# Top 20 Azerbaijan Beauty Influencers on Instagram in 2026
Azerbaijan’s beauty niche on Instagram is one of the fastest-growing content verticals in the South Caucasus. With 48.7% of Azerbaijani social media users on Instagram and an average engagement rate of 3.1% across the top beauty creators, the market offers brands a rare combination: genuine audience trust, competitive rates, and high visual content quality. This guide ranks the top 20 Azerbaijan beauty influencers on Instagram in 2026, with verified follower counts and engagement data from Modash.
Azerbaijan’s beauty influencer market is compact, measurable, and still underpriced by international standards. Micro-creators dominate the top 20, 12 of the ranked accounts have between 10K and 100K followers, which means brands can reach engaged, targeted audiences at a fraction of the cost of established markets like Turkey or UAE. Most top creators respond to outreach within 48 hours, and category exclusivity is rarely required for campaigns under $3,000.
Find verified Azerbaijan beauty influencers on Keepface, pay per outreach, no subscription needed →
Table of Contents
- Why Azerbaijan’s Beauty Niche Stands Out on Instagram
- Top 20 Azerbaijan Beauty Influencers on Instagram 2026
- Influencer Tiers: What to Expect in the AZ Beauty Market
- How to Work with Azerbaijan Beauty Influencers
- How Keepface Helps Brands Find AZ Beauty Creators
- FAQ
Why Azerbaijan’s Beauty Niche Stands Out on Instagram
Beauty is the #1 content niche on Instagram in Azerbaijan, and the data backs it up. Instagram holds a 48.7% share of all social media usage in the country, the dominant platform by a wide margin. Within Instagram, beauty and personal care content drives some of the platform’s highest engagement rates, regularly outperforming fashion, travel, and lifestyle verticals.
Azerbaijan’s 7.6 million social media users are digitally active and aesthetically engaged. The beauty consumer in Azerbaijan is brand-aware, attentive to product quality and visual presentation, and responsive to creator recommendations. This creates a high-trust environment where influencer endorsements carry real commercial weight.
The numbers are compelling for brands:
- 3.1% average engagement rate across the top 20 AZ beauty creators on Instagram, above the global influencer average of 1.9% (Modash, Apr 2026)
- 421,000 followers, the largest individual audience in the AZ beauty space, held by @leilafarhadovaa
- Tier distribution weighted toward micro-creators, 12 of the top 20 AZ beauty influencers are micro-tier (10K-100K), the segment that typically delivers the highest ROI per dollar spent
- 6.28% engagement rate, the highest individual ER in the top 20, from micro-creator @fiiii_blog (11.8K followers)
For beauty brands, from international cosmetics companies to regional skincare startups, Azerbaijan’s Instagram beauty community offers a cost-efficient, high-engagement channel that most Western-focused brands have not yet saturated.
Top 20 Azerbaijan Beauty Influencers on Instagram 2026
All data sourced from Modash, April 2026. Influencers are ranked by total follower count.
