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Influencer marketing
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Category: Influencer marketing

Industry trendsInfluencer marketing

What is Retargeting, and Is It Really Hard to Keep Your Existing Customers?

If we go back and look into our search history we all would see that we have checked out one or two websites which want to sell something to us. Certainly, given the situation and modern world’s accessibility, buying something online is far from being a fictional concept. 

 

Beyond doubt we need to give credit to so-called websites because they work so hard to attract people to their pages with the group of platforms and  marketing activities. However the majority of the time the result never changes. Sadly, in accordance with the latest numbers, less than 4% of the site visitors actually purchase the products and the rest of them are leaving the page without purchasing any product and there is a high possibility that they won’t hear from them again. 

 

As I mentioned before only a small percentage of page visitors convert, yet wouldn’t it be nice to see these people on your website again and maybe they could convert the second time. So here is the thing you need to know that grabbing the attention of customers  who left your website without buying anything, or requesting a demo or even completing a registration is surprisingly easy. When I say easy, I don’t mean casting a spell or anything like that, as you might agree it is not a piece of cake to find a reliable fortune-teller, all you need is retargeting. You may ask what on earth is this retargeting. So wait in wings to know all about it.

 

First Things First, Retargeting

What-is-Retargeting-influencer marketing
If we go by the customary definition, retargeting is a strategic way to remind consumers of their inceptive interest and bring them back to these websites to complete their purchase. Let’s be honest when we say that it could creep most of us out. However when we give it a chance and have a deep look we could say that it’s already part of our life. 

 

To see the big picture, let’s take one person, Daniel, as our customer who checked your product on your website, possibly from his PC. He browses not only one but several products but unfortunately adds nothing into his “shopping trolley”. Then leaving your website without any purchase from his chart and giving not even one notice, now he is long gone, he might or might not visit your website again, even chance. However, a few days later, when he was roaming on the internet from one page to another, he saw an advertisement for his product, the product he checked a couple days ago but didn’t purchase, along with some other correlated stuff. He is a bit confused yet riveted, so now all he needs to do is to go back to the same website and purchase the product he hasn’t beforehand. See, easy-peasy.

 

We can analyze the situation from different angles. Have you noticed that when a customer is about to leave the store, one salesperson approaches you and starts a conversation with you to find more about your needs. After a productive chit-chat this salesperson knows what you are looking for and he\she can persuade you to make a purchase. Same thing happens with retargeting, so that is why we also could call it remarketing. 

 

Retargeting gives online sellers an opportunity to engage with consumers and learn more about their needs and so they can make a personalized sales pitch.

 

How to Turn Potential Customers into Happy Customers?

potential-customers
At the moment retargeting is one of the leading topics in the marketing industry and a huge chunk of marketers are allocating big portions of their budgets to it. Just so you know it is not a baseless claim, retargeting might be the most affluent tactic and nearly 70% of the potential customers who have been seen retargeted advertisement more presumably will convert. 

 

You may have experienced that when you look into a new site most of the time in the bottom of the page we see a question regarding the cookie usage of the website. And bingo, these cookie-driven tactics have been used for retargeting. So marketers can track visitors who have visited the website but left without buying anything, they watch us with eagle eyes.

 

I guess you have so many questions in your mind and one of them would be which platforms you can retarget people. First Google display ads, they sell themselves with “Choose Keywords and Pay for Clicks To Send Users to Your Website” line and astoundingly it really works. Then here comes Facebook and Twitter ads. These ads are particularly eye catching and appealing, so visitors could enjoy more and show an interest in your company or your products. Moreover this may be the best technique to boost your brand awareness.

 

After all that information, it’s necessary to mention that retargeting is not an issue or violation of privacy. When some people come across this product ad they have two ways to deal with it. Initially they can simply ignore it, or click it. The other part of these people would actually be happy to be reminded of something they may have forgotten about. To be targeted with relevant ads would make them genuinely glad.

 

The Importance and Benefits of Retargeting

Although the fact that retargeting sounds like starting over the targeting process it is completely different. How possibly you can start targeting every single new customer who visited your website without buying anything. Retargeting is the complete opposite though. Here you will get anew visitors who are more likely to convert, rather than  fighting to draw the attention of customers who are first-time visitors to your website and there is a huge possibility that they won’t convert.

 

After getting the basic information about retargeting, perceiving the benefits won’t be the hardest task for anyone.

 

  • Clearly you will generate more sales
  • You will increase brand awareness
  • It will maximize your customers lifetime value
  • You will retain your existing customers
  • Conversion rate  will be increased
  • Making your brand recognizable will be comprehensible
  • Improvement in cost effectiveness will be inevitable
  • Retargeting will increase your ROI
  • The level of engagement will thrive
  • Reaching interested prospect will be a piece of cake

 

If you see how retargeting actually influences customers you’ll wonder why you have not put your efforts into it. Retargeting will prosper your business for sure.

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Rumiya Mammadova February 2, 2021
143
Influencer marketing

Top Influencer Marketing Trends for 2021

Although the fact 2020 wasn’t the best year we will remember joyfully, but clearly it taught us some things. Other than devastating oven-ready cunning plans and desolating our “normal” lives. However it taught us patience, self-restraint, and the importance of having high social activity. You may think, what does that have to do with anything? Well my friends, I am saying so after learning the newest influencer marketing trends for 2021 we all will mind what we are going to plan to do and actually do. Above all, the future is unpredictable.

 

Now, forget about 2020, we are over and done with it. Let’s focus on our brand new year, 2021. First thing you need to know is that influencer marketing is going to be bigger than ever, it’ll become a $15 billion dollar industry by the next year, and as we already see it’s continuing to grow into being a hot topic on social media. #sponsored posts are swarming our feed in a speed of light. I wouldn’t say I’m complaining about the situation, yet it’s what it’s. So, enough about chit chat, let’s get to work and find out what 2021 is cooking for us.

