Top Beauty and Lifestyle Influencers in Saudi Arabia on Snapchat and Instagram 2026
What are Saudi Arabia beauty influencers? Saudi Arabia beauty influencers are content creators on Instagram and Snapchat who produce makeup tutorials, skincare routines, and lifestyle content for KSA audiences. They operate inside a $3.97 billion cosmetics market where 74% of consumers act on influencer recommendations. Halal-certified product alignment and Arabic-first content are baseline expectations for the highest-performing accounts in 2026.
Saudi Arabia’s beauty influencer market sits inside a $3.97 billion cosmetics industry where 74% of consumers purchase after seeing influencer promotions, yet most global brands approach KSA campaigns with Western templates that miss the Kingdom’s distinct platform dynamics. The majority focus on Instagram and overlook Snapchat, the most-opened app in Saudi Arabia, where 25 million users check it more than 50 times per day. This guide lists the top Saudi Arabia beauty and lifestyle influencers on both platforms for 2026, with verified pricing, ROI benchmarks, and a direct path to Keepface’s curated lists of verified Saudi creators.
Browse 59 verified Saudi beauty influencers on Keepface →
Table of Contents
- Why Saudi Arabia Is the Top Beauty Market for Influencer Campaigns
- The KSA Creator Ecosystem: How Instagram and Snapchat Work Together
- What Saudi Beauty and Lifestyle Influencers Charge in 2026
- ROI Data: What Beauty Brands Earn in Saudi Arabia
- Content Formats That Drive Results in KSA Beauty
- The Full List: Top Saudi Arabia Beauty and Lifestyle Influencers on Snapchat and Instagram 2026
- How to Find, Verify, and Run a Campaign with Saudi Beauty Influencers
- Key Takeaways
- FAQ
Why Saudi Arabia Is the Top Beauty Market for Influencer Campaigns
Quick answer: Saudi Arabia combines a $3.97 billion cosmetics market with 99% internet penetration, a 74% purchase-influence rate, and a young mobile-first population that spends over three hours daily on social media. KSA is the highest-converting beauty influencer market in the GCC.
Saudi Arabia’s digital infrastructure is near-universal. Internet penetration stands at 99%, smartphone penetration at 97.5%, and 70-72% of the population is under 35 years old (DataReportal (2026), IMARC Group (2025)). This is not a market growing into scale; it is already there.
The cosmetics industry reached $3.97 billion in 2025 and is projected to reach $4.62 billion by 2034. Skin and sun care products hold the largest segment at 43.75% of total market share, reflecting a skincare-first consumer mindset that beauty content creators can directly address (IMARC Group (2025)).
What makes Saudi Arabia exceptional for beauty brands is the conversion dynamic. While the global average for consumers purchasing after seeing influencer promotions sits at approximately 49%, in Saudi Arabia that figure reaches 74% (IMARC Group (2025)). The female workforce grew to 36.2% in 2024, driving premium beauty spend across skincare, fragrance, and cosmetics.
The influencer advertising market itself is substantial and expanding. KSA influencer spend reached $95.69 to $107.28 million in 2025 and is growing at 14.19% compound annual growth rate, with Saudi Arabia accounting for 40% of total GCC influencer expenditure (Statista (2025), Influencer Marketing Hub (2026)).
One cultural factor shapes every successful campaign in KSA: halal beauty alignment. Saudi consumers expect influencers to recommend alcohol-free, non-halal animal derivative-free products. This is not a niche filter. Influencers who consistently feature halal-certified products command higher audience trust and measurably better conversion rates across all tiers. Brands entering KSA should verify that both their products and their chosen influencers meet this standard before launch.
The KSA Creator Ecosystem: How Instagram and Snapchat Work Together
Quick answer: Instagram (18.78M users) drives aspirational reach through Reels and branded posts; Snapchat (25M+ users, 50+ daily opens, 90% of ages 13-34) builds daily purchase intent through authentic stories. Running both platforms together in KSA consistently outperforms single-platform campaigns.
Saudi Arabia has two dominant social platforms for beauty content, and they serve completely different audience behaviors.
