Volume 1 · Issue Jun 2026
Guides
Editor's pick
Workflow · Jun 2026 · 14 min read
The end-to-end playbook for running a 12-day creator campaign
From shortlist to wrap report. The exact checklist marketing teams use on Keepface, broken into 6 phases with templates you can copy.
Read the playbookChoosing the right 3-tier creator mix
Why a nano-micro-mid blend usually beats a single macro creator at the same budget, and how to pick the ratio.
Writing a brief creators actually finish
The 7 sections every brief needs, in the order that gets them filled in fully on the first pass.
EMV explained without the buzzwords
What Earned Media Value really measures, where the formula breaks down, and how to walk leadership through the chart.
A multi-channel outreach sequence that gets replies
Email + WhatsApp + DM, in that order, with sample copy by region. Reply rate jumps from 12% to 38%.
Refund-aware affiliate commission
How to set commission rates that survive a 14% return rate without paying creators twice for the same sale.
Pay creators in 48 hours, every time
The escrow + approval flow that gets the money out without exposing the brand to bad-faith disputes.
Why these guides
Written by people who have run the workflow,
not by an SEO team.
Every guide here came out of a real campaign on the platform. Numbers are from real Keepface data, not made up to hit a word count. Templates ship in editable form.
- Field-tested by marketing managers, not interns
- Updated whenever the workflow changes
- Copy-paste templates inside every guide
Influencer marketing, local in every market
Hover a country to find it on the map, tap to explore verified influencer lists in that market.