 

The More Variety, The Better Society

The-more-variety-the-better-society
As Andres Tapia once said “ Diversity is the mix. Inclusion is making the mix work”. Hopefully 2021 will be the year that influencer marketing will be more focused on diversity and inclusion.

 

Unfortunately, we all have witnessed that Black influencers faced inequality and discrimination over the course of 2020’s social activism.  From symbolic effort to unfair pay, several brands hold responsible for their biased actions. 

 

Owing to the fact that representation can shift predetermined opinions, it is very vital in Influencer marketing as well as other creative industries. Just to create a better society, brands also need to do fulfil their duties and add building diversity and inclusion on campaigns to their new year resolutions.

 

Who will Run the World? TikTok.

Who-will-run-the-world-TikTok.
TikTok was officially launched in 2016 and after four years it surpassed over 2 billion mobile downloads worldwide, I dare to say that app became an inseparable part of millions of young people’s lives. When a brand decides to start a campaign the first thing they need to do is to focus on the people who will influence your target customers. When you intend to work on a more youthful demographic, stop beating around the bush, give it a second thought to work with TikTok influencers.

 

The importance of user-generated content is far beyond noticeable. Moreover, it’s no secret that customers tend to trust user-generated content more than brand-sponsored posts. Just so you know, UGC is a TikTok marketing trend that brands shouldn’t ignore. Even Donald Trump lost a battle with it, therefore if anyone claims TikTok is going to lead Influencer Marketing, we wouldn’t be surprised at all.

 

Ultimate Secret of Art: Being Natural

Ultimate-Secret-of-Art-Being-Natural
No way!, you may think, but no, it’s really happening. Authenticity on social media is going to have its fluorescence turn in the incoming year. We all want to show flawless and perfect parts of ourselves on social media, yet revolution is around the corner.

 

Many influencers already start to share their post with #nofilter or #inthemoment taglines and most probably it is going to be huge trend in 2021. Although Instagram could be the platform which pays attention  to the visual attractiveness, if influencers want to stand out with their aesthetic posts they need to  pinpoint engaging captions more than ever.

 

The Rise of Micro Influencers

rise-of-micro-influencers
If you are interested in Influencer marketing you have already heard about them. The amount of these influencers’ followers is not as big as macro influencers or celebrities. More specifically, if you have less than 10,000 followers you will fall into the micro influencers category. In the past brands didn’t pay enough attention to them, but currently the situation is changing.

 

It’s the known fact that micro influencers are more affordable to work with and most of the time it is no trouble to find a micro influencer with a niche audience. So it is expected that renowned brands will open their eyes and start to collaborate with micro influencers who come with fewer demands and don’t make any fuss like bigger names.

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Rumiya Mammadova January 24, 2021
102
Influencer marketing

3 Main Tips to Win the Battle of Influencer Marketing Campaigns

As influencers continue to be a hot topic on social media, influencer marketing is becoming more and more popular. Thus, we start seeing more sponsored posts in our feed every day, and that doesn’t show any signs of slowing down. COVID-19 lockdowns have been quite devastating for many industries, however, coronavirus seems to fuel the fire for influencer marketing. In fact, 63% of marketers plan to increase their influencer marketing budgets during 2021. Based on data from Mediakix, Business Insider estimates that brands are expected to spend up to $ 15 billion on influencer marketing by 2022.

According to Mediakix, 89% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels.

 

When we take the influencers’ impact on the consumers’ purchasing habits on the one hand, and the influencer marketing statistics which I mentioned above, on the other hand, we can straightforwardly claim that influencer marketing is the best of the effective marketing strategies. However, when it is used wrongly, it not only damages the brands’ online presence but also its reputation. 

 

So as you see, influencer marketing is sensitive. It isn’t just about finding someone with an audience and offering them money so they can say good things about you. When you start your influencer marketing campaign, you should take some steps and avoid taking some. What are the secrets of successful influencer marketing campaigns? What should brands pay attention to during their campaigns? In this blog, we’ll generally talk about you need to consider to avoid your brand becoming a loser and make your bank account look like a phone number.

 

1. What are you trying to achieve from an influencer marketing campaign?

What-are-you-trying-to-achieve-from-an-influencer-marketing-campaign

Are you building awareness about an upcoming product, creating buzz about services, increasing social engagement, or driving clicks to your website?

It’s important to set up specific goals before starting a campaign(in fact, the first and foremost thing you should do) because it is like a guideline for tracking and measuring success throughout the campaign.  Also, these goals assist you to ensure that influencers are on the same page with your brand.

Brands must be as clear as day in their campaign goals. Clear and brief influencer marketing goals are crucial to a successful influencer campaign. Your campaign goals can be various and specific for your brand. However, in influencer marketing, the campaign should target at least one of these three goals: 

 

  • Build brand awareness and strengthen brand online presence.
  • Increase social engagement and interactions.
  • Generate leads and drive sales and profits

 

If you focus on too many goals in one influencer marketing campaign, that is not effective as well. So, every influencer campaign should target one or maybe a couple of main business objectives.

 

2. Your most important criterion when choosing an influencer is number of followers?

Your-most-important-criterion-when-choosing-influencer-is-numbe-of-followers
Then you already lost the battle. Paying attention to only the influencer’s follower count is the most common mistake while choosing an influencer to promote a brand. It should not be the most critical priority of influencer marketing. On the contrary, brands should choose influencers who have a similar culture to their campaign. Finding the right influencers can be challenging. Brands should carefully analyze the audience, key metrics before starting collaboration because an influencer with a lot of followers doesn’t mean an engaging audience.

 

You can check out the influencer in the following sequence:

  • Go through the influencer’s pages.
  • Look at what kind of content influencer share:
  • Check whether the influencer’s culture fits with your brand.
  • Look at the engagement they get on their posts with the help of likes and comments. (However, Influencers can buy fake followers and pay like or comment on their posts that can mislead you.)

 

These steps will help you to explore and make a better-informed decision. Take time to dig into these details. However, searching for the right influencer on Instagram or elsewhere is time-consuming. This is where it makes sense to use Keepface.