Instagram has 18.78 million monthly active users in KSA, with ad reach of 16.9 million. It functions as the aspiration layer: beauty brands use Reels for tutorial content, polished feed posts for brand partnerships, and Stories for limited-time offers. Tutorials on Reels outperform simple product placement posts by 3 to 5 times in the KSA beauty niche, and before/after content earns 25-40% above-average engagement (IGY Grow (2025)).
Snapchat operates on a fundamentally different logic. With 25 million users and the highest per-capita daily usage rate of any country, Saudi Arabia is Snapchat’s most engaged market globally. Users open the app more than 50 times per day and spend approximately 70 minutes on the platform daily. Critically, 90% of the 13-34 age group in KSA is on Snapchat, making it the primary channel for reaching young beauty consumers (Gulf News (2025)).
Snapchat content in KSA works through emotional authenticity. Influencers sharing spontaneous morning skincare routines or genuine reactions to new product launches drive stronger conversion signals than polished commercial content. Produced Snapchat video costs 1.5 to 2 times more than spontaneous snaps, but authentic formats consistently outperform on purchase intent metrics.
The recommended brand approach for KSA beauty: Instagram Reels for awareness and aspiration, Snapchat Stories for daily engagement and purchase intent. Brands running both platforms simultaneously with the same influencer see compounding results. Arabic-first content on both channels delivers 35-50% higher engagement than translated English content across all KSA platforms (Influencer Marketing Hub (2026)).
What Saudi Beauty and Lifestyle Influencers Charge in 2026
Quick answer: Saudi beauty influencer rates range from $200-$800 per Instagram post at the nano tier to $20,000-$80,000+ for mega influencers. Snapchat adds a premium layer: a single snap from a 50K-200K creator starts at $800. Beauty niche premium adds 20-40% on top of all base rates.
Instagram Rates: Saudi Arabia Beauty Influencers 2026
| Tier | Followers | Feed Post (USD) | Reels (USD) | Stories (USD) |
|---|---|---|---|---|
| Nano | 1K-10K | $200-$800 | $240-$1,200 | $60-$400 |
| Micro | 10K-100K | $800-$4,000 | $960-$6,000 | $240-$2,000 |
| Macro | 100K-1M | $4,000-$20,000 | $4,800-$30,000 | $1,200-$10,000 |
| Mega | 1M+ | $20,000-$80,000+ | $24,000-$120,000+ | $6,000-$40,000 |
Reels = 1.2-1.5x feed post rate. Stories = 30-50% of feed post rate. Exchange rate: 1 USD = 3.75 SAR. Source: Influencer Marketing Hub (2026)
Snapchat Rates: Saudi Arabia Beauty Influencers 2026
| Creator Reach | Single Snap (USD) | Weekly Campaign Package |
|---|---|---|
| 10K-50K followers | $260-$800 | $4,000+ |
| 50K-200K followers | $800-$2,650 | $10,000-$30,000 |
| 200K-500K followers | $2,650-$6,650 | $50,000-$100,000 |
| 500K+ followers | $6,650-$26,600+ | $100,000-$133,300+ |
Source: Miqwal (2026)
Beauty Niche Rate Adjustments
| Factor | Rate Adjustment |
|---|---|
| Beauty niche premium | +20-40% above general rates |
| Ramadan / peak season | +20-40% uplift |
| Arabic-first content production | +20-30% for bilingual Arabic/English |
| Snapchat produced video vs. spontaneous | 1.5-2x standard snap rate |
| Halal beauty specialization | +15-25% niche premium |
| Exclusivity agreements | +25-50% negotiated case-by-case |
Source: Influencer Marketing Hub (2026), Eyad SA (2026)
ROI Data: What Beauty Brands Earn in Saudi Arabia
Quick answer: Saudi Arabia beauty influencer campaigns return $5.80 to $6.50 per $1 spent, a 38-55% premium over the $4.20 global average. The 74% consumer purchase-influence rate is the single most important driver of KSA’s above-average returns.
Saudi Arabia consistently outperforms global influencer marketing benchmarks for beauty brands. For every dollar invested in KSA beauty influencer campaigns, brands typically recover $5.80 to $6.50, with tutorial content specifically achieving a ROAS of 3.5:1 to 5:1 versus the 2.5:1 global benchmark (Influenceflow (2025)).