| Rank | Handle | Followers | ER% | Tier |
|---|---|---|---|---|
| 1 | @leilafarhadovaa | 421,000 | 2.61% | Macro |
| 2 | @afsanafaraj | 310,300 | 4.51% | Macro |
| 3 | @fidaniblog | 102,000 | 1.43% | Macro |
| 4 | @seva.najaf | 74,600 | 2.07% | Mid-tier |
| 5 | @jananagasim | 55,600 | 5.98% | Micro |
| 6 | @1ayselmemmedova | 53,300 | 1.41% | Micro |
| 7 | @arzu_jalil | 48,800 | 4.48% | Micro |
| 8 | @dr.nefeskashani | 39,700 | 1.45% | Micro |
| 9 | @aidamcphrsn | 38,400 | 3.03% | Micro |
| 10 | @nazli.szade | 27,900 | 2.11% | Micro |
| 11 | @leiladzhabrail | 23,200 | 5.45% | Micro |
| 12 | @bossynm | 20,500 | 4.36% | Micro |
| 13 | @efa.makeup | 16,600 | 2.44% | Micro |
| 14 | @kosmetikalar_bujuteriyalar | 14,800 | 1.81% | Micro |
| 15 | @vafbalakishieva | 14,500 | 4.86% | Nano |
| 16 | @aysel_asifkizi | 13,800 | 1.87% | Nano |
| 17 | @gul.agayeva | 13,100 | 2.17% | Nano |
| 18 | @fiiii_blog | 11,800 | 6.28% | Nano |
| 19 | @leyla_eliyeva_orxideya | 11,600 | 4.63% | Nano |
| 20 | @julia_alrahman | 11,200 | 1.19% | Nano |
1. @leilafarhadovaa: 421,000 Followers | ER: 2.61%
Leyla Farhadova is the leading beauty creator in Azerbaijan’s Instagram market, with the largest audience in the niche at 421,000 followers. Her content focuses on glamour makeup, editorial looks, and professional beauty tutorials, delivered with a production quality that rivals regional brand accounts. With a 2.61% engagement rate on a 421K audience, her content consistently reaches hundreds of thousands of views per Reel.
Leyla’s audience profile skews toward women aged 18-35 in Azerbaijan, Turkey, and the wider Turkic-speaking region. For beauty brands seeking macro reach in the South Caucasus with spill-over into adjacent markets, she is the top-tier option.
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2. @afsanafaraj: 310,300 Followers | ER: 4.51%
@afsanafaraj is the second-largest beauty creator in Azerbaijan and the one with the highest engagement rate among the macro-tier creators, at 4.51%, an exceptional figure for an account at this scale. Her content blends everyday makeup tutorials with product reviews and lifestyle aesthetics that appeal to a broad female demographic.
A 4.51% ER at 310K followers is a signal that her audience is not just large, it is genuinely engaged. Comments, shares, and saves are all meaningful performance signals for brand campaigns, and @afsanafaraj’s metrics suggest above-average intent and purchase consideration.
3. @fidaniblog: 102,000 Followers | ER: 1.43%
@fidaniblog is a mid-tier beauty and lifestyle creator in Azerbaijan with 102,000 followers. Her content spans skincare routines, product unboxings, and seasonal makeup trends. At 1.43% ER, her engagement reflects the typical drop seen in accounts crossing the 100K threshold, but the absolute number of engaged users per post remains commercially significant for brand awareness campaigns.
4. @seva.najaf: 74,600 Followers | ER: 2.07%
@seva.najaf is a Baku-based beauty creator with a following of 74,600 and a 2.07% engagement rate. Her content tends toward accessible, everyday beauty looks rather than editorial productions, a positioning that connects with audiences who want achievable results rather than aspirational fantasy. For beauty brands targeting the everyday consumer in Azerbaijan, this profile is highly relevant.
5. @jananagasim: 55,600 Followers | ER: 5.98%
@jananagasim is one of the standout performers in the mid-micro tier, with 55,600 followers and a remarkable 5.98% engagement rate. Nearly 6% ER on a 55K audience means that close to 3,300 users actively engage with each post, an exceptional signal of community quality. Her content focuses on makeup techniques and beauty product recommendations, with a visual style that is clean and approachable.
For brands prioritizing engagement quality over raw reach, @jananagasim is one of the strongest ROI candidates in the Azerbaijani beauty space.
6. @1ayselmemmedova: 53,300 Followers | ER: 1.41%
@1ayselmemmedova is a micro-tier beauty creator in Azerbaijan with 53,300 followers. Her content covers makeup, fashion, and beauty lifestyle content aimed at the Azerbaijani female demographic aged 18-28. While her ER sits at 1.41%, her audience size provides meaningful reach for awareness-stage campaigns.
7. @arzu_jalil: 48,800 Followers | ER: 4.48%
@arzu_jalil combines a 48,800-follower audience with a 4.48% engagement rate, one of the stronger ER-to-follower ratios in this ranking. Her beauty content focuses on premium product reviews and tutorials, with an aesthetic that resonates with beauty enthusiasts who prioritize quality ingredients and professional techniques.