How to find the right influencers for your influencer marketing campaigns?

As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience. With the access of over 350K influencers & content creators, you can find the perfect match for your business. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

 

Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in the Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience. 

 

Also, you should consider fraudulent influencer factors. According to a report from Cheq, fraudulent activity is costing advertisers $1.3 billion in 2019. Fraud figures not only prevent the product from reaching the target audience but also causes brands to spend money without getting any noticeable results. When influencers use social media bots for increasing follower count and creating fake engagement, it becomes difficult to determine the credibility of influencers. 

 

3. Be realistic when offering, make authentic relationships with your audience.

Be-realistic-when-offering-make-authentic-relationships-with-your-audience

Real offers, communication, authenticity play a huge role in your influencer marketing.

Keep it real and make realistic offers. For example, in February 1992,  Pepsi Philippines announced that they would print numbers, ranging from 001 to 999, inside the caps of Pepsi bottles. Certain numbers could be redeemed for prizes, which ranged from 100 pesos to 1 million pesos for a grand prize (roughly US$40,000 in 1992),  Pepsi allocated a total of US$2 million for prizes. But an error at a bottling plant led to 600,000 winners — and lawsuits, rioting, and even deaths. One marketing campaign creates a big crisis not only for the company but also for the country. Certainly, the above  is not an example of an influencer marketing campaign. However, brands should learn lessons from this mistake: it is better to stick to promises you can deliver on.

 

Also, communication and authenticity can affect your campaign’s achievement. If brands want to pursue a successful influencer campaign, then they must think about building real connections with their target audience.  At least personalizing each message, avoiding cliche statements are ways to keep communication between brand and audience genuine.

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Lamiya Babazade January 17, 2021
119
Industry trendsInfluencer marketing

How to Make Your Influencer Marketing Campaign Successful During the Holiday Season

We have said goodbye to Black Friday and Cyber Monday. They are not long gone, yet they opened the way for the upcoming Holiday season. Yes! If we take Christmas and New Year into account December may be the best time for influencer marketing campaigns. Despite the fact Covid-19 pushed us into our homes, still when we scroll through our social media feeds Christmas vibes surround us with its thrilling beauty. Not excited? What about if we say that your Christmas Influencer Campaign is already wrapped up, with a bow on top! In order to make our customers comfortable we’re making it simple for you. We’ll manage everything, so you can focus on having your biggest Christmas ever.

Psst! We have something for you

How-to-Make-Your-Influencer-Marketing-Campaign-Successful-During-the-Holiday-Season
Holiday season has knocked upon our door. Several brands took this opportunity and have already started to plan ways to leverage their businesses. To attract customers attention with product promotions, discounts, seasonal promotions, deals is just part of the job. As we know it is not that easy to affect the purchasing decisions of others. At least not without an insight on the matter. When you, as a brand, think that you’ve stepped into a hard path influencers walk onto the stage and save the day.

A Social media influencer or influencer marketing terms are far from being buzzwords. Right now almost every brand is aware of the fact that those right influencers are the ones who can reach their target audience, build trust, and drive engagement. Just to make it clear, meeting brands and audiences demands is not an easy process and clearly doesn’t happen overnight. Finding the right influencers to work with for your Christmas campaign can be as hard as giving the perfect present for your loved ones. 

 

Word of Mouth is a Campaign Saver

How-to-Make-Your-Influencer-Marketing-Campaign-Successful-During-the-Holiday-Season
Wasting your precious time and money on a marketing campaign which is doomed to fail is just sad. Make sure you fully analyze and determine the influencers that are best for this campaign is worth the time and effort. It can be easy to fall back on simply looking at the number of followers an influencer has. But this is a poor way to judge whether someone will be a good fit for your campaign. The right influencer creates original and engaging content. Their authority over the matter and relationship with their audience make it possible for them to affect the purchasing decisions of others.

 

 

We all may agree that during holidays, especially Christmas, marketing is mainly driven orally. A huge chunk of consumers trust recommendations from friends and strangers over other marketing channels, so it’s clear the big opportunity this Christmas lies in word of mouth marketing. One of the key points to make your campaign successful is to boost influencers’ holiday contents across channels. Instagram is beyond successful, we agree, but it doesn’t mean that everybody is a fan of it.

 

 

Fake Social Activity Trend

How-to-Make-Your-Influencer-Marketing-Campaign-Successful-During-the-Holiday-Season
In all sincerity, we are obligated to tell you the truth. Without professional help it is almost impossible to find and hire the right influencer. Having way more followers than an actual capacity of an influencer is an ordinary situation now. More specifically fake social activity and fraud make it really hard to run an effective influencer marketing campaign. Yes, almost every influencer is active across so many social networks and yes, they also generate so much content but yet it’s not enough. However the assessment of influencers – their authenticity, audience, effectiveness and engagement, is hardly possible. 

 

 

Keepface is Here for You

How-to-Make-Your-Influencer-Marketing-Campaign-Successful-During-the-Holiday-Season
You need professionals who will always provide the entire picture. And here we make our debut for your brand. As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience. With the access of over 350K influencers & content creators, you can find the perfect match for your business. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

FIND TOP INFLUENCERS FOR YOUR BRAND!

Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience. After finding the right influencer, your Christmas campaign is good to go. Keepface tracks metrics like reach, engagement and we ensure you that there is nobody who could direct your investments more effectively.

 

 

Countdown to Christmas

How-to-Make-Your-Influencer-Marketing-Campaign-Successful-During-the-Holiday-Season
Let’s say, you are almost ready to launch your Christmas campaign but using the same traditional image posts haven’t worn out yet? How about creating short videos or short films, don’t be timid. Let your imagination run wild, certainly doing something out of the ordinary can help your brand stand out from the ocean of holiday campaign posts and brand promotions. 

