Glossary.

A unique URL per creator. Clicks, sessions and orders pass through it so revenue attributes back to the right person, even when the cookie expires.

A vision model scans every accepted post for unsafe context, off-brand co-mentions, gesture and audio sentiment. Anything that breaches the rules is flagged before it goes live.

Total revenue divided by number of orders, used to size affiliate commission rates and forecast creator-driven revenue.

Sections: brand context, objective, deliverables, posting window, fee, licence, do-and-do-not list. A clean brief gets filled out fully on the first pass.

Refund-aware affiliate commission. If the buyer returns the product the creator commission is automatically deducted from the next wallet release.

Default 30 days on most affiliate setups. Shorter windows favour brand, longer windows favour creator. Set in the campaign config.

Total campaign spend divided by orders attributed to it. Use against AOV and contribution margin to judge real profitability.

For EMV purposes Keepface uses $10 CPM as the canonical rate. Held constant so quarter-over-quarter comparisons are real, not redefined every cycle.

$0.03 in the Keepface EMV formula. Applies to video views on reels, in-feed TikTok, YouTube shorts.

Format (reel, story, in-feed), count, platform, posting date and any required hashtags or links. Tight deliverables mean fewer renegotiations later.

The paid-media equivalent of organic reach + engagements + views. Same canonical USD rates across every Keepface campaign so a Q1 number compares to a Q4 number cleanly.

$0.50 in the Keepface EMV formula. Counts likes + comments + shares + saves.

Engagements divided by reach, expressed as a percent. Industry benchmark is 1.5%, regional creator markets often run 3 to 5%.

The campaign fee is moved into Keepface escrow before the creator posts. On approval the release runs to the creator wallet automatically.

Channels (ads, owned site, retail, OOH), term (3, 6, 12 months), exclusivity. Lives inside the brief the creator signs, so no separate contract is needed later.

Cultural-moment tier. High fee, broader reach but lower ER. Best paired with amplification budget.

Verified followers, engagement, audience demographics, best recent posts. One link the creator shares with brands.

Niche-depth tier. Strong engagement on a defined audience, lower fee per post. Workhorses of most balanced creator mixes.

Broad-reach tier. Sits between micro and macro, both on fee and audience size.

EMV divided by campaign spend. A 3.18× MROI means $1 of spend produced $3.18 of earned media. Regional benchmark is around 3.5×.

Trust + community tier. Highest ER, lowest fee, lots of authentic conversation. Often the unsung heroes of a balanced mix.

Email + WhatsApp + Instagram DM, sent in that order with a 36-hour gap. Reply rates land around 38% when run cleanly.

Used when cookies cannot reliably attribute. The store posts a confirmed order to a Keepface endpoint with the click ID, attribution closes the loop.

Distinct from impressions, which count repeat views. EMV multiplies reach by CPM/1000.

Revenue divided by spend. Best used together with contribution margin so a 4× ROAS at 30% margin is read as 1.2× contribution.

A saved CRM filter that pings you whenever a new creator profile crosses the threshold. Use it for category, geography, language, audience country.

Used on the Enterprise plan to automate user lifecycle from your IdP. Joiners get a seat at first login, leavers lose access within the hour.

Comment sentiment, audio sentiment of the creator, share-vs-save ratio. Surface signals you would not see in the metric numbers alone.

SAML 2.0 against Okta, Azure AD, Google Workspace, Ping. On the Enterprise plan, with just-in-time seat provisioning.

Campaign-source-medium-content-term tags appended to a URL so analytics can attribute traffic without server-side coordination.

Approved earnings accumulate here. Payouts batch monthly, or release on request, to Wise, IBAN or PayPal.