Three confirmed examples illustrate the returns available in KSA beauty:
- Moonglaze by Yara Alnamlah (1.1M IG followers): Yara Alnamlah founded Moonglaze, Saudi Arabia’s first beauty brand to debut at Selfridges London in December 2024. Built entirely on influencer-native audience trust, Moonglaze now sells in the UAE, Iraq, and the United States, demonstrating that Saudi beauty influencer audiences can support globally scalable brand launches from a social-native base (Arab News (2025)).
- L’Oreal Skin Summit, Riyadh 2025: L’Oreal convened 400+ Saudi content creators in Riyadh, signaling a structural shift from emotional to scientific formulation content. KSA beauty audiences are increasingly responding to influencers who explain active ingredients, not just showcase aesthetics. Brands with ingredient transparency and halal certifications are positioned to benefit from this next performance tier (Arab News (2025)).
- Mina Al-Sheikhly Mascara: An influencer-led mascara brand built across UAE, Saudi Arabia, Iraq, and the US, generating $1M+ in revenue through social-native distribution. KSA was a core market in its launch sequence, confirming the Kingdom’s role as a launch amplifier for beauty products across the region.
KSA Influencer Market Growth: 2025 to 2030
2025
$107M
2027
$140M
2030
$210M
Source: Statista (2025). 14.19% CAGR applied. 2027 and 2030 figures are projections.
Content Formats That Drive Results in KSA Beauty
Quick answer: Tutorial content outperforms product placement by 3 to 5 times in the KSA beauty niche. Before/after content adds 25-40% above average engagement. Arabic-first production consistently outperforms translated English content by 35-50% across all KSA platforms.
Saudi beauty audiences respond to specific content types that reflect how they discover, evaluate, and purchase beauty products.
Tutorial formats lead by a significant margin. Step-by-step makeup application, skincare routine walkthroughs, and product demonstrations on Instagram Reels outperform straightforward product placement posts by 3 to 5 times in engagement and click-through. Saudi audiences trust the influencer’s hands-on experience more than branded imagery, which is why the tutorial format drives both reach and conversion simultaneously (IGY Grow (2025)).
Before/after content is exceptionally strong. Posts and Stories showing skin transformation, makeup looks, or hair treatment results earn 25-40% higher engagement than standard promotional content. The format resonates because it demonstrates verifiable results rather than aspirational claims.
Scientific ingredient content is a rising format. Following the L’Oreal Skin Summit in Riyadh, Saudi beauty content is shifting toward creators who explain formulation science: why a particular active works for a specific skin concern, what makes a product halal-certified, how ingredient concentrations affect results. Brands with ingredient transparency are positioned to gain outsized returns from this trend through 2026 and beyond.
Halal beauty content unlocks audience trust. Saudi consumers expect halal-certified product alignment as a default, not a selling point. Influencers who explicitly reference halal certifications when recommending products command higher purchase intent from their audiences. This applies across all tiers, from micro to mega.
Arabic-first production generates 35-50% higher engagement compared to translated English content. Dual-language posts (Arabic primary, English secondary) perform well for international brands entering KSA, but Arabic-only content with native cultural references consistently leads in engagement metrics.
| Content Format | Performance vs. Standard Post | Best Platform |
|---|---|---|
| Tutorial (step-by-step) | 3-5x higher engagement | Instagram Reels |
| Before/after transformation | +25-40% above average | Instagram, Snapchat |
| Day-in-life (authentic) | Strong conversion signals | Snapchat Stories |
| UGC-style product reviews | +15-25% engagement boost | Instagram, Snapchat |
| Scientific ingredient explanations | Rising 2026 trend | Instagram Reels, IG Stories |
| Arabic-first content | +35-50% ER vs. English | All platforms |
Source: IGY Grow (2025), Influencer Marketing Hub (2026)
Browse 60 verified Saudi lifestyle influencers on Keepface →
The Full List: Top Saudi Arabia Beauty and Lifestyle Influencers on Snapchat and Instagram 2026
Quick answer: The top Saudi Arabia beauty and lifestyle influencers span four tiers from 7.4 million followers down to micro creators with 6.6% engagement rates. Key names include Rawan Bin Hussain, Aseel, Jehan Hashim, Yara Alnamlah, and Abeer Sinder, with @thatredlip as the leading Snapchat-native beauty voice in KSA.