 

Engaging your audience on a deeper level is the best way to create a truly unique campaign. If you want to capture your customers attention and get more meaningful engagement with them, you need to start advertising with them, rather than advertise at them. Show your customers that what you are trying to get in this influencer marketing campaign doesn’t base on simple holiday purchases. You are selling them an experience, not just a product. 

 

At last we would like to reveal one more secret. Oh, these magical, ravishing holidays. We wish they never end but as every beautiful thing you are also doom to end. First Christmas then New Year. Yet how about extending your marketing campaign beyond Christmas Day? Many customers expect lower prices beyond the holidays, so they would be delighted to continue their holiday shopping even after the holiday season. So here we all could say, after having the great influencer marketing you can cross one out from your New Year resolutions. 

Ready to kick some goals this holiday season? 

Get to work! 

May your campaigns be merry and bright!

 

Request a Demo

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Rumiya Mammadova December 15, 2020
129
Industry trendsInfluencer marketing

Why Women Dominate Influencer Marketing?

The influencer marketing industry is fascinating for a few reasons including its creative nature and the way that the scene is continually changing with new applications, tools, and influencers to follow. However, one of the most interesting parts of the web-based media marketing today is that it is totally dominated by women. Indeed, with regards to social media influencers, nobody does it as well  or as big as female influencers, and there are no signs that this pattern will back off. What is also interesting is that women dominate the overall influencer marketing as well as small territorial business sectors. In other words, influencer marketing is one of few industries in the world where women continuously outperform men. There are many influencers with a fraction of the followers who are making really good money.

But how come women are dominating the influencer marketing?

 

 

1. Social media audiences love personal stories.

 

Social media audiences love personal stories

 

Women are more likely to post personal information and communicate with family , friends and other like-minded people on social media than men. Unsurprisingly, they are the bulk of Facebook , Twitter , Pinterest and Instagram users. There are several factors that go into being a good influencer, but honesty is at the forefront. Via storytelling, will you communicate with your audience and can they interact with your content because it resonates with them?

High-quality images and videos are a very close second, but they won’t get you very far without the personal connection. Authenticity plays an important part in life and in influencer marketing too. Women are more likely to tell personal stories and place their honesty in words and contents. It is a way through storytelling to establish power, which provides a foundation of confidence and reliability.

Audiences are most likely to interact with information that resonates with them, and at the center of that is credibility. It makes women more authentic and relatable to their audience by generating personal content and being accessible and truthful.

 

In general, audiences do not want to feel like they are being lied to, and most can see straight through any exaggeration or fake passion. Women tend to have more feelings and truthful thoughts, which can go a long way towards creating a trusted relationship between influencer and viewer. In essence, it genuinely lets women influencers retain their reputation, allowing them to create a loyal following.

 

The Right Timing

 

right-timing

Many people think of influencers as just stunning faces who take pretty photos, but they do not know that influencer marketing is a multi-billion – dollar enterprise and that the club of Social Media Millionaires is real. It is well-documented that there is less support for traditional marketing women than men and that figure is much lower for minority women. However, you can get started with a camera, a few editing programs and things you already own in influencer marketing.

Granted, to build a reputation always requires time , commitment, and a little luck, to stand out from the other influencers out there, and to build a following and loyal followers, but that’s not impossible. The future shows that influencer marketing will continue to grow as women maintain their roles as key influencers and brand leaders. Further growth that brings fresh and varied voices and stories into account will lead to further growth in influencer marketing and eventually assist everyone in the business to succeed.

 

 

3. Social proof is at the heart of influencer marketing

 

Research indicates that before making a buy, 86 percent of women consult social media, and who are they looking for? Their favorite influencer who has the same skin tone, body shape, aged child or taste.

The promotion of influencers has grown, and there are now hundreds of metrics, but it still basically comes down to creators using goods, providing sincere and truthful reviews, and receiving input from their audiences. There are thousands, if not millions, of women coping with the same problems you face, even if you are special.

Women are searching online to find social media information that addresses their questions, whether it’s small (is this lipstick still on at the end of the day?) or big (how do I cope with postpartum depression?). By giving your reviews on products, and essentially co-signing items you post on your feed, you are giving your audience insight into your likes and dislikes.

It has been found that when thinking about related subjects, men and women use language differently. Women prefer to share specific activities, whereas more common public events are addressed by men. It is important to create a bond with your audience, and your audience needs to know you, your challenges, milestones and what you are up to on a daily basis.

Engagement ratings are a top target for assessing ROI when marketers are trying to affiliate or work with an influencer.

 

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Aytaj Ismayilzada October 24, 2020
88
Influencer communityInfluencer marketing

Top 10 Music Influencers From Various Categories You Need To Follow

Music influencers– whether they’re a chart-topping pop star or rising talent that’s been recognized on the Internet, can affect their audience’s purchasing choices. With the growing role of social media, musicians are connecting with their fans or starting their careers on Instagram, TikTok, YouTube, etc. These platforms are a great way for musicians to either begin or endorse their careers.

Everyone is now connected, and pretty much everyone loves music. Brands which want to promote their product or services and drive their campaigns successfully can take advantage of a collaboration with music influencers. 

Finding the right influencers quite frustrating. As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience. With the access of over 350K influencers & content creators, you can find the perfect match for your business.

Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in the Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience.  

In this post, you will find a list of music influencers on Instagram according to influencer categories: mega, macro, micro, and nano.

Firstly, who are Mega-influencers?

Mega-influencers have achieved celebrity status on Instagram with a massive fan base of 1M or more followers. They shape popular culture, create trends and hashtags, direct attention to new products, and so on. Some mega-influencers are famous actors, singers in one-word celebrities and brands need a vast amount of money for the corporation with them.

The benefit of creating content with mega-influencers is that they offer enormous impact, the highest brand lift, and a wide range of audience reach from a single sponsored post.

Mega music influencer examples:

Ketty Perry

View this post on Instagram

A post shared by KATY PERRY (@katyperry)

After her 2008 smash single “I Kissed a Girl,” @ketyperry became a pop star. In addition to being a chart-topping pop star, Katy Perry has a significant following. She has more than 107.6 million Instagram followers and 626.9K engagement.

