I don’t know how many of you will agree with me but right now make-up is like a way-out, not just for beauty influencers but for many of us from troubles of the world we live in. Given the fact that 2020 was a complete mess, and unsurprisingly 2021 is on the skids, things are not going smoothly for us. Deadly pandemic, global movement for racial justice, wars, illnesses, feminine, stock market crash, wildfires and many more. However, in our little, shiny worlds we try to escape from the world’s brutality in different ways. 

Maybe that will sound a bit cheesy but make-up unites us. Besides, I have proof to support my opinions.

Hello, You Beautiful Things

Whether you are into make-up, beauty topics or not, we all have heard the name of “ Huda Beauty”. An Iraqi-American make-up artist and entrepreneur Huda Kattan founded her brand Huda Beauty with her sisters, Mona and Alya. That woman is the true definition of determination because she turned a $6,000 loan into a billion dollars business. Struggles, disappointments, exertions burn into ashes and she just remembered that the passion was her true north. 

The Dutch make-up artist, Nikkie de Jager could also be a great example to prove my point. De Jager, better known as NikkieTutorials, made it known that she was threatened and blackmailed by people who had knowledge about her true identity. They were bullying her by leaking  her story to the press. However, it all backfired because after Nikkie’s coming out video her make-up community supported her cordially.

Both of these marvellous women are quite popular, yet there are countless number of micro influencers who made a name for themselves on the beauty topic and are high on the agenda because of their make-up tutorial videos. Nevertheless, have you thought about why make-up and beauty topics set the wood on fire? If the answer is negative then let’s find out together.

Black Days in the Bright Era

Unfortunately, things were a bit more severe in the past. During the second world war production of cosmetics diminished and it was subjected to the luxury tax. make-up announced as lessening morale and putting interest in people’s appearances. Buying beauty products condemned by so many during the economic recession.

Beauty and make-up topics are a little bit controversial from the beginning. Even right now, in our current era,the Cenozoic, if the amount of product you put on your own face or body is not appropriate for some, you will be criticized, marginalized or even abused by a complete stranger.

Despite all those condemnation, in our social-media era, we are not using make-up to diverge, we are using it to communicate, to make ourselves heard. Increasing interest over make-up and beauty topics are not coming from quarantine weariness, it is a safe haven from brutal realities. Besides, if something is making both creator and viewers happy, why drill it with questions.

Beauty Shines Through The Flaws

Before occupying ourselves with the speculations about what are the trends thriving amongst niche beauty micro-influencers on Instagram at the moment, we should raise our heads and take a look around. Everyday we pass by far too many fashionably elegant and sophisticated women, on the crosswalk or at our local cafe, yet most of the time never give our attention to their appearances.  Because organic make-up, astounding colors on upturned eyelids, flashy lip glosses on full lips, breathtaking voluminous hair shouldn’t slip beneath the radar. 

Whether you’re a brand who wants to find the best matching beauty influencers or just a beauty addict knowing who shows the maximum effort to deserve being your brand face or mentor is your right. In our list we have collected more than  2000 high quality beauty, make-up influencers from the US who will be the best match to carry out your marketing campaign. Moreover, their signature style and devoted following will make sure everything will go smoothly during and after the campaign.

Keepface will assist you during the process as an influencer marketing software which helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns.

Hall of Fame 

If we have your attention then let’s take a look at these remarkable micro beauty influencers. Once you have access to our influencer  lists you will see that the spectrum of influencers vary from 1K to over 300K and you can find lifestyle, fashion, travel and many more focused influencer categories within the list. 

For instance in the DailyCurlz website you will see an influencer who lives her life to the fullest. Her page isn’t dedicated to just simple hair or beauty hacks, she shares her view on products she used firsthand, events she attended, even you can find a segment where she posts about food and wine, even DIY included into her site. Despite the fact that she has a lot on her plate, yet her engagement rate is 11.51%. 