The following list covers verified Saudi Arabia beauty and lifestyle influencers active on Instagram and Snapchat in 2026. Data sourced from Heepsy (2025), HypeAuditor (2025), GIMA (2025), Favikon (2026), and Modash (2025).
Mega-Tier Saudi Beauty and Lifestyle Influencers (1M+ Followers)
| Name | Handle | Platform | Followers | Avg. ER | Niche |
|---|---|---|---|---|---|
| Rawan Bin Hussain | @rawan | 7.4M | 2-3% | Family, Beauty, Business | |
| Aseel | @aseel | 6.8M | ~0.5% | Lifestyle, General | |
| Jehan Hashim | @jehan.hashim | 5.4M+ | Very high avg. | Beauty, Lifestyle | |
| Malak Al-Husaini | @malak_alhusaini | 4.5M | ~0.4% | Lifestyle, Fashion | |
| Darin | @darin00013 | 4.06M | 0.43% | Beauty, Makeup | |
| Areej Al-Turki | @areejalturki_ | 1.47M | 0.5% | Beauty, Lifestyle | |
| Yara Alnamlah | @yara_alnamlah | 1.1M | 3-4% | Beauty, Entrepreneur | |
| Hala (TheRoyalZinger) | @theroyalzinger | Instagram + Snapchat | 1M+ | N/A | Lifestyle, Snapchat-active |
Note: Yara Alnamlah founded Moonglaze, the first Saudi beauty brand to debut at Selfridges London (December 2024). Rawan Bin Hussain combines the strongest reach-to-trust ratio at the mega tier. Sources: Heepsy (2025), Favikon (2026)
Macro-Tier Saudi Beauty and Lifestyle Influencers (100K-1M Followers)
| Name | Handle | Platform | Followers | Avg. ER | Niche |
|---|---|---|---|---|---|
| Njoud Al-Shammari | @njoudsh1 | Instagram + Snapchat | 920K+ | N/A | Fashion, Lifestyle |
| Abeer Sinder | @abeer_sinder | 870K | ~4% | Beauty, Fashion | |
| Tamar Sordia | @tamar.sordia | 754K | 2.45% | Beauty, Skincare | |
| Sara ElNagar | @sara.elnagar | 739K | 1.96% | Beauty, Fashion | |
| Yasmeen Dakheel | @yasmeen.dakheel | 585K | 3-4% | Beauty, Lifestyle, Motherhood | |
| Aidah Turkmani | @aidah.turkmani | 585K | 1.54% | Beauty, Lifestyle | |
| Marwa Mulhem | @rosemaryjasmr | 437K | 2.1% | Beauty, Home | |
| @thatredlip | @thatredlip | Snapchat + Instagram | 137K (Snap) | N/A | Beauty, Business, Fashion |
Note: Abeer Sinder’s ~4% ER at 870K followers is unusually strong for macro tier (benchmark: 2-5%). @thatredlip (Khobar-based) holds 137K dedicated Snapchat followers and is one of the few Snapchat-primary beauty voices in KSA. Njoud Al-Shammari is simultaneously active on Snapchat, Instagram, Twitter, and YouTube. Sources: Heepsy (2025), HypeAuditor (2025), GIMA (2025)
Micro-Tier Saudi Beauty and Lifestyle Influencers (High Engagement)
| Name | Handle | Platform | Followers | Avg. ER | Niche |
|---|---|---|---|---|---|
| Fouz Al-Abdullah | @fouza_7 | 70.9K | 6.6% | Fashion, Lifestyle | |
| Taif Al-Shahrani | @taif.alshar | 35.2K | 6.4% | Lifestyle, Food | |
| DANA H | @danalhindi_ | 31.6K | 2.29% | Beauty, Lifestyle | |
| Amy Roko | Various | Snapchat-primary | N/A | N/A | Lifestyle, Riyadh-based |
Note: Fouz Al-Abdullah’s 6.6% ER at 70.9K exceeds the 4-8% micro benchmark upper range. DANA H has a 58.77% female audience, a useful filter for female-targeted beauty products. Amy Roko (Riyadh-based) is known for authentic day-in-life Snapchat content with strong local audience trust. Sources: HypeAuditor (2025), Modash (2025)
How to Find, Verify, and Run a Campaign with Saudi Beauty Influencers
Quick answer: Saudi Arabia requires Mawthooq certification for all commercial influencer accounts with 1,000+ followers. Start with Keepface’s verified SA lists, verify Mawthooq status, brief in Arabic, and plan for Ramadan premium windows to maximize campaign ROI.