Wizkhalifa

View this post on Instagram

A post shared by Mr. Nice Guy (@wizkhalifa)

@wizkhalifa is a successful rapper known for his chart-topping hits, “Black and Yellow,” “Work Hard, Play Hard,” and “See You Again”. Since taking over the hip-hop scene, he has become one of the hottest rappers in the music industry. He has a 31.5M audience on Instagram and 288.9K engagement.

Camila Cabello

View this post on Instagram

A post shared by camila (@camila_cabello)

The world fell in love with @camila_cabello when she was a member of the hitmaker girl group Fifth Harmony. Having 50.2 million followers and 1 million engagement proves it. The Cuban-born singer and songwriter rose to even greater heights with her 2018 solo debut, Camila, featuring the chart-topping single “Havana.”

And who are the macro-influencers?

Macro-influencer follower count falls somewhere between 100,000 and one million followers. As a brand, if you are looking to target a certain type of customer, but still want to reach the masses, then a macro-influencer might be more useful than a mega-influencer.

Macro music influencer examples:

Ernia

View this post on Instagram

A post shared by Ernia (@holyernia)

Musician @Ernie is a great example of a macro influencer with a big reach and high levels of engagement. He has 599K followers and a 21.41% engagement rate according to the Keepface discovery tool.

Malikoa

View this post on Instagram

A post shared by Mali-Koa (@malikoa)

@malikoa is an Australian singer with a style of the unique fusion of soul, gospel, and R&B, based in London, United Kingdom. Besides the music, Mali is a fashion blogger as well. She reached 768.4k audience on Instagram with a 1.36% engagement rate.

Dana Hourani

View this post on Instagram

A post shared by Dana Hourani دانا حوراني (@danahourani)

@danahourani is a Lebanese musician with 194.4k followers and 2.63% engagement rate. Dana first made a name for herself as a major figure in the Arab fashion industry, appearing on various magazine covers and in dozens of campaigns throughout the Middle East. 

How to define micro-influencer?

Micro-influencers are the most common kind of influencer on Instagram. This category has 10,000 and 100,000 followers. Although the micro-influencers have a small reach, they are more specialized than macro-influencers. Additionally, they have a loyal, highly engaged, and relevant audience.

Micro music influencer examples:

Walter Feldkamp

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A post shared by VALTER (@walter.feldkamp)

@walter.feldkamp is a 13 years old boy from Argentina, managed 81.4k followers on Instagram, where he adds singing videos, and he has a 16.13% engagement rate.

Deniz Tekin

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A post shared by Deniz Tekin (@dapheadizh)

Deniz Tekin is a Turkish musician and songwriter. She shares covers of well-known songs on Instagram besides songs composed by her. @Deniz reached 96.3k followers on Instagram, and she has an 11.65% engagement rate.

Last one: Nano-Influencers

Nano-influencer an Instagrammer with less than 10,000 followers. They are individuals with influence within their local communities. While nano-influencers reach is low, but the tight-knit community of people is potentially huge. Many people trust recommendations from friends and family more so than from celebrities or mega-influencers. That is why peer-to-peer engagement has a vital role in influencer marketing campaigns, and nano-influencers play the main role in it. So conversion and engagement are greater with nano influencers than with macro or mega influencers. Of course, brands need a small marketing budget for partnership.

Nano music influencer examples:

David Nekhristov

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A post shared by David Nekhristov (@nekhristov)

As I say conversion and engagement are greater with nano influencers than with macro or mega influencers. And David is a really good example of this. While @David has 4,189 followers on Instagram, his engagement rate is 7.86%. David shared some DJ performances of him and lifestyle content.

The Half

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A post shared by The Half (@thehalfband)

@thehalfband is an Azerbaijani local music group with 2.6K followers and a 27.29% engagement rate. Instagram is where they connect with their fans, share music videos and news about the band.

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Lamiya Babazade October 16, 2020
114
Influencer communityInfluencer marketing

5 Coaching Influencers Boost Your Business

Do you know what has never been cooler then it is now? Let me enlighten you: Leading an active and healthy lifestyle. Possibly you want to convert to a healthier lifestyle in the last months of 2020 and in the unknown and full of hopes 2021. We are not aiming to uplift your hopes about the future. You know, no one knows if this year could get even worse. However, if you have a perfect body, mind and health you could be way fulfilled. The most effective way to fulfill your goals is to find the right coaching influencer who will shine on your path.

You can eat super yummy and life filled foods, be aware of herbal treatment, have your special workout routine, etc. Don’t let me even start with smoothies which will brighten your soul and life. When we just check our Instagram feed there are tons of stunning male and female content creators who are living the best version of their life. At first we all think “ Nah they are just models” or “ I can workout too but I don’t have time for it”. Yeah, we all have been there, but you know what we are just deceiving ourselves with these mere excuses. Do you know that daily mindfulness could make a huge difference in your life? I didn’t but after starting to follow some coaching influencers I realized the only limit that I have was myself. 

As technology evolves almost every industry niche has an established list of influencers. These influencers play a critical role in brand discovery, social media RIO, driving commercials, etc. Most importantly they found people who could actually help us to get the best version of our life too. Don’t you want to look magnificent and keep living the life you want?

However, where to start to find the right coaching influencers for your influencer marketing campaign. Only the right influencers can reach their target audience, build trust, and drive engagement impressively. Our answer to this question is pretty simple – from Keepface! Keepface focuses on finding the right influencer for your brand with any niche and audience you want. With the access of over 350K influencers & content creators, you can find the perfect match for your business. Reaching to the most relevant influencers, communicating with them, and managing campaigns using real-time analytics are a piece of cake.

The list of coaching influencers that I am going to share with you has changed dozens of people’s lives by giving instructions, tips and tricks to their followers. You can find them all in Keepface database if you want any further collaboration but in order to make things easier for you, I’ll add Instagram profile of each one of them. Let’s get started then.

