, the attitude takes big steps for supporting women, removing barriers in education, career, raising the voice of women in decision making. Global brands, celebrities, opinion leaders stand out to fight for women’s rights, educate girls, create better working conditions, break the glass ceiling and equal pay. 

It is your chance as a company to show your dignity to women. Customers always have loyalty to brands that value them. You can run several campaigns from creating special hashtags on social media about the elimination of selective aborts, no to violence against women, equal pay, women in business, women empowerment to covering educational expenses girls living in remote villages. 

Influencers have the ability to spread brand messages authentically and emotionally. According to the research, 87% of respondents will buy a product if the brand supports the social issue they care about. Even if it is a CSR campaign, make a good search on influencers finding.

If you want to support gender inequality issues, work influencers that always care about aesthetics of contents, emphasize women rights on their profiles and accepted as respected personas in your audience. The right influencers will help to deliver your campaign message to a large audience and help to build your brand goodwill. 

One of the biggest FMCG companies, P&G launched a social campaign for unwrapping gender bias and discrimination. The project called #WeSeeEqual includes different activities with each to emphasize gender equality and bias. Some affiliate brands such as Always, Ariel, Pampers, and Pantene were mentioned in the video to support gender equality, change established attitudes, remove barriers ahead of women and open new opportunities.

Another graceful campaign was plotted by the global franchisee McDonald’s. The brand inverted its golden arch to nod to International Women’s Day. They also changed the logo M to W in social media and designed caps, T-shirts, bags, and packaging to celebrate “women everywhere”. 

Bundle packs for influencers

Among all choices, bundle packages can be the most effective way to boost your products as these packs allows companies to make people be aware of more than one product. 

Brands can collaborate with influencers, send them well-designed packages which consist of different products and special cards with positive notes celebrating their International Women’s Day. 

This is also a way to establish a long-lasting relationship with influencers for collaborating in future campaigns. But, let them know what you’re sending ahead of time to ensure they’re interested in the first place.

Then influencers may give their opinions about the products, post a picture with these packages and write an appreciation message to show their gratitude for the brand.

One of the fast ways of activating your social audience and growing your number of customers is to run giveaway campaigns. On special days everyone is busy buying gifts to their beloved ones while forgetting to praise themselves. 

For example, you can hold a contest on social media where influencers will define the rules such as commenting on the post or resharing the post. Influencers will share a photo with their favorite product from your brand and write why they like that product. Women are asked to share the products they like and their features. Winners will be gifted with their favorite products. If you are in a cosmetics, fashion or jewelry industry, it will refine your audience in social media and push sales.

Cooking by men influencers

As a food brand, you might struggle to come up with an original content idea with a saturation of touching stories around. If you want to go creative on this day, we have an exclusive idea. 

In honor of Women’s Day, influencers can cook a surprise dinner for their mother, wife, sister whoever usually prepares meals. The content will be presented with a special focus on your brand’s products which is placed among the ingredients. 

Bonus: Wolt 8 March Influencer Marketing Campaign

As a technology company, Wolt makes it immensely easy for us to discover and get the great food delivered. Wolt enables customers to enjoy quality food at their favorite store or restaurant without needing to leave the comfort of their home. All you need to do is pick a restaurant, build your order, and hit send.

To carry out the successful influencer marketing campaign Wolt joined up with Keepface and created the campaign which drove quite strong engagement among social media users by reaching 1.6M total audiences. The platform that campaign took place was Instagram. Their influencer-driven campaign was implemented by 8 competent influencers. Striking post and informative stories allowed the campaign to get over 1M impressions and 73 K total engagement. Wolt’s 8 March campaign was launched on the 6th of March and ran on till the 20th of March. Check the case study to learn more.

Influencers have more power over brands as a source of information for consumers. As influencer marketing aims to drive engagement, grow a community, and ultimately increase sales, you as a brand need expert advice in influencer marketing.

In this blog, we will talk about veteran influencer marketing experts. They are also familiar with other channels of marketing and communication and will help you to dive even deeper in influencer marketing. 

With its different culture, marketing ecosystem, and size of the market, the Middle East, and North Africa (MENA) have a huge potential that you cannot place this region behind your influencer marketing strategy. Consumer spending in the UAE alone is expected to exceed $261B by 2021 offering a huge opportunity for overseas expansion.

Moreover, the region experiences digital transformation with the increase in the internet, mobile, and social media usage in recent years. Statistically, 9 out of 10 Arabs use at least one social media platform daily. 

This sudden increase in social media users then led to the emergence of influencers with a relatively larger audience. After the surge in the number of influencers, the advertising industry has started to zoom in on influencer marketing. The Middle East leads the GCC market with the highest demand from top paid influencers and brands. 