Step 1: Understand Mawthooq compliance. Saudi Arabia’s General Authority of Media Regulation requires all influencers promoting paid content to hold Mawthooq certification if they have 1,000 or more followers. Non-compliance penalties reach SAR 500,000 ($133,000 USD). Working only with Mawthooq-certified influencers protects your brand legally and ensures that the creators you hire meet a verified quality threshold. This mandatory licensing system is unique to Saudi Arabia and is a key reason why KSA influencer partnerships require more due diligence than other GCC markets (Miqwal (2026)).
Step 2: Define your tier and platform mix. For beauty brands new to KSA, a growth-level budget ($5,000-$30,000) targeting 10-30 micro creators plus 2-5 macro creators reaches 500K to 5 million people. If Snapchat is part of your strategy, include at least 2-3 Snapchat-active creators such as @thatredlip, Njoud Al-Shammari, or Hala TheRoyalZinger for authentic daily-habit reach alongside your Instagram roster.
Step 3: Access verified Saudi influencer lists on Keepface. Keepface maintains curated, verified lists of Saudi Arabia beauty and lifestyle influencers updated for 2026. Use these as your discovery starting point rather than manual platform searches:
- Beauty Influencers in Saudi Arabia (59 creators)
- Lifestyle Instagram Influencers in Saudi Arabia (60 creators)
Step 4: Brief in Arabic first. Provide your campaign brief in Arabic as the primary language. Influencers producing Arabic-native content consistently achieve 35-50% higher engagement. Include halal certification documentation for your products in the brief: top KSA beauty influencers will request this before accepting a partnership, and sharing it proactively signals market knowledge that builds faster trust.
Step 5: Schedule for Ramadan premium windows. Campaign rates in KSA increase 20-40% during Ramadan, but conversion rates also rise significantly. If your product is halal-aligned and your budget allows for the rate premium, Ramadan campaigns in KSA beauty consistently deliver above-baseline ROI. Contract influencers at least 6-8 weeks before Ramadan to secure preferred creators at standard rates before peak-season pricing locks in.
Key Takeaways
- Saudi Arabia’s cosmetics market reached $3.97 billion in 2025, with the influencer advertising segment at $107M growing at 14.19% CAGR toward an estimated $210M by 2030 (IMARC Group (2025), Statista (2025)).
- 74% of Saudi consumers purchase after seeing influencer promotions, compared to ~49% globally, the highest purchase-influence rate in any major GCC market (IMARC Group (2025)).
- Snapchat reaches 90% of Saudi Arabia’s 13-34 age group, with users opening the app 50+ times daily; any KSA beauty campaign should include Snapchat-active creators alongside Instagram (Gulf News (2025)).
- Tutorial content on Instagram Reels outperforms product placement by 3 to 5 times in the KSA beauty niche; before/after content adds 25-40% above average engagement (IGY Grow (2025)).
- Beauty influencer campaigns in KSA return $5.80 to $6.50 per $1 spent, a 38-55% premium over the $4.20 global average (Influenceflow (2025)).
- Mawthooq certification is mandatory in Saudi Arabia for all commercial influencer accounts with 1,000+ followers; non-compliance penalties reach SAR 500,000 (Miqwal (2026)).
- Arabic-first content delivers 35-50% higher engagement across all KSA platforms; halal product alignment is a baseline audience expectation, not a niche positioning choice.
- Keepface maintains 59 verified Saudi beauty influencers and 60 lifestyle creators in curated lists covering micro through mega tiers, with Snapchat-active profiles included.
FAQ
Who are the top beauty influencers in Saudi Arabia on Instagram?