Berkan Karabulut

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A post shared by Berkan Karabulut (@berkannkarabulut)

As a Personal trainer and vlogger Berkan shares workouts, motivation and helpful tips on developing a positive mindset around working out. He is so fond of his work that he started his own business called Fit 2 Move Tr. Berkan has some of the best abs on Instagram. Anyone would think he’s a slave to the gym, but he’s actually refreshingly down to earth and normal, loves his food and encourages his followers to take time off and rest when they need it. He has 1.3M loyal followers and his engagement rate is 29.7%, amazing, right?

Sascha Barboza

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A post shared by Sascha Barboza (@saschafitness)

Sascha Barboza believes the main mistake women make with regard to exercising is focusing on aesthetics, rather than health. She uses her platform to encourage women to empower themselves through fitness. Almost everyday she shares her workout routine and healthy recipes with her followers. Additionally Sascha is not only a fitness-nutrition coach but also an author of a bestseller book and a mother of two. She has 4M followers, and her engagement rate is 2.98%.

Jeff Seid

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A post shared by Jeff Seid (@jeff_seid)

Good is a fat-loss coach who posts about what he learned on his own to help his followers make healthy changes, develop more balanced lifestyles, and lose weight sustainably and build a perfect athletic body. Jeff  posts his workouts with plenty of videos to demonstrate the correct techniques.In his new home workout series, he prepared a program that followers can get maximum results via using minimum equipment. He has 4M followers, and his engagement rate is 3.92%.

Lucia Frettes

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A post shared by Lucia Frettes (@luciafrettes)

If you don’t know her, you have missed the chance to meet one of the most determined, brave women on Instagram. Still not late, though. Despite the fact that she had some serious injuries the beautiful smile in her face never faded away.  She inspires his followers not only with workout videos but also with his daily choices. Moreover the body positivity and casualty she has  shared in her  posts and contents make everybody think that Lucia certainly one of us,  no wonder her engagement rate is so high, 20.29 %.

Hadi Laabi

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A post shared by Hadi Laabi هادي اللعبي (@hadilaabi)

Hadi Laabi is not only one of the most knowledgeable trainers in the fitness industry, but he’s also one of the kindest and most encouraging. He takes the time to reply to all his followers’ questions, regularly reminds people that if you’re still trying you can’t mess up. Hadi is a fast-growing Instagram training influencer with a passion for fitness and lifestyle. He has 163.3K followers, and his engagement rate is 3.48%.

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Rumiya Mammadova October 16, 2020
99
Influencer communityInfluencer marketing

Top Ten Art & Design Influencers You Need to Follow on Instagram

Use Keepface discovery tool for finding art & design influencers

Art is the universal language that speaks to all people and can evoke emotions, ideas, and thoughts. Thanks to Instagram and social media, today’s art is not stuck in museums, on the contrary, open to everyone. Sometimes it is hard for brands that want to deliver the message to their audience where written and spoken language is the primary form of communication. That is why brands can collaborate with art & design influencers for delivering their messages to large masses and drive their campaigns successfully. 

Now, we will introduce you to some influencers from the art/design niche in the Keepface Influencer database. 

 

#1 Banksy

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. . My wife hates it when I work from home.

A post shared by Banksy (@banksy) on Apr 15, 2020 at 10:45am PDT

Despite the fact that, no one knows who Banksy is, he needs no introduction for many. Banksy is an anonymous England-based street artist, political activist, and film director. His satirical street art and subversive epigrams combine dark humor with graffiti executed in a distinctive stenciling technique. Banksy has 10.2M followers and his engagement is 1.7M.

 

#2 Jeff Koons

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Getting ready for my #retrospective at the #CentrePompidou – opening #tomorrow

A post shared by Jeff Koons (@jeffkoons) on Nov 22, 2014 at 10:43pm PST

Even if you don’t know Jeff Koon, I’m sure you’ve seen one of his statues, Balloon Dog, at a gift shop. Balloon Dog may be the most imposing work of his. Jeff Koon is an American artist recognized for his work dealing with popular culture and his sculptures depicting everyday objects, including balloon animals – produced in stainless steel with mirror-finish surfaces. While Jeff Koons has 387.2k followers, his engagement is 6.7K.

 

#3Ellen Sheidlin

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Совместная работа и нереально бирюзовый Bombay Sapphire вдохновили меня на воссоздание классики. Девушка с жемчужной сережкой в моем мире решила поменять украшение💎 Творчество только начинается..✨

A post shared by Ellen Sheidlin (@sheidlina) on Apr 18, 2019 at 8:40am PDT

Russian’s Lolita Ellen Sheidlin has a sweet, modern, teenage appearance, but she manages to break that little princess image that would be so easy for her, revealing a complex and fascinating universe in her instagram account. She is known on Instagram as Sheidlina, is an artist and a model in Russia. She has reached 4.7M audience. 

 

#4 Kaws

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Thursday… @supremenewyork ✌️

A post shared by @ kaws on Sep 3, 2020 at 8:07am PDT

Brian Donnelly is currently best known as the artist KAWS has 3.1M followers and 32.5K engagement. KAWS is a New York-based artist who has made a name out of him designing limited edition toys and clothing. He is also a world-renowned artist who exhibits in museums and galleries internationally. His art stands somewhere between fine art and global commerce. KAWS moved beyond the sphere of the exclusive art market to occupy a more complex global market.

 

#5 Olafur Eliasson

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‘Hope is a passion for the possible.’ – Søren Kierkegaard, in ‘Fear and Trembling’ Image: ‘The unspeakable openness of things’, 2018 (photo: Anders Sune Berg)

A post shared by Studio Olafur Eliasson (@studioolafureliasson) on May 31, 2020 at 6:00am PDT

It is not just about decorating the world… but about taking responsibility,” Olafur Eliasson said of his practice in a 2009 TED Talk. Eliasson uses natural elements (like light, water, fog) and makeshift technical devices to transform museum galleries and public areas into immersive environments. He has 579.6K followers and 4K engagement.