Now time to talk about another wonderful example of a micro beauty influencer, Madeline Torres. This young mother regularly shares compelling posts on her Instagram account. She has 58.6K followers and her engagement rate is 4.16%. So, if you have a brand that wants women who just bought a life into the world to feel included in the beauty topic, you should give it a thought to collaborate with her too.  

The lists we have prepared for you will definitely help you to get the result you aimed for your campaigns more easily. That method will prevent you from losing the most precious thing for a brand in a rush which is time. Moreover, most importantly finding the right influencers for your campaign is quite risky and majority of the time the reason for campaigns to fail. Only the right match will give the feeling of belonging to the target audience. Once the target audience shares the same outlook with the product micro beauty influencers there will be no odds to jeopardize the results you aimed for. So I don’t think there is much to talk about, now you should go to Keepface.com and purchase your first list then enjoy your campaign.

Güzellik konusunun sağlık ve sıhhat ile birlikte insanların listelerinde üst sıralarda olduğunu fark etmiş olmanız gerek. Sağlıklı olmanın yanı sıra genç ve güzel görünmek istememiz gizleyebileceğimiz bir şey değil. Güzellik alanındakı fenomenlerin sosyal medyayı şekillendirdiğini ve en son pazarlama trendlerine hızlı bir şekilde uyum sağladığını görmemek mümkün değil.

Kendinizi güzellik alanında görenlerden biriyseniz, daha spesifik olarak, diğer insanlar için ilham kaynağı olacak kişi olmak istiyorsanız, o zaman doğru yerdesiniz.Bu adımları izleyerek, bir güzellik influenceri kariyerine sıfırdan başlayabilirsiniz. Hadi o zaman, ne duruyoruz, işe koyulalım, işte ipuçlarınız.

Paylaşdığınız İçeriği “Kraliçe” Yapın

Hiç kimse ilk denemede bir makyaj dehası ya da cilt bakım gurusu olmanızı beklemiyor, ama sonunda bunu da yapmanız gerekecektir. Kitlenizin sizi ciddiye almasını istiyorsanız, cilt bakımının arkasındakı temel bilimi veya saç ve cildi etkileyen farklı bileşenleri bilmeniz gerekir.

Saçlarımın daha hızlı büyümesini nasıl sağlayabilirim? Makyaj fırçaları nasıl temizlenir? Rutin cilt bakımım ne olmalıdır? Göz çevresindeki kahverengi lekelerden nasıl kurtulabiliriz? Tırnaklarımı nasıl güçlendirebilirim?

Tüm cevaplar sizden bir tık uzakta. Zamanınızın çoğunu araştırmaya harcayın ve ardından takipçilerinize göz alıcı bir şekilde sunun. Bununla birlikte, sınırlarınızı  aşmak istiyorsanız, bu konuyla ilgili derslere, güzellik kongrelerine ve hatta seminerlere katılabilirsiniz, bunlar sizi en son trendlere güncel tutacaktır. Güzellik endüstrisinde de yeni araştırma ve teknolojiye her zaman dikkat edin.

Bir güzellik influencer’i olmak sadece her seferinde şık görünmekle ilgili değildir. Aynı zamanda mükemmel ürün ve endüstri bilgisine sahip olmak, lansmanlar, güzellik hackleri ve en son saç ve makyaj trendleri ile güncel kalmakla ilgilidir. Başarılı bir influencer olmak için, pazarlamanın püf noktalarını ve sosyal medya platformlarını anlamanız gerekir.

Nişinizi Doğru Seçin

Hepimiz güzelliğin çok kapsamlı  bir konu olduğu konusunda hemfikir olabiliriz ve sadece tek bir kişinin güzelliğin her yönünü bilmesi mümkün olmayabilir. Genel bilgiye sahip olmak en iyisidir, ancak çabalarınızı odak yönünüze koymak daha iyidir.

Ekstra para kazanmak için bazı güzellik ürünleri satmak isteyebilirsiniz, ancak enerjiniz cilt bakımı, saç bakımı veya daha dar konuları hedefleyebilir ki, kitleniz sizi bu konuda guru olarak görecektir.