8. @dr.nefeskashani: 39,700 Followers | ER: 1.45%
@dr.nefeskashani takes a more educational approach to beauty content, integrating skincare science and dermatology-adjacent advice into her Instagram presence. With 39,700 followers, she represents an interesting option for skincare and wellness brands looking to position themselves as expert-endorsed in the AZ market.
9. @aidamcphrsn: 38,400 Followers | ER: 3.03%
@aidamcphrsn has a balanced profile, 38,400 followers and a 3.03% ER that is comfortably above the market average. Her content leans toward color cosmetics, seasonal trends, and product launch reviews. For beauty brands introducing new collections in Azerbaijan, her audience’s tendency to respond to new product content makes her a reliable option.
10. @nazli.szade: 27,900 Followers | ER: 2.11%
@nazli.szade is a micro-influencer with 27,900 followers and a 2.11% engagement rate. Her content spans beauty, fashion, and lifestyle, typical of the Azerbaijan creator who bridges multiple niches for a generalist young female audience. Good for brands seeking moderate reach with authentic content integration.
11. @leiladzhabrail: 23,200 Followers | ER: 5.45%
@leiladzhabrail is a high-performing nano-to-micro tier creator with 23,200 followers and a 5.45% engagement rate. High ER at this scale is a reliable marker of authentic community, followers who actively interact with every post. For brands running gifting campaigns or cost-efficient seeding programs in Azerbaijan, @leiladzhabrail offers excellent value.
12. @bossynm: 20,500 Followers | ER: 4.36%
@bossynm is a beauty creator with 20,500 followers and a 4.36% engagement rate. Strong engagement at this follower count suggests tight community bonding, audiences in the 10K-30K range tend to know their creator personally or professionally, creating word-of-mouth amplification that larger creators cannot replicate.
13. @efa.makeup: 16,600 Followers | ER: 2.44%
@efa.makeup is a makeup-specialist account with 16,600 followers and a 2.44% ER. The account name signals category expertise, followers are there explicitly for makeup content, making this audience self-selected and commercially relevant for cosmetic product campaigns.
14. @kosmetikalar_bujuteriyalar: 14,800 Followers | ER: 1.81%
@kosmetikalar_bujuteriyalar is a product-focused account operating in the beauty and accessories space with 14,800 followers. The account bridges cosmetics and jewelry, a combination popular in the South Caucasus region where beauty and accessory markets frequently overlap.
15. @vafbalakishieva: 14,500 Followers | ER: 4.86%
@vafbalakishieva demonstrates one of the best ER-to-follower ratios in the nano tier, 4.86% on a 14,500-follower audience. Nano-influencers with engagement rates above 4% represent a highly cost-efficient entry point for brands testing the Azerbaijani market with limited budgets.
16. @aysel_asifkizi: 13,800 Followers | ER: 1.87%
@aysel_asifkizi is a lifestyle and beauty creator in Azerbaijan with 13,800 followers and 1.87% ER. Her content style is casual and conversational, a format that drives high comment rates and discussion engagement, even if the raw ER appears moderate.
17. @gul.agayeva: 13,100 Followers | ER: 2.17%
@gul.agayeva is a beauty and fashion micro-creator with 13,100 followers and 2.17% ER. Her aesthetic is consistent and visually curated, important for fashion-adjacent beauty brands that care about how their products appear in creator content.
18. @fiiii_blog: 11,800 Followers | ER: 6.28%
@fiiii_blog has the highest engagement rate in this entire ranking at 6.28%, on an audience of 11,800 followers. A 6%+ ER in a 10K-15K account is a strong signal of hyper-engaged community. Followers are not just passively scrolling, they are clicking, saving, and responding to every post.
For brands running performance-oriented influencer programs (affiliate links, promo codes, limited-time offers), nano-creators like @fiiii_blog often outperform larger accounts on conversion metrics.