 

#6 Elnaz Habibi

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من بکشم دامن تو دامن من هم تو کشان…

A post shared by elnaz Habibi (@elnazhabibi67) on Aug 26, 2020 at 5:20am PDT

 

Elnaz Habibi is Iran based art & design influencer with a 2.4M audience and 101.7K engagement. Her colorful profile instantly gives positive vibes the moment you look at her feed. Additionally, Elnaz is an Iranian actress.

 

#7 VANESSA DAVIS

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🌚THIS IS #MAKEUP 🌚 SWIPE RIGHT👉🏼TO BREAK THE ILLUSION Inspired by my favourite UK Drag Race kween @bluhydrangea_ and original illustration & concept by @sineateruk to create my own interpretation of the Skull Crescent Moon. Starry sky edit by @gabihavens Crystals courtesy of @bluestreakcrystals #artistsofinstagram #makeupart #skullmakeup

A post shared by VANESSA DAVIS (@the_wigs_and_makeup_manager) on May 8, 2020 at 10:02am PDT

 

Vanessa Davis is known for her elaborate, theatrical, detailed and highly creative makeup designs and looks she creates on herself and others. She has accumulated 1.3M followers on her Instagram platform and 50.5K engagement. Her background is theatre and she worked for 11 years in this field designing wigs, hair and makeup on operas for musicals and plays.

 

#8 Caroline Brodberick

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#ЛАЙКТАЙМ! оставляйте свой комментарий под этим фото и лайкайте/комментируйте фотографии предыдущего комментатора! я буду также выборочно ставить вам классы :3 фотография сделана по мотивам одной из моих иллюстраций, которую вы можете найти по тэгу #artbybrodberick ⚡ узнали?

A post shared by Caroline Brodberick (@brodberick) on Aug 19, 2018 at 10:43am PDT

Caroline Brodberick is a UA based sculptor, illustrator, photo & video maker. She reached 258.3K followers and has 22.9K engagement.

 

#9 James Lewis

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You’ve been warned: the final image is pretty cursed 🥴 There is no question that this painting needs an outline, another win for #outlinegang 😂 I promise to post the outlines only video over the next few days. 😅 My favourite part of painting is always outlining, which makes editing the outline only videos soooooo satisfying! 🤤 #art #artistsoninstagram #artist #thesimpsons #simpsons #cartoonart #outlining #oddlysatisfying #artvideos #painting

A post shared by James Lewis (@jamesllewis) on Sep 27, 2020 at 10:33am PDT

James Lewis is a multidisciplinary British artist,  is an internationally acclaimed hand lettering artist who combines his graphic design skills with his love of letterforms. James has a 1.1M audience and 54K engagement.

 

#10 arts.hub

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Try comment ‘Rainbow’ with your eyes closed 🕊🌈 Tag a friend • your thoughts? 💭 . By @christianspencerphoto . . #photographyislife #naturephotography #photo #nature #bird #photography #photographylovers #instagood #beautiful #photographysouls #travel #landscape #natgeo #travelphotography #amazing #landscape_lovers #birdsofinstagram #rainbow

A post shared by ART | 365 Days A Year 🎨 (@arts.hub) on Oct 2, 2020 at 7:32am PDT

Arts.hub is not an individual artist page, they post different artworks belonging to different artists and cultures.This art page has a 3.5M audience and 30.6K engagement.

 

Brands can spend less time trying to find influencers. With the help of the Keepface brands are able to know an influencer’s engagement rates and have a full report on performance metrics before working with them. They can search influencers through advanced filters and analyze their key metrics to find the best fitting influencers for their campaigns. Brands also get an in-depth analysis of influencers’ social profiles, performance data, and audience. Search over the 350Kinfluencers & content creators and find the right influencers. 

So, sign in now to take advantage Keepface tool and get the most out of your influencer marketing.

 

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Lamiya Babazade October 12, 2020
94
Influencer marketingNewsSMM

The Tale Of Instagram’s Hiding Likes

Instagram is now starting to hide likes, and of course, it will affect both influencers and brands, plus the relation between them as well. Obviously, a new question arises: How will Instagram hiding likes affect Influencer Marketing?
If you are curious about the answer, I invite you to read the rest of the article.

We’re currently running a test that hides the total number of likes and video views for some people in the following countries:

✅ Australia
✅ Brazil
✅ Canada
✅ Ireland
✅ Italy
✅ Japan
✅ New Zealand pic.twitter.com/2OdzpIUBka

— Instagram (@instagram) July 17, 2019

With the above tweet, Instagram announced that likes would be hiding for select users. Instagram had already been testing hiding likes in Australia, Brazil, Canada, and some US users and, after the month-long test, the amount of likes will be hiding to the rest of the world. Users can still like by pressing the heart below a post, but a total number of likes will not appear.

 

So when an account likes influencers’ content, it will seem like that  “name of Instagram account and others”.  Users can see only a list of accounts that have liked the post. Like counts will be hidden, won’t be completely gone. While followers won’t be able to see the number of likes, influencers will within their private view.

 

Why Does Instagram Hide The Likes?

Why-does-Instagram-hide-the-likes
The idea here was to help “improve mental health,” Instagram’s CEO Adam Mosseri stated.

 

Mia Garlick, Facebook Australia, and New Zealand director of policy said that “We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love. According to her, the goal is that users feel less judged and to see whether this change can help people focus less on likes and more on telling their stories.

 

Instagram has started this process to push users to concentrate on creating better content rather than worrying about whether the content they share generates numerous likes. 

 

Studies show that this kind of instant feedback on content can boost people’s self-esteem but bring others down if they do not get as many likes, especially for young people.

 

How Will Instagram Hiding Likes Affect The Market Place?

How-will-Instagram-hiding-likes-affect-market-place
We should take this topic into consideration from  two different aspects. What are the consequences of this change for influencers and brands? Lets firstly look at the influencers who are the ones could be most heavily impacted.