Niş bir kitleye sahip güzellik influencerlerinin, kozmetik ve moda markalarının ürün tanıtımı için dikkat ettikleri kişiler olduğunu bilmeniz gerekir.

Sosyal Medya Hesaplarınızı Geliştirin

En önemli sorulardan biri, takipçilerinize nasıl ulaşacağınızdır? Bu soru için güçlü sosyal medya platformları geliştirmeniz gerekiyor.

Bu kısmı ciddiye almak çok önemlidir, çünkü para kazanmak istiyorsanız, bunu bir iş olarak yapmak zorundasınız. İlk olarak  kendinizi daha sonra ürün ve hizmeti satmak gerekecektir.

Asla İnstagram ile sınırlamayın. Kanatlarınızı açabildiğin kadar açın. Kendinizi görünür, yararlı, aktif, kalıcı, ulaşılabilir ve erişilebilir hale getirmeniz gerekir. İçeriğiniz takipçilerinizin isteklerini yansıtmalı ve onların istedikleri içeriği vermek için dinleme becerilerinizi kullanmanız gerekecektir.

Kendinizi bir marka haline getirmek oyun değiştiren bir eylemdir. Seçtiğiniz renk, stil, içerik vb. insanlara sizin özel biri olduğunuzu düşünmenizi sağlayacaktır.

İçeriğinizi ilgi çekici ve paylaşılabilir hale getirin. Takipçilerinizin yararlı ipuçlarınızı başkalarıyla paylaşmalarına teşvik edin. Ayrıca, hashtag’ler sizin için bulutları temizleyecek, içeriğinizi kategorize etmenize yardımcı olacak ve doğru hashtag’ler anında size daha fazla takipçi kazandırabilir. Birçok güzellik şirketi mikro influencer’lerle işbirliği yapmak istiyor ve çoğu zaman #discoverunder10k kullanıyor.  

Bir şey daha, bariz #güzellik, #makyaj hashtag’leri artık yararlı olmayabilir. Bunların yerine, #organic, #instamakeup, #ciltbakımı, #IGciltbakımı #bakımzamanı gibi hashtag’ler kitlenizin Instagramda paylaşımlarınızı atlayıp geçmesi yerine özel ilgi alanlarına göre bulmasına yardımcı olurlar.  

Hesabınızı en son trendler, ürün fotoğrafları ve benzeri ile karıştırdığınız sürece hangi sosyal medya devini seçtiğiniz önemli değildir. Daha fazla platform, daha fazla insan demektir. unutmayın. Günlük mesajları paylaşmak, kendinizi aktif tutmak kendinizi bu nişe adadığınızı hissettirecek ve bu işi ciddiye aldığınız için takip edilmeyi hak eden kişi siz olacaksınız.

Karışmak Yerine Öne Çıkın

Bu sektörde vizyonulu bir güzellik influenceri olduğunu iddia eden milyonlarca insan var. O zaman seni bu insanlardan farklı kılan nedir? Neden özelsin? Tüm bunların yanısıra yaratıcı olmak için beyninizi kullanın, kendinizi rakiplerinizden ayırın. Denemek istediğiniz fikir daha önce kullanılmışsa, size Pablo Picasso’nun bir keresinde çaldığı bir cümleyi hatırlatmama izin verin: “Amatörler ödünç alır, profesyoneller çalar”.

Benzersizliğiniz, herkesin kendilerinden bir şeyleri bulabileceği paylaşımlarınız, ipuçları ve püf noktalarınız, güncel ve modaya uygun içeriğiniz, ilgi çekici ve çeşitlendirilmiş konularınız ve düzenli bilgi akışınız sizi diğerlerinden farklı kılan özelliklerdir.

Markanızı Tanıtın

“Aman Tanrım, markam yok” diyebilirsin, ama bizim sana cevabımız şudur ki “tatlım, sen bir markasın.” Kendini çılgınca tanıt.