19. @leyla_eliyeva_orxideya: 11,600 Followers | ER: 4.63%
@leyla_eliyeva_orxideya is a nano-tier beauty creator with 11,600 followers and a 4.63% engagement rate. “Orxideya” (Orchid) in her handle suggests a nature-inspired beauty positioning, relevant for organic skincare and natural cosmetics brands seeking authentic alignment with their values.
20. @julia_alrahman: 11,200 Followers | ER: 1.19%
@julia_alrahman rounds out the top 20 with 11,200 followers. While her 1.19% ER is the lowest in this ranking, her audience represents a segment of early-adopter beauty consumers in Azerbaijan who track international trends, useful for global beauty brands introducing new products to the AZ market.
Influencer Tiers: What to Expect in the AZ Beauty Market
The Azerbaijan beauty influencer market in 2026 is dominated by micro-creators, 12 of the top 20 are in the 10K-100K follower range. This tier distribution matters for brand strategy:
Macro tier (100K+ followers): 4 creators
@leilafarhadovaa (421K), @afsanafaraj (310K), @fidaniblog (102K), @seva.najaf (74.6K)
Average ER: 2.52% | Best for brand awareness campaigns, product launches, broad market reach.
Micro tier (10K-100K followers): 12 creators
@jananagasim through @gul.agayeva, the sweet spot for AZ beauty campaigns.
Average ER: 3.7% | Best for ROI-focused campaigns, category penetration, community building.
Nano tier (1K-10K followers): 4 creators
@fiiii_blog (6.28% ER), @leyla_eliyeva_orxideya (4.63%), @julia_alrahman (1.19%) and others.
Highest ER, lowest cost, most authentic word-of-mouth amplification.
For brands new to Azerbaijan, a 3-creator micro-influencer campaign (avg 30K-50K followers, 4-5% ER) is the recommended entry point. Budget: $1,500-$4,000 for 3 posts per creator including Story placements.
Browse all verified Azerbaijan beauty influencers on Keepface →
How to Work with Azerbaijan Beauty Influencers
Working effectively with beauty influencers in Azerbaijan requires understanding the local market dynamics, cultural context, and platform behavior specific to AZ creators.
Language and content format
Top creators like @leilafarhadovaa and @afsanafaraj produce content primarily in Azerbaijani (azərbaycan dili) with some Russian, reflecting the bilingual nature of Azerbaijan’s educated urban population. Brands that provide briefs in Azerbaijani, or at minimum in clear simple English, see better content quality and faster turnaround.
Instagram Reels are the highest-priority format for beauty content in Azerbaijan in 2026. Static feed posts still drive engagement for product launches, but 15-30 second Reels consistently outperform on reach and saves. Stories are effective for promo codes and limited-time offers.
Outreach and pricing
Most top-20 AZ beauty creators manage their own business DMs. Response rates are high (typically 70-85% within 48 hours) compared to saturated markets like Russia or Turkey. Standard rate expectations:
- Micro creators (10K-50K): $200-$800 per Reel, $100-$300 per Story
- Mid-tier (50K-100K): $500-$1,500 per Reel, $300-$600 per Story
- Macro (100K+): $1,500-$5,000+ per Reel, depending on exclusivity and usage rights
Gifting vs. paid campaigns
For nano and micro creators in the 10K-20K range, product gifting (without guaranteed posting) is widely accepted in the AZ beauty market. For anything above 30K followers, expect to negotiate a paid fee. Gifting-only campaigns at 50K+ are increasingly uncommon as creator monetization awareness has grown rapidly since 2024.
Exclusivity and category restrictions
Beauty brands running campaigns in Azerbaijan rarely need category exclusivity for campaigns under $3,000. Most creators in the top-20 actively collaborate with multiple brands and are comfortable posting about competitor products without conflict, a cultural norm in the AZ creator market that differs from more contractually rigorous markets like Germany or the UK.
