Employee Advocacy

Your team is your most trusted media channel .

Turn your employees into authentic brand ambassadors. A free, owned channel with a post library, one-click sharing, gamified leaderboards, and real-time Earned Media Value.

+9K

Teams already advocating

Across 17 markets and four continents.

This month

  • 1Camille R. 5,200
  • 2Arjun M. 2,450
  • 3Yuna T. 1,890

Earned Media · Sep

$42.8K

+38% MoM

Arjun M.

Sales · Just shared

"Genuinely impressed by what our product team shipped this week..."

312 48 22
By the numbers

Why employee advocacy works

Your team is your most trusted, highest-reach channel. The research is consistent.

10x

Bigger reach. Employee networks dwarf the company follower base.

3x

More trust in a post shared by an employee than by the company.

2x

Higher click-through when an employee shares versus the brand page.

+30%

Engagement lift, driven by just 3% of employees sharing.

45%

Of sales reps who share regularly beat their quota more often.

58%

More likely to attract top talent at socially engaged companies.

Sources: LinkedIn, Edelman Trust Barometer, Hinge Research.

Why now

Traditional marketing is expensive. Employee advocacy is free and trusted.

Three problems every brand hits with paid social, and how a Keepface advocacy program turns each one into an advantage.

01 · Problem

Paid ads lose trust

Ad fatigue and the privacy era have eroded the conversion lift of paid social. People scroll past brand creative.

Keepface way

Employees networks earn it

Posts from real people in your company reach warm, trusted audiences your paid budget never touches.

02 · Problem

Low internal engagement

Most advocacy programs die in week three. There is nothing to win and no one keeping score.

Keepface way

Leaderboards and real rewards

Weekly, monthly, quarterly and yearly leaderboards, badges to unlock, levels to climb, and real prizes you set turn taking part into a shared game.

03 · Problem

No visibility into employee posts

Without tracking, you cannot say which department drove reach, who is consistently active, or what content actually worked.

Keepface way

One dashboard for management

Live reporting across every employee, department and channel. Earned Media Value on each post, comment insights, and a full audit trail you can export.

Bucla completă EA

De la un angajat nou la o acoperire măsurabilă

A library that ships ready-to-share posts Post library

A library that ships ready-to-share posts

Marketing publishes pre-written copy, an image, and a destination URL. Employees grab the one that fits, hit share, done in five seconds.

Employees onboard themselves Self-portal

Employees onboard themselves

Once HRIS sync brings someone in, they log in, hit Connect, and OAuth-link LinkedIn or X. Tokens stay on Keepface, nothing leaks to a spreadsheet.

Behaviour, not vibes Leaderboard

Behaviour, not vibes

Configurable score weights, append-only event log, monthly snapshots that auto-close on cron. Prizes disburse from your wallet on the 1st of next month.

How it works

Three steps. No complexity.

From invite link to first share in under a week, and from first share to the leaderboard within the month.

01

Employees join in a minute

Each teammate gets their own invite link, signs up in under a minute, and connects LinkedIn, X, Facebook, Instagram, TikTok or YouTube.

  • Personalised invite link
  • Social accounts linked once
  • Profile lives in the employee panel
02

Marketing shares the posts

Publish ready-to-share posts to the library, or register a live post by link. Scope them to any team and let the notifications reach people by email, WhatsApp and Telegram.

  • Per-group campaign targeting
  • Email + WhatsApp + Telegram alerts
  • Full content brief attached
03

The team shares and earns

Employees share in one click, or like and comment to lift the original post. Points, badges and levels update live, and top advocates win the prizes you set.

  • Submit a share link as the report
  • EMV calculated automatically
  • Top advocates earn the leaderboard prize
Notifications via Email WhatsApp Telegram
Two panels, one platform

Built for the people doing the work and the people running the program.

For the team

Employee panel

A simple, mobile-first view of every active campaign. Employees see what is open to them, what is due, and what they have earned this month.

  • See active campaign tasks
  • Accept or decline tasks
  • Read the full content brief
  • Upload share links as proof
  • Track personal points + rewards

For the program lead

Management panel

A live program command center. Group employees, scope campaigns, and read consolidated analytics across departments, regions, and channels.

  • View every employee with live analytics
  • Group employees into named lists
  • Launch different campaigns per group
  • Real-time consolidated reporting
  • Reward top advocates + run gamification
What you gain

Six reasons leadership says yes on the first demo.

Private Label

Every screen, email, and notification is branded as your company. Employees never see the Keepface logo unless you want them to.

Full Control

Orchestrate hundreds of employees from one dashboard. Groups, permissions, campaigns, payouts all in one place.

Built-in Gamification

Levels to climb, badges to unlock, leaderboards and real prizes keep people sharing long after the launch buzz fades.

Scales With You

Start with one department, prove the lift, then roll out company-wide. The platform behaves the same at 20 or 20,000 employees.

Better Brand Knowledge

Employees engage with your products and messaging on a weekly cadence. Your brand voice spreads inside-out.

Audience Answers

Customer questions land in front of the people who can actually answer them. Sales, support, and product show up where the audience already is.

Your data stays yours.

No external access, no employee data sold, no surprise integrations. Your program data lives in your tenant only.

Dashboard preview

Real-time view of every advocate, every post, every dollar earned.