Bir avuç takipçi için itibarınızı feda etmeyin, her zaman takipçilerinizle aranızı iyi tutun. Kitleniz sizi fark ediyorsa, yaptığınız her şeyi fark edecektir: iyi, kötü ve çirkin 

İşe koyulmak için şimdiden daha iyi bir zaman mı var? Artık güzellik influencer’i olmanın yollarını biliyorsun. O halde ne bekliyorsun? Kollarını sıva ve işe koyul.

Doing the work you have a passion for is not actual work, it’s a hobby. Earning your life from the hobby is one of the best things you can do with your life. If you are reading this you probably had an experience with “ the real job” and positively you are fed up with it and now time to turn your passion into a career.

First and foremost setback in this mighty process is what kind of hobby will possibly let you keep  having a quality of life when you are not working 9 to 5 business based work. Before making life changing decisions you need to have short and long term goals. Planning to monetize your passion is the most important part of the process.

There are millions of people out there who are pursuing their dreams and interests, eventually thriving them into a career. The hobby is something that you take pleasure doing in your spare time. This might be taking photos, cooking, gardening, performing, gaming, caring for animals, writing etc. the list can go on and on but the crucial point is how to spend less time working and more time enjoying your passion and earning your life.

What Does Your Heart Desire?

At this point of our blog we are going to talk about influencing. You may think, wait I was planning to do my hobby and earn money how come I need to know about influencing. The thing is the society we live in demands us to put something on the table if we want to make money . In your case it’s making people trust you.  Here is why random people rely on your personal decisions. 

You may not realize but being an influencer is quite a ruthless process. You can put all the effort but people may not be interested in, this time you either change your mind or give your everything to your audience.

Influencing is a vitally important leadership skill which you have a control over others choices, opinions and behaviours. In order to be in charge of others, you need to make them trust you. And believe it or not, the reward of your efforts will yield a profit after deepening the trust between you and the people who follow your steps. 

Find Your Niche

Once you get enough people to follow you, the number  doesn’t need to be immerse, because well-read brands are not essentially focusing on a huge audience, they are in the search of people who have an ability to encourage others and to act on their recommendations. 

If  you have a quick look on Instagram, you will see millions of fitness influencers, on Youtube gamers, travellers ruling over people’s interests. So how will you make yourself stand out from the crowd? You need to specialize your content. 

Let me give you a little personal example; there is a boy on Youtube called Milad Mirg. As a person who loves to watch food making videos I accidentally came across a video. I saw a person making subway sandwiches (seemed yummy), while sharing short stories. Now he answers the questions from the comment section while making appealing foods. Videos are either a few seconds or 1-2 minutes long. He has more than 1.21 Million subscribers. 

All I want to tell you is you don’t necessarily need to stand out to be a successful social media influencer. Just be authentic and engaging with your audience, inspire them while enjoying yourself. Only then will your niche be as plain as nose on your face.

Monetize Your Influence

After finding the best match to your interests, the thing which gives you tremendous satisfaction, another vital part arises from here which is to make money out of it. Nowadays the majority of people claim that influencing is not an actual career, yet the same mass of people want to be one of them. So when you determine about starting your career as an influencer, never let those people discourage you. Major part of the influencers getting paid for promoting brands’ products and services. Sponsorship is the great way to make a big chunk of money. 

In one of our previous blogs we explained why content is the king of influencer marketing. Thereof your content will decide your further partnership for you. The better content, the better partnership algorithm works most of the time. Your relevance as an influencer, reach and engagement rate highlights your distinguished features, but brands possibly will scroll down your social media accounts to make sure the quality of the content you created to make sure your influence is worth to pay.

No matter how detailed you have been taught, the only essential step to achievement comes from experience. Before getting solid results you might wait months or even years, patience and commitments will honour your satisfying outcome. Creating authentic, appealing content and putting consistent effort on your work will drive brands to collaborate with you undoubtedly.  One blog couldn’t be enough to explain the whole concept, so maybe we will meet the other one again.  

If  we don’t take into consideration today’s fuss about influencer marketing strategies and take a look at the history we will see that influencer marketing has even started before the creation of social media. The definition of the “influencer” is a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. Clear message and easy to understand but is it? Can anybody be an influencer? 