 

My approach is not psychological, but like is important for the influencers. Actually, like is a kind of validation of their works. Like has always been seen as a measure of performance and they have quiet powerful impacts. 

 

If users see content with a huge amount of likes, it grabs the audience’s attention and attracts more followers. If the influencer has fake followers or an unnatural audience, this change would definitely harm not only the influencer but also the brand who has collaboration. It means that organic growth will be gathering more attention.

 

As you see for the influencers it has some disadvantages, but the other side of the coin is that it would be beneficial for brands in particular. Naturally, brands collaborate with influencers who have an adequate engagement rate. As I said, likes have been seen as a way to measure engagement. Of course, it is not the correct way to measure engagement only through likes. The hiding of likes will help a brand understand if the influencer has a loyal and trustworthy audience or not. The engagement rate will play a huge role here. 

 

Some brands still prioritize likes and superficial metrics over the qualitative content and relationships with their audience. Brands should examine the value exchange they are offering consumers. The more balanced this exchange, the more beneficial Instagram will be for driving true business value for brands.

 

How To Handle With Hiding Likes

how-handle-with-Instagram-hiding-likes
Certainly, there is no change without complications. If brands have the right technology or tool, hidden likes are not a problem.

That’s where Keepface stepped in. Keepface’s tool will still have access to those metrics even if they’re hidden. With the help of the Keepface brands are able to know an influencer’s engagement rates and have a full report on performance metrics before working with them. Brand can search influencers through advanced filters and analyze their key metrics to find the best fitting influencers for their campaign goals. Brands also get an in-depth analysis of influencers’ social profiles, Instagram as well, performance data, and audience. 

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Lamiya Babazade October 5, 2020
138
Influencer marketingPeer-to-peer marketing

Next Phase of Influencer Marketing: Peer-to-Peer Influence

It has been 12 years since “Nothing Sells Like Celebrity” –The New York Times published this article in 2008. After 12 years, celebrity endorsements don’t have the same effect on the marketplace. Although it is undeniable that celebrities are trendsetting, they can’t persuade people that they like the products that they endorse. That’s why celebrities’ ads are being replaced by content creators, or as they say, influencers. At this point, the new slogan pop up – Influencers are new celebrities. But there is a little catch here as well. In some cases, influencers can’t improve personal connections with brands like a friend or family member. In such circumstances, forward-thinking brands use Peer-To-Peer Influencer Marketing strategy.
Next-Phase-Influencer-Marketing-Peer-to-Peer-Influence
Regardless of which strategy is used, Influencer Marketing is about relationships, not just buying media. That is why marketers try unique strategies that don’t feel like sales tactics. Peer-to-Peer influence is one of the great examples of these strategies. P2P is a component of Word of Mouth. So, firstly let’s look at what is a word of mouth marketing or WOM marketing.

 

Peer-to-Peer Marketing Is A Big Component Of WOM

peer-to-peer-marketing-big-component-word-of-mouth
The importance of word of mouth marketing in the post-advertising era is irreplaceable.  It is a term for what happens when satisfied customers promote a brand. So? It means you should roll up your sleeves and try to gain loyal customers who will recommend you to their friends.  Higher engaged customers buy more often and recommend their friends more often.  And peer-to-peer is the new age of word of mouth marketing.

 

Peer-to-Peer As An Example Of Authenticity

peer-to-peer-example-authenticity
Now you know that peer-to-peer marketing is a technique that involves customers engaging other customers through recommendations. People who aren’t paid wouldn’t recommend products or services for a company if they didn’t believe in it. That is why P2P doesn’t feel like a sales tactic. The trick is getting customers to share their voices with their networks. P2P method provides authenticity that literally can’t be bought with money.

 

P2P is an organic way of spreading information. It helps boost the company’s emotional marketing efforts and creates more robust relationships with the audience.

 

 

What Are The Benefits Of Peer-to-Peer Influencer Marketing

what-are-benefits-of-peer-to-peer-influencer-marketing
Nowadays, people care more about what others say about a brand, they trust people like them. According to Nielsen, 92% of people around the world said they trust recommendations from friends and family (earned media) above all other forms of advertising. 

 

Beyond friends and family, 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts.

 

These researches are obvious proof of how p2p marketing strategies are vital and authentic  for companies.No one has a script to recommend a product to a friend. It’s just a normal conversation. Influencers who actually use the product in their daily life can integrate to their content bring credibility to both influencers and brands

 

Brands can gain more by spending less with P2P influencer marketing. Converting customers into an influencer is less expensive than a TV advertisement or celebrity endorsement.

 

Targeting brand loyalists leads to targeting the audience and nothing works better than Peer-To-Peer Influence.

 

 

4 Steps Of Building Strong Peer-to-Peer Influencer Marketing

4-Steps-of-building-strong-Peer-to-Peer-influencer-marketing
To get started with powerful P2P influencer marketing, the first thing needed to do is identify the target audience, I mean understanding who the potential customers are. When the target audience is determined, it’s time to find the right people to deliver the message.

 

Choosing the right influencers for being a partner is an important requirement for P2P marketing. If companies find the right influencer for their business, they will bring so much success to it. But the challenge here is to pick an effective influencer who makes a good fit for your brand. One simple way to find influencers is to use the Keepface tools. Keepface offers AI-powered influencer tools that will help brands to find the right influencers, and pursue their campaigns in the best way. This tool demonstrates influencers, their social media profiles, performance data, audience analysis, etc. 

 

Creating an online space to engage and interact for your customers will help with customer retention, lead generation as well as effective sales. With it, companies will manage to create active discussions, increase brand awareness, and create a positive image for their brands. It gives your customers a platform to share valuable insights on everything right from product development to product marketing.

 

In the next phase, you need to keep your community members engaged and active. Peers who create content in your community can have an important role in your business success. The more they are involved in, the more active discussions you will get. For that companies can introduce reward programs. It keeps the motivation and excitement alive.

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Lamiya Babazade October 4, 2020
104
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