But first, let’s get to know the region better and later we’ll give you tips on how to start your own influencer campaign starting from today!

#1 Influencers make a real-world impact

For millennials, influencers are the preferred choice when it comes to discovering new products. According to the study, 47% of women between 18-24 ages say online platforms are the main sources of information on brands and products. And 73% of respondents said they’ve purchased a product after an influencer mention, which is a strong number to show the social power of influencers. 

For global brands, mega influencers are stars to expand into the region. Fashion, beauty sectors introduced worldwide known mega influencers such as Huda Kattan and Maya Ahmad. Along with launching her own brand, Huda Kattan also collaborates with leading beauty and fashion brands. 

Dubai based beauty influencer Maya did numerous partnerships with famous makeup brands including MAC Cosmetics, Dior, Kiko, and Givenchy.

 

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A post shared by MAYA مايا (@themayaahmad) on Feb 12, 2020 at 10:10am PST

The popular influencers effectively convert global brand promotion into the local context. 

For its haircare brand Elvive, Loreal started long-term influencer collaboration with Dubai based lifestyle influencer Narins Beaty. She explains the features of Elvive products which allow growing long and healthy hair while using heat tools. She is very popular in MENA and always shown with beautiful and her long healthy hair and growing popularity among Gen Z makes her the best choice for Loreal’s #dreamlong campaign.

#2 Cultural diversity

Almost half of the marketers that work in MENA use influencer marketing and 94% find it successful for their brands’ marketing. However, influencer marketing in MENA differs from the Western market. Your influencer marketing campaign should be specially designed to the region’s culture and tastes otherwise you will end up with low KPI. 

Content that allows the influencer creativity and freedom always wins in influencer marketing in MENA. According to the Mc&Kinsey report, the market is characterized by less loyal consumers who are always in search of affordable and substitute products. In this context, influencer marketing is a great way for global brands to enter the MENA market.

#3 Influencers are replacing TV commercials

Social media is viewed as trustworthy and it has overtaken TV as a source of information. 

Marketing strategies that are cleverly designed to the market features are winning in influencer marketing too. Uber has an outstanding new-comer example of influencer marketing in MENA. 

 

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A post shared by Aseel | أسيل ?? (@aseel) on Feb 24, 2019 at 11:34am PST

Uber effectively ran the influencer marketing campaign by tailoring its brand objectives to Saudi Arabia’s socio-economic system. The goals were to grow the brand’s social media communication and build credibility. Together with the government’s support for the modernization of socio-culture, Uber’s campaign touched several hot topics such as women empowerment, entertainment, and employment. The long-term partnership with big size influencers drew high ROI and positive engagement towards Uber. 

#4 Micro-influencers are more persuasive than celebrities 

Micro-influencers especially are on the rise and gaining more online power. They have dominance in terms of the level of trust and therefore having more brand partnerships. Not surprisingly, influencer marketing is experiencing a shift from macro-influencers to micro-influencers as they generate more engagement and authentic content. 

Besides, working with micro-influencers enables brands to reach multiple audiences with less spending. They are more relatable to their audience, therefore have more influence over them. Unlike celebrities, they introduce themselves as they are. As a result, YouTube stars became more popular than TV stars.

How to rock influencer marketing in MENA?

Local and global brands have done noteworthy collaborations with mega influencers especially on the beauty industry. Although influencer marketing is going crazy in the region, it requires different approaches. Here are a few of our tips:

Leverage Credibility of Micros

Despite its growing size, influencer marketing in MENA is an infant industry with lots of niches and influencers to be discovered. Credibility is a key component of micro-influencer marketing. 

As marketing experts suggest micro-influencers are the future of influencer marketing. Even now, they have more engagement rates and profitability. MENA is not an exception. With a high level of engagement and authenticity, micro-influencers have the potential to increase awareness and bring new consumers. They are especially relevant for small budgets.

Target Gen Z

Gen Z population of the MENA region is rapidly growing and going to dominate social media platforms as well. Social media usage by Gen Z’s leads to the emergence of nano-influencers and the rise of micro-influencers. 

One of the prominent influencer campaigns were run by Egypt’s Commercial International Bank. Considering that banking is not among the interests of Gen Z, that was pretty risky to take. So, to make it engaging for the youngsters the bank added popular dabbing fashion into the action. The campaign was calling young people to make changes in the New Year. The campaign ended with high engagements, almost all of the socially engaged users were asking about bank services.

Work with Experts

Even if you have done successful influencer partnerships before, the MENA market has a distinct nature and legal requirements to consider before diving into partnering. 