What makes a Person an Influencer

Beautiful minds inspire others. Just think, do we like influencers just because we want to be like them?  The answer is  yes for some of us, but for the rest of us, we value the effort they put in their work. The influencers inspire us to be the best version of ourselves, do the right thing in every condition and keep pushing our boundaries.

The influencers take action deliberately. They don’t have magic sticks which make all of their dreams come true. They build their name bit by bit. No matter if we call them content creators, mentors, guides, experts or anything like that, they all serve to the same purpose. Creating the impact they were aiming for is their solemn duty.

Honesty saves everyone’s time. Indeed it does. Would you rely on someone who lies to you? Possibly there isn’t any worse thing for  an influencer to tell a lie and get caught. Because once it happens that influencer’s credibility flies out of the window and it’s unlikely to repair again. The reputation is the essence of the influencer’s ability to influence.

This is not a controversial matter, whether or not you have a great thought or actions, if you have people who think like you, in another word if they can relate with you, these people will follow you. However was this always like that? Let’s have a look at the dusty pages of history.

The Blonde Bombshell was on Duty

The Blonde Bombshell, Marilyn Monroe skyrocketed the sales of Chanel №5. In April 1952, Marilyn Monroe appeared for the first time on the cover of Life Magazine, and the article mentions her answer to the question, “What do you wear to bed?” and her reply, “a few drops of Chanel №5”.

Now when we see one or another celebrity praise a perfume it’s quite normal, but Marilyn Monroe was the first celebrity who was endorsing a perfume. Chanel №5 is the most famous and best selling perfume but the popularity of the icon escalated in the twinkling of an eye. 

After that brands discovered the way to use the power of popularity and public images of the celebrities they use it unceasingly. That was easier to entice potential customers with the personalization of celebrities’ looks and their ways of living. 

A Long Way from Down to the Top

Have you heard about Nancy Green? She was one of the first African American models in history to become the face of a popular food product. She didn’t have a beautiful body to show off, we can’t call her a scholar because she was’t. Nancy was a slave, then nanny and cook finally an influencer who fight against the racial discrimination. 

In 1889 Nancy Green was hired to promote a brand called “Aunt Jemima”. The product itself was out of ordinary for its time, self-rising pancake flour with a Black woman’s face on the box  made an instant hit across the country. If we look at the 21st century’s individual’s perspective, yes the design may seem racial and stereotypical nevertheless it was innovative for the 1880s. Green made the big chunk of money while working for the brand for 33 years until her unexpected death. Moreover she became one of the most influential advocates who spoke out against poverty and equal rights.

“Because They’re Worth It”

If you go out and ask a random person who is the second person did a revolutionary act in any case for the first time, it would be doubtful that you will find the right answer. However, we know our pioneers. In 1971, when women didn’t even have a voice over the product specifically manufactured for them, L’Oréal made something groundbreaking. Those days were special for the women’s rights movement  but still advertising controlled by men and women were completely left out.

“Because I’m Worth It” said brand ambassador Joanne Dusseau for the first time and it changed the views of women forever. Some sources claim that L’Oréal came up with this tagline because they wanted to beat their competitor Clairol and encourage women to spend more money on their product. Well, it worked. Because in the 70s almost every commercial featured male actors and showed their perspectives. If you take a look at Clairol’s ads in the 1970s you will see women with a male voiceover. However in the L’Oréal advertisement we see a woman who narrates that she  bought  a premium beauty product for the first time just for herself. The tagline slightly changed over the course of history and evolved its latest form, “ Because You’re Worth It”. Yet no matter how you comprehend it the slogan has been translated into 40 languages and it gave women confidence when they didn’t use to feel they are worth it. L’Oréal didn’t just became the pioneer in feminist advertising, more importantly it influenced the women’s outlooks about themselves.

It doesn’t matter who was the first influencer or when  exactly influencing has started. What we are making of it is the thing we need to focus on and thrive. Try to be a better influential leader to relate and impact others in a deep and sincere way.