The top Saudi Arabia beauty influencers on Instagram in 2026 by follower count include Rawan Bin Hussain (7.4M), Aseel (6.8M), Jehan Hashim (5.4M+), Malak Al-Husaini (4.5M), and Darin (4.06M) at the mega tier. At the macro tier, Abeer Sinder (870K, ~4% ER), Tamar Sordia (754K, 2.45% ER), and Sara ElNagar (739K, 1.96% ER) offer strong engagement-to-reach ratios. For beauty-specific campaigns, Yara Alnamlah (1.1M, 3-4% ER) is a particularly notable name: she is both an active beauty influencer and the founder of Moonglaze, the first Saudi beauty brand to launch at Selfridges London in December 2024.
Are there Saudi beauty influencers on Snapchat?
Yes. Saudi Arabia is Snapchat’s most engaged market globally, with 25M+ users and 90% of the 13-34 age group on the platform. Notable Snapchat-active Saudi beauty and lifestyle creators include @thatredlip (137K dedicated Snapchat followers, Khobar-based, beauty and business niche), Njoud Al-Shammari (@njoudsh1, 920K+ across Snapchat and Instagram), Hala TheRoyalZinger (1M+ cross-platform, lifestyle focus), and Amy Roko (Riyadh-based, authentic day-in-life beauty Snapchat content). Most top Saudi beauty influencers maintain simultaneous Snapchat and Instagram presences, with Snapchat serving their most engaged daily audience (Gulf News (2025)).
How much do beauty influencers in Saudi Arabia charge per post?
Saudi Arabia beauty influencer rates in 2026 vary by tier and platform. On Instagram, micro-tier creators (10K-100K followers) charge $800-$4,000 per feed post and $960-$6,000 per Reel. Macro creators (100K-1M) charge $4,000-$20,000 per feed post. Add a 20-40% beauty niche premium on top of all base rates. On Snapchat, a single snap from a creator with 50K-200K followers starts at $800. Ramadan campaigns add another 20-40% rate uplift. Halal beauty specialization commands an additional 15-25% premium for influencers with verified halal-aligned audiences. Budget accordingly: a growth-level KSA beauty campaign ($5,000-$30,000) covers 10-30 micro creators plus 2-5 macro voices (Influencer Marketing Hub (2026), Miqwal (2026)).
What is the ROI of beauty influencer marketing in Saudi Arabia?
Beauty influencer marketing in Saudi Arabia delivers $5.80 to $6.50 return per $1 spent, compared to the global average of $4.20. Tutorial content specifically achieves a ROAS of 3.5:1 to 5:1, versus the global 2.5:1 benchmark. The primary driver is Saudi Arabia’s 74% consumer purchase-influence rate: 74% of Saudi consumers report purchasing a product after seeing an influencer recommendation, versus approximately 49% globally. Brands combining Instagram Reels tutorials with Snapchat story campaigns see compounding returns because the two platforms build audience trust at different stages of the purchase decision. Repeat purchase rates via influencer marketing are 4-6 times higher than via traditional advertising in KSA (Influenceflow (2025), IMARC Group (2025)).
How do I find verified beauty and lifestyle influencers in Saudi Arabia?
Start with Keepface’s curated lists: the Beauty Influencers in Saudi Arabia list (59 creators) and the Lifestyle Instagram Influencers Saudi Arabia list (60 creators) are verified and updated for 2026. Beyond list tools, confirm that any influencer you approach holds Mawthooq certification from Saudi Arabia’s General Authority of Media Regulation. This mandatory license covers commercial accounts with 1,000+ followers, and working only with certified creators protects your brand from penalties reaching SAR 500,000. Also verify that the influencer’s recent content reflects halal product alignment, since this directly determines audience trust and purchase intent levels in KSA’s beauty niche (Miqwal (2026)).
Conclusion
Saudi Arabia’s beauty influencer market in 2026 combines conditions that are rare in any single market: a $3.97 billion cosmetics industry, a 74% consumer purchase-influence rate, and two dominant platforms that serve different audience behaviors at meaningful scale. Instagram builds aspiration; Snapchat builds daily habit and purchase intent. The influencers listed in this guide operate across both, reaching a mobile-first population where the conditions for beauty campaign ROI are among the strongest globally.
Keepface provides direct access to verified, curated Saudi Arabia beauty and lifestyle influencer lists, covering micro through mega tiers on both Instagram and Snapchat. 2,000,000+ verified creators, trusted by 6,000+ brands, with AI-powered matching and pay-per-outreach pricing that keeps campaigns scalable from launch to enterprise.
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