The biggest issue brands face in influencer marketing is not having a clear view on how to find the relevant influencers and negotiate with them. BPG Cohn & Wolfe Influencers Survey revealed that 55% of brands’ biggest challenge was finding relevant influencers, and followed by 41% negotiating terms and conditions.

If you plan to enter the region you will need an expert consultancy to run an efficient campaign and to reach your target audience smoothly. Keepface gave assistance to many brands over the years, helping them to find the best fit influencers and to manage all the process from negotiating with influencers to reporting the success. 

Choose the Right Social Media Platform

Facebook, Instagram, Snapchat, and YouTube have millions of active daily users in the MENA region. 

YouTube is a destination for tech and gaming influencers, while fashion, beauty, food, lifestyle influencers choose Instagram. About 30K Middle East-based YouTubers have more than 10K followers. Video content is the highly preferred choice by lifestyle, entertainment, gaming influencer niches while photo content is popular among fashion and interior concepts. 

With comprising 10% of the world’s Instagram users, influencers in MENA are mainly focused on Instagram. Social media users in the region are a vivid consumer of stories and videos. 

And, of course, there is TikTok. From celebrities to TikTok evolving influencers the TikTok sees a huge surge in usage since 2019. Most influencers in terms of follower count are coming from UAE and Saudi Arabia mainly on comedy, acting, and fashion content. TikTok itself launched #CreateForGood and #TikTokCares campaigns with MENA influencers to educate people on tolerance and safety manners.

@salmansfamilyThree things to avoid at the beach ? ##tiktokcares ##pourtoi ##foryou ##couplegoals @isleym.b♬ son original – salmansfamily

Despite its differences with the rest of the world, the MENA region has a vibrant influencer marketing ecosystem. The population is hyper-connected and their personal experiences are more important than brands’ popularity. Therefore conducting authentic influencer marketing is challenging but rewarding. Here at Keepface, we’ve helped brands around the world by finding the right influences, creating and managing high ROI campaigns, and advising to build the right influencer marketing strategy. 

If you’re looking to amplify your brand’s voice through influencers feel free to contact us.

How would you engage with your community in the middle of crises? Almost every industry is affected by the global pandemic. There is a certain category of influencers who will help you to reach your customers and bring your sales up during the crisis. 

With all the cuts in ad spend, the global pandemic turns influencer marketing into a more meaningful form of digital marketing. Influencer marketing is adjusting itself to changes requiring more improvement based content. Followed by the spike in consumer demand for social media content, influencers massively increase their posts. Live streaming gets more popular as it generates more social interaction. They also try new content styles and new platforms. 

Let’s see some influencers categories who are shining during the crises and will help your brand to reflect it.

#1 Foodies are busy at the kitchen

 

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A post shared by Jake Cohen (@jakecohen) on Jul 2, 2020 at 6:27am PDT

Raise your hands if you have cooked something you have never done before the quarantine. We all did. And the biggest inspiration for us was food influencers who are busy with sharing posts about trying something new. 

Also, affected by the closure of restaurants, now people have more time to try homemade recipes. Live streaming is the most popular and rising content type among food influences to educate and enjoy time with their followers. 

Besides, this is a godsent time for food brands to communicate with their consumers and nail their influencer campaigns. There are so many creative ways brands can work with food influencers during the lockdown crisis.

#2 Lockdown is going well for fitness bunnies

There is not a better time to stay healthy and physically active than ever. While the demand for a home workout is increasing digital fitness industry has boomed. Today, fitness videos are one of the most viewed videos on YouTube. Home exercise videos have increased by more than 200 percent in the UK. 

Since gym studios were forced to close fitness influencers make home exercise tutorials. They encourage social interaction among followers and help to reduce stress and anxiety during the quarantine. 

#3 Home has the best background 

Although there is no place to try fashion trends of 2020, fashion influencers do not stop creating content with work-from-home outfits. The quarantine also forces fashion gurus to create more creative and purposeful content at home.  They offer a healthy distraction in this nervous situation for those who want to work on their personal styles. Video content is also popular among fashion influencers as they prepare videos while taking ongoing social media challenges.

 

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A post shared by KATIE ONE (@katie.one) on Jun 30, 2020 at 1:17pm PDT

#4 Tech wizards are upgrading influencer marketing

Tech influencers are taking advantage of crises by actively posting about the latest digital news and innovations. Influencers often share their user experience and recommendations. Usually, these people are industry bloggers, experts who are a genuine source of information and tent to have authenticity and engagements. This is also an opportunity for people to add new skills while getting digitally connected. 