How Keepface Helps Brands Find AZ Beauty Creators
Keepface is an influencer marketing platform built for brands running campaigns across emerging markets including Azerbaijan, Turkey, Georgia, Kazakhstan, and the wider CIS and Middle East region. For beauty brands specifically:
- Verified creator database, Keepface verifies follower authenticity and audience demographics before any creator appears in search results. The engagement rates in this article come from Modash data integrated into Keepface’s backend.
- Pay-per-outreach model, No monthly subscriptions. Brands pay only for the creators they contact, making campaign testing affordable at any budget size.
- Bilingual brief management, Campaign briefs can be uploaded in English, Azerbaijani, or Russian. Keepface routes briefs to creators in their preferred language.
- Campaign tracking, Post-publication, Keepface tracks reach, engagement, and Story swipe-ups across all creator placements in a single dashboard.
Start your Azerbaijan beauty campaign on Keepface, free trial available →
Key Takeaways
- 48.7% of Azerbaijani social media users are on Instagram, the dominant platform for beauty influencer marketing in the country (Datareportal, 2026).
- 3.1% average engagement rate across the top 20 AZ beauty creators, well above the global influencer average of 1.9% (Modash, Apr 2026).
- 12 of the top 20 are micro-creators (10K-100K followers), the tier with the best ROI per dollar spent for most brand budgets.
- @fiiii_blog leads on engagement with 6.28% ER on 11,800 followers, the highest engagement rate in the ranking.
- Response rates of 70-85% within 48 hours are typical for outreach to top AZ beauty creators, significantly higher than in saturated markets.
- Entry-level campaign budget: $1,500-$4,000 for 3 micro-creators (30K-50K followers), including Story placements.
- Gifting campaigns work for nano and micro creators under 20K followers, paid fees are expected above 30K.
- Keepface provides verified access to Azerbaijan beauty creators with pay-per-outreach pricing, no subscription, no minimum spend.
FAQ
Who is the most followed beauty influencer in Azerbaijan?
As of April 2026, @leilafarhadovaa is the largest beauty influencer in Azerbaijan with 421,000 Instagram followers and a 2.61% engagement rate.
What is the average engagement rate for beauty influencers in Azerbaijan?
The average ER across the top 20 Azerbaijan beauty influencers on Instagram in 2026 is 3.1%, above the global average of 1.9% (Modash, Apr 2026).
How much do Azerbaijan beauty influencers charge?
Rates vary by tier: nano/micro creators (10K-50K) typically charge $200-$800 per Reel. Mid-tier creators (50K-100K) charge $500-$1,500 per post. Macro creators (100K+) start at $1,500 per Reel.
Which platform do beauty influencers in Azerbaijan use most?
Instagram dominates, with a 48.7% share of social media usage in Azerbaijan. TikTok is growing but faces VPN access challenges. Instagram Reels are the primary content format for beauty creators.
Is the Azerbaijan beauty market saturated?
No. Unlike markets such as UAE or Russia, Azerbaijan’s beauty influencer ecosystem remains underpenetrated by international brands. Most creators are open to new brand partnerships, and pricing has not yet reflected the market saturation seen in more competitive geographies.
How do I contact Azerbaijan beauty influencers?
Most AZ beauty creators manage their own DMs and respond within 24-48 hours. You can also use Keepface to access verified creator profiles with direct contact options and campaign management tools.
Conclusion
Azerbaijan’s beauty influencer market on Instagram offers brands a high-engagement, cost-efficient channel that most international marketers have not yet tapped. With micro-creators averaging 3.7% ER and nano-creators exceeding 6% in some cases, the performance data is strong, and pricing reflects a market still in its growth phase. The top 20 creators in this ranking represent the verified, data-backed entry points for any beauty brand looking to build a presence in the South Caucasus. Start with 2-3 micro-creators from the 30K-55K range, measure engagement and conversion over 4-6 posts, then scale to macro placements once you understand what messaging connects with the Azerbaijani beauty audience.
