How to Scale Your D2C Brand with Performance-Based Influencer Marketing
Stop Paying for Exposure—Start Paying for Results
Influencer marketing has become a vital growth channel for D2C brands, but many businesses struggle to see a direct return on investment.
Traditional influencer marketing follows a flat-fee model, where brands pay influencers upfront for content, regardless of whether it generates sales. This approach comes with major challenges:
- Wasted budgets on influencers who don’t drive measurable results.
- No guaranteed ROI, as likes and comments rarely translate into revenue.
- Lack of transparency, making it difficult to track performance effectively.
At Keepface, we’ve redefined the influencer marketing model. Instead of paying influencers for “reach” or “brand awareness,” our performance-based approach ensures brands only pay for real business impact—such as website traffic, lead generation, and conversions.
With access to a global network of 552,000+ vetted influencers across MENA, Turkey, Central Asia, Europe, and the USA, AI-driven influencer selection, and performance-based pricing, we provide a cost-effective and measurable way to scale your D2C brand.
What Is Performance-Based Influencer Marketing?
In a traditional influencer marketing campaign, brands pay influencers upfront for content, with no guarantee of success. This results in high-risk spending and uncertain returns.
Performance-based influencer marketing shifts the focus from vanity metrics to real, trackable outcomes. Brands only pay when influencers generate:
- Clicks to the website
- Sales conversions
- Lead sign-ups
- App installs
This model removes the uncertainty and ensures every marketing dollar is spent effectively.
For D2C brands, efficient budget allocation is crucial. Performance-based influencer marketing ensures that every dollar spent contributes directly to business growth.
1. Eliminate Wasted Budget on Vanity Metrics
Instead of paying for likes and shares, brands pay for tangible results—such as purchases, subscriptions, and traffic.
2. Predictable ROI on Every Campaign
With real-time tracking and performance data, brands know exactly which influencers are driving revenue. This eliminates guesswork and optimizes budget allocation.
3. Lower Risk, Higher Reward
By removing upfront influencer fees, brands avoid the risk of paying for content that doesn’t convert. Payment is directly linked to actual performance.
4. Transparent, Real-Time Tracking
Live dashboards provide instant campaign insights, showing engagement rates, traffic, and conversions—allowing for immediate adjustments and performance optimization.
How Keepface’s Performance-Based Model Works
Unlike self-service influencer platforms that leave brands to manage campaigns independently, Keepface offers a fully managed influencer marketing solution.
Step 1: Identifying the Right Influencers
Campaign goals are defined, and AI-powered selection tools match brands with the most relevant influencers from our extensive database.
Step 2: Setting Performance-Based Agreements
Influencers agree to a results-driven payment structure, ensuring they are motivated to create content that converts.
Step 3: Campaign Execution and Content Distribution
Influencers produce and publish authentic content, designed to drive engagement and direct response actions from their audience.
Step 4: Live Tracking and Performance Analysis
A real-time dashboard allows brands to track influencer impact, providing data on clicks, conversions, and revenue generated.
Step 5: Payment Based on Actual Performance
Rather than paying upfront, brands compensate influencers based on the measurable results they deliver, ensuring the marketing budget is optimized.
How Keepface Compares to Other Influencer Marketing Models
| Feature | Keepface (Performance-Based Model) | Traditional Influencer Agencies | Self-Serve Platforms |
| Pay for Results, Not Just Reach | Yes | No | No |
| Influencer Vetting & Selection | AI + human selection | Yes | No oversight |
| Campaign Management & Execution | Fully managed | Yes | Brands manage everything |
| Real-Time ROI Tracking | Yes | No | Limited |
| Guaranteed Performance Metrics | Yes | No | No |
Why Choose Keepface?
- Results-Based Pricing – No wasted ad spend; brands only pay for actual performance.
- AI-Driven Influencer Selection – Ensuring the right creators for each campaign.
- Fully Managed Service – Keepface handles campaign execution, so brands can focus on growth.
Case Study: How Keepface Helped Trendyol 3X Its Sales with Influencer Marketing
A D2C fashion brand, Trendyol, wanted to scale its online store but faced challenges with influencer marketing:
- Previous campaigns generated high engagement but did not lead to sales.
- The lack of measurable outcomes made influencer marketing a risky investment.
How Keepface Solved the Problem
- Implemented a performance-based model, ensuring that influencers were compensated only for measurable conversions.
- Tracked campaign data in real time, optimizing partnerships with top-performing influencers.
- Drove a 3X increase in online sales, achieving a 4.5X return on ad spend (ROAS).
This case highlights how performance-based influencer marketing transforms influencer campaigns from speculative brand awareness efforts into direct revenue-generating strategies.
Would you like to achieve similar results? Let’s build your influencer strategy today.
Final Thoughts: The Future of Influencer Marketing Is Performance-Based
Traditional influencer marketing models are no longer sustainable for D2C brands focused on scaling efficiently.
With Keepface’s performance-driven model, brands gain:
- Access to 552,000+ vetted influencers across multiple regions.
- AI-powered influencer selection and full-service campaign execution.
- A pay-for-performance pricing model that guarantees measurable ROI.
Instead of relying on guesswork and traditional engagement metrics, brands can now focus on real business outcomes—driving conversions, increasing revenue, and scaling their D2C business with confidence.
Stop wasting budget on uncertain returns. Start scaling with performance-based influencer marketing.
Shabnam Mammadova
February 7, 2025