Management dashboard

Active advocates · This month

LIVE
Employee Team Posts Engagement EMV
CR Camille R.
Marketing 18 5,200 $2,800
AM Arjun M.
Sales 12 2,450 $1,200
YT Yuna T.
Support 8 980 $450
DF Diego F.
Engineering 6 720 $310
Showing 4 of 184 advocates Total EMV:$42,840

Leaderboard · September

  1. 🏆

    Camille R.

    Marketing · 5,200 engagement

    #1
  2. 🥈

    Arjun M.

    Sales · 2,450 engagement

    #2
  3. 🥉

    Yuna T.

    Support · 1,890 engagement

    #3
Rewards auto-paid on the 1st of next month
Iubit de HR + marketing

Echipe reale, cifre reale

"We had a Slack channel and a spreadsheet. Now we have a post library, a leaderboard, and an actual reach number on the EMV column."

Camille Rouse

Camille Rouse

VP Marketing · B2B SaaS

"Nightly BambooHR sync means new hires are enrolled before their first standup. By week two they have already filed a post. That used to take a quarter."

Arjun Mehta

Arjun Mehta

Head of People Ops · scaleup

"UTM injection on every share let us prove the channel pays back inside the first month. The leaderboard kept people coming back the second month."

Yuna Tanaka

Yuna Tanaka

Brand Director · enterprise tech

Gamification

Advocacy that feels like a game, not a chore

Levels to climb, badges to collect, real prizes to win. Every share becomes progress your team can see and brag about.

Levels

Ten rungs from Rookie to Icon. Every point of activity moves people up the ladder.

5 Level Advocate
12345678910
RookieIcon

Badges

29 badges across 7 categories. Embossed, collectible and just a little addictive.

SharingCreatingTeam spiritBuzzMasteryStreakMilestones

Real rewards

Put actual prizes on the leaderboard. Winners are announced automatically each period.

🥇 🎧
1st place
AirPods Pro
🥈 🌴
2nd place
A paid day off
🥉 🍽️
3rd place
Dinner for two
Weekly · Monthly · Quarterly · Yearly
Integrations

Six networks. One library.

Most used

LinkedIn

Employees connect once and share to their own feed. Every post is tracked back to real reach and clicks.

  • Connect once, share in a tap
  • Posts go out from the real account
  • Reach and clicks tracked per post
All in one

X, Facebook, Instagram, TikTok, YouTube

The same library, leaderboard and rewards work across every network your team is already on.

  • One library, every network
  • Like and comment to boost a post
  • Video views counted where available
HR-grade

HRIS sync

BambooHR, Personio and Workday keep your roster current. New joiners are added and leavers removed on their own.

  • Automatic daily sync
  • Onboarding and offboarding handled
  • Departments and titles included
Pricing

Pick the plan your program is ready for

Start free, grow when it works. Every paid plan comes with a free trial, and you can switch or cancel any time.

Free

Try it with one team

$0 forever
Start free
  • 3 active posts
  • 5 employee seats
  • Post library + review
  • Leaderboard
  • Analytics
  • Departments

Starter

For a program finding its feet

$78 /mo
$55 /mo
$655 billed yearly
Start free trial
  • 15 active posts
  • 25 employee seats
  • Add-by-link boost
  • Gamification + prizes
  • All 6 networks
Most popular

Growth

Scale it across the company

$480 /mo
$336 /mo
$4,032 billed yearly
Start free trial
  • 60 active posts
  • 200 employee seats
  • EEMV + comment analytics
  • AI caption + scheduling
  • Audit log + CSV export
  • HRIS sync / SSO

Enterprise

Unlimited, with a success manager

Let’s talk Custom pricing for your size
Talk to sales
  • Unlimited active posts
  • Unlimited seats
  • Everything in Growth
  • Dedicated CSM
  • Custom onboarding + SLA

Active posts are the posts your team is actively sharing and that we refresh with fresh reach every night. Archive one any time to free a slot.

FAQ

Întrebări frecvente

Au nevoie angajații de un administrator pentru a-i înscrie?

Nu. Odată ce sincronizarea HRIS îi preia, angajații se conectează la /user/connections cu adresa de e-mail de serviciu și își asociază propriul LinkedIn sau X. Administratorii nu gestionează niciodată datele de autentificare.

Ce sisteme HR susțineți?

BambooHR (subdomain + API key), Personio (OAuth) și Workday (URL per chiriaș + basic-auth). Importul manual CSV este disponibil și pentru orice alt HRIS.

Cum preveniți manipularea distribuirilor false?

Distribuirile sunt înregistrate de apelul API autentificat prin OAuth; nu există nicio linie de auto-raportare. Limitele de viteză reutilizează motorul de afiliere, iar URL-urile postărilor distribuite sunt limitate ca rată per rețea.

Datele angajaților sunt clasificate ca PII?

Da. Înregistrările angajaților conțin data_classification=pii și se află în spatele aceleiași granițe de rol ca și înregistrările clienților. Politica de retenție șterge automat angajații care au plecat din companie după fereastra configurată.

Cât costă?

Advocacy-ul angajaților este inclus în planul dvs., fără taxă per angajat, fără taxă per distribuire și fără costuri suplimentare pentru sincronizarea HRIS. Plătiți doar pentru recompensele pe care le acordați efectiv.

Stop renting attention.
Own the channel your team already has.

Launch a free pilot with one department in under 48 hours. See the first leaderboard within a month.

No card required. Pilot includes up to 25 employees and one campaign.