With the rapid digital transformation, the role of tech influencers is becoming more important as consumers value third party advice before making purchase decisions. Considering that many brands continue to digitalize their operations the role of tech wizards will be vital for B2C and B2B business as well.

 

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A post shared by Gadget Flow (@gadgetflow) on Jun 26, 2020 at 1:42pm PDT

#5 Lifestyle influencers reshape their content strategies

Lifestyle influencers are tailoring their content to “home edition”. The range of lifestyle content is increasing with lifehacks to combat the crisis, to #workfromhome, house cleaning, the lists of books, must-watch movies, and of course Netflix recommendations. In addition, influencers try and advise different time management tools and apps to manage time at home efficiently. 

Along with influencers, many brands increase their social media posts and adjust timings to drive more engagement. A good example was done by P&G’s brand Always. The brand let popular social media influencers take over their Instagram stories for a day and post IGTV videos on the brand’s page. Such activities contribute to better brand-influencers also brand-audience relations.

#6 Hustlers beat crises

Entrepreneurs are another rising influencers category during crises. By posting about their taken steps and future expectations of the business these people are getting more social interaction. Profound knowledge and solid backgrounds allow them to be accepted as a valid source of information. From marketing perspectives, entrepreneurs have more significance in B2B business being the right players for endorsing related products.

Don’t just dream about it.
Take action and work as hard as you can.

— Neil Patel (@neilpatel) June 26, 2020

Last but not least

These are influencer groups who pivoted their content and expected to be in favor of brands in crisis. Influencer marketing has never been this important to connect your audience and spread your message. To find more influencers go to Keepface’s Influencer Discovery and get access to one of the largest influencer database. Here’s our step-by-step guide on how to find the right influencers for your brand in seconds. 

With more and more brands investing in influencer marketing, influencer discovery becomes more complicated and diversified. The growing market generates new influencer categories and new audiences over time. And brands should stay up-to-date to nail the most effective influencer marketing campaigns.

In 2020, 51% of marketers say influencer-created content is more effective than brand-created content. So, finding the right influencers is half of a successful influencer marketing strategy. The more influencer resonates with your brand, the more successful your campaign will be. But finding the fittest influencer is not as easy as it sounds. 

If you’ve already defined your campaign goals, the next step is to dive into influencer discovery. It’s in your best interest to find and reach out to relevant influencers in the shortest time. Today we’ll guide you through how to streamline influencer discovery and outreach via Keepface’s Influencer Discovery. 

Let’s get started!

Search and find influencers

After logging in to your account jump in Discovery – it’s just in the left corner. 

Click Discovery and you will be directed to Search bar automatically. Below the bar, you can see the latest registered influencers.

Use Filter to get concentrated results for your campaign. Filter button is designed to find out the most relevant influencers by their category, audience size, engagement, social platforms, price range, country, and gender. And with the Upgraded Plan, you can even go further by filtering influencers’ audience search on language, location, gender, interests category, and age groups. 

Click Show Results next to Filter to get the results according to your filter. 

Influencer names come with filtered results. In a few seconds, you will find your best fit influencers on the database. There are two view options, List and Grid view. You can choose how you want to see your results. 

Overview of each influencer’s profile

Click View details to quickly see the overview of influencer profiles. You will be able to see the latest and most engaging posts of influencers, as well as their category, global and country ranking score, total audience, and media value. So you get an in-depth view of influencers without leaving the platform.

Dive into their Audience Analyze to see whether that influencers’ audience matches with your target audience. By looking at the latest posts you will have an overview of their styles and engagement of the recent posts beforehand. These are all necessary stats that will help you to decide whether the influencer is relevant to your brand or not. 

Add influencers to your lists for later use 

On the right side of the section, you see Add to list. Lists are a great way to save your filtered results so you will save time while campaign planning. 

You can either add influencers to the list you created before or Create a new list. Influencer lists help you in your future campaigns where you just choose the list and submit the campaign.

Say, you need a list of “Fashion micro-influencers”. Adjust filters accordingly and select influencers who you think are the right fit by clicking the box in front of each name.  Click Add to List (red button below Search Bar), choose the List and all the selected influencers will be added to that list. Or you can add influencers individually, just clicking Add to List (blue button next to Influencer Profile) and selecting the list. 

Your list is ready

You can reach your lists anytime by clicking Lists on the drop-down menu under the Influencer Box (see on the screenshot).

Note that the number of lists depends on your Subscription Plan, so with a free plan, you can create only one influencer list. 

Creating lists before starting your campaign will save you a huge time, so when you create a campaign you’ll only need to add your brief, content types and add your list of influencers with a few clicks. That easy!