Instagram beauty influencers are shaking up the industry with wide-ranging representation, bold looks, and out-of-the-box style that challenges mainstream, conventional beauty. The highly visual realms of fashion and beauty have seen an unprecedented sea of change in the digital age. With the rise of YouTube and Instagram, influencer marketing is making waves on social media, and brands are benefitting big time. You can find new fashion icons by scrolling through your phone and learn complicated makeup tips with the tap of your finger on a relevant content.
Partnering with influencers the right way can give your brand some clout within your target market, but the real question is: where do you start? The answer is simple – from Keepface! With its variety of functionalities, Keepface online influencer marketing tool is offering the brands and companies the chance to collaborate with many influencers on different platforms. The offers included are beyond numbers like follower count and high engagement, you can also find influencers based on their audience language, categories and many more.
As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience. With the access of over 350K influencers & content creators, you can find the perfect match for your business. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics.
You can find influencers with any audience and engagement rates in the Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience.
As we’re talking about influencers and influencer marketing, let’s take a look at some of the top beauty influencers and bloggers you need to keep an eye on. For this list, we’ve selected 7 beauties of Instagram with the wide range of audiences, language and engagement rates.
Nikkie is a Dutch beauty influencer and makeup artist, known for her hair and makeup tutorials. She’s big on Instagram with roughly 14 million followers and 2.84% engagement rate in her account. Her makeup tutorials focus on looks that truly transform a person’s face – from high fashion, contoured and chic, to out of this world looks. She always posts tutorials for her looks on her account mentioning the products and brands she uses. She has worked with brands such as FacialTox, Maybelline, and Marc Jacobs Beauty.
It has already been quite a few years since a 22 year old Taylor Hill shined as a Victoria’s Secret model for the first time. She is not only a remarkable pretty face with a perfect body to envy but also a fashion diva who knows everything about the latest beauty and fashion trends. We can not only see it during the special occasions she attends but also on her Instagram account where she shares a lot of photos together with the things from her life. Combining 15 millions of audience and 2.06% engagement rate, her Instagram account is good enough to be considered as one of the valuable beauty influencers of Instagram.
Alex Rivière is a 26 years old beauty influencer with French origins. Her 745.2k followers on Instagram are exposed to the stylish combinations of her outfits every day and they reward these posts with a 1.94% of engagement rate. Alex is one of the respected influencers on the beauty industry; even brands like Dior and BVLGARI work with her in order to promote their products. Her degrees in Business Administration, Fashion Marketing and Fashion Design are one of the main reasons why she has successfully managed to be among the best of her colleagues. Besides working with prominent companies, she also has her own clothing brand.
Danla Bilic is one of the most controversial beauty influencers in Turkey. Starting from her funny makeup tutorial videos to her weight losing journey she is the most known and discussed person among people. But thanks to those discussions, Danla now has a 5.8 million audience on Instagram along with 9.77% of engagement rate. In the first period of her fame, she was promoting different brands, but after a few months she started her own makeup and clothing brand as well. You can enjoy her funny, at the same time informative makeup tutorials both on her youtube and instagram accounts in which she also talks on various topics with guest celebrities.
With one of the most followed Turkish beauty influencers on Instagram with 648k audience and 3% of engagement rate – we introduce Cansu Akın. On her Instagram account Cansu shares the content about her daily makeup, fashion and skin care routines with her followers. The main characteristic that differentiates her from other beauty influencers is her unique fashion style. Cansu’s followers get inspired from her daily outfits and also follow the latest fashion trends through her feed.
Hailey Eylül Sani
Formerly known as Berrypinklips, Hailey Eylül Sani is a routine, makeup, haul video, and vlog content creator and well known among both US and Turkey influencers. She loves to be unique and think of different ideas one wouldn’t usually find in the typical beauty guru video. Her creative content on Instagram already gained her 783k followers with 11.61% of engagement rate. Hailey is among the minority of Turkish influencers who are based in the US and doing great jobs there by cooperating with famous brands, one of them being Marc Jacobs. She has also tried herself in the field of acting by acting in a web series and an advertisement.
Valeria Lipovetsky is “everything in one” influencer of the Russian Instagram platform with 1.3 million audience and 3.32% engagement rate. She is a registered nutritionist, fashion model, mom of two, wife, blogger and many more! Her Instagram account is full of videos of her original and trendy outfits; in one video you can see her trying on elegant dresses, in the other styling a puffer jacket in five different ways. This talent comes from her modelling experience which she started as a 15-year-old teenager. Now, Valeria shares her past experiences and knowledge about modelling, style and beauty on her blog. Being a mom of 2 little boys, Valeria also enjoys sharing her most beautiful moments with her family.