Employee Advocacy · Transformați echipa în motorul de acoperire al dvs., Keepface

Why now

Traditional marketing is expensive.
Employee advocacy is free and trusted.

Three problems every brand hits with paid social — and how a Keepface advocacy program flips each one into a tailwind.

01 · Problem

Paid ads lose trust

Ad fatigue and the privacy era have eroded the conversion lift of paid social. People scroll past brand creative.

Keepface way

Employees networks earn it

Posts from real people in your company reach warm, trusted audiences your paid budget never touches.

02 · Problem

Low internal engagement

Most advocacy programs die in week three. There is nothing to win and no one keeping score.

Keepface way

Monthly leaderboards

Gamified contests, seasonal rewards, and a public leaderboard turn participation into a shared sport.

03 · Problem

No visibility into employee posts

Without tracking, you cannot say which department drove reach, who is consistently active, or what content actually worked.

Keepface way

One dashboard for management

Live reporting across every employee, every group, every channel. Earned Media Value attached to each post.

Bucla completă EA

De la un angajat nou la o acoperire măsurabilă

Post library

A library that ships ready-to-share posts

Marketing publishes pre-written copy, an image, and a destination URL. Employees grab the one that fits, hit share, done in five seconds.

Self-portal

Employees onboard themselves

Once HRIS sync brings someone in, they log in, hit Connect, and OAuth-link LinkedIn or X. Tokens stay on Keepface, nothing leaks to a spreadsheet.

Leaderboard

Behaviour, not vibes

Configurable score weights, append-only event log, monthly snapshots that auto-close on cron. Prizes disburse from your wallet on the 1st of next month.

How it works

Three steps. No complexity.

From invite link to first share in under a week — and from first share to leaderboard within the month.

Employees register

Each teammate gets a unique invite link, signs up in under a minute, and connects their LinkedIn, Instagram, and TikTok accounts.

Personalised invite link
Social accounts linked once
Profile lives in the employee panel

Campaigns are announced

Management creates campaigns scoped to any group: Marketing, Sales, Engineering, regional teams. Notifications fan out via email, WhatsApp, and Telegram.

Per-group campaign targeting
Email + WhatsApp + Telegram alerts
Full content brief attached

Share and get rewarded

Employees accept the task, post on their channels, submit the share link as proof. Top performers earn rewards based on Earned Media Value the post actually generated.

Submit a share link as the report
EMV calculated automatically
Top advocates earn the leaderboard prize

Notifications via Email WhatsApp Telegram

Two panels, one platform

Built for the people doing the work and the people running the program.

For the team

Employee panel

A simple, mobile-first view of every active campaign. Employees see what is open to them, what is due, and what they have earned this month.

See active campaign tasks
Accept or decline tasks
Read the full content brief
Upload share links as proof
Track personal points + rewards

For the program lead

Management panel

A live program command center. Group employees, scope campaigns, and read consolidated analytics across departments, regions, and channels.

View every employee with live analytics
Group employees into named lists
Launch different campaigns per group
Real-time consolidated reporting
Reward top advocates + run gamification

What you gain

Six reasons leadership says yes on the first demo.

Private Label

Every screen, email, and notification is branded as your company. Employees never see the Keepface logo unless you want them to.

Full Control

Orchestrate hundreds of employees from one dashboard. Groups, permissions, campaigns, payouts all in one place.

Built-in Gamification

Leaderboards, contests, and seasonal rewards keep participation high after the launch hype fades.

Scales With You

Start with one department, prove the lift, then roll out company-wide. The platform behaves the same at 20 or 20,000 employees.

Better Brand Knowledge

Employees engage with your products and messaging on a weekly cadence. Your brand voice spreads inside-out.

Audience Answers

Customer questions land in front of the people who can actually answer them. Sales, support, and product show up where the audience already is.

Your data stays yours.

No external access, no employee data sold, no surprise integrations. Your program data lives in your tenant only.

Dashboard preview

Real-time view of every advocate, every post, every dollar earned.

Management dashboard

Active advocates · This month

LIVE

Employee	Team	Posts	Engagement	EMV
CR Camille R.	Marketing	18	5,200	$2,800
AM Arjun M.	Sales	12	2,450	$1,200
YT Yuna T.	Support	8	980	$450
DF Diego F.	Engineering	6	720	$310

Showing 4 of 184 advocates Total EMV: $42,840

Leaderboard · September

🏆

Camille R.

Marketing · 5,200 engagement

#1
🥈

Arjun M.

Sales · 2,450 engagement

#2
🥉

Yuna T.

Support · 1,890 engagement

#3

Rewards auto-paid on the 1st of next month

Iubit de HR + marketing

Echipe reale, cifre reale

"We had a Slack channel and a spreadsheet. Now we have a post library, a leaderboard, and an actual reach number on the EMV column."

Camille Rouse

VP Marketing · B2B SaaS

"Nightly BambooHR sync means new hires are enrolled before their first standup. By week two they have already filed a post. That used to take a quarter."

Arjun Mehta

Head of People Ops · scaleup

"UTM injection on every share let us prove the channel pays back inside the first month. The leaderboard kept people coming back the second month."

Yuna Tanaka

Brand Director · enterprise tech

Integrări

Trei rețele. O singură bibliotecă.

Cel mai utilizat

OpenID Connect pentru autentificare + w_member_social pentru postări. Token-ul OAuth al fiecărui angajat se află pe propriul rând. Suprapunere la rotația token-urilor.

Legătură OAuth per angajat
Distribuiți prin /v2/ugcPosts
Suprapunere la rotația token-urilor

Nativ

X (Twitter)

OAuth 2.0 PKCE folosește aceeași bibliotecă și infrastructură de clasament ca LinkedIn. Angajatul alege destinația la momentul partajării.

OAuth 2.0 PKCE
Aceeași bibliotecă, ambele rețele
Partajat cu aplicația HERALD

Nivel HR

Furnizori HRIS

BambooHR (subdomain + API key), Personio (OAuth + paginat), Workday (per-tenant URL + basic-auth). Cron zilnic + sincronizare manuală acum.

Cron de sincronizare zilnică la 02:00
Delta de angajare / plecare
Metadate departament și titlu

FAQ

Întrebări frecvente

Au nevoie angajații de un administrator pentru a-i înscrie?

Nu. Odată ce sincronizarea HRIS îi preia, angajații se conectează la /user/connections cu adresa de e-mail de serviciu și își asociază propriul LinkedIn sau X. Administratorii nu gestionează niciodată datele de autentificare.

Ce sisteme HR susțineți?

BambooHR (subdomain + API key), Personio (OAuth) și Workday (URL per chiriaș + basic-auth). Importul manual CSV este disponibil și pentru orice alt HRIS.

Cum preveniți manipularea distribuirilor false?

Distribuirile sunt înregistrate de apelul API autentificat prin OAuth; nu există nicio linie de auto-raportare. Limitele de viteză reutilizează motorul de afiliere, iar URL-urile postărilor distribuite sunt limitate ca rată per rețea.

Datele angajaților sunt clasificate ca PII?

Da. Înregistrările angajaților conțin data_classification=pii și se află în spatele aceleiași granițe de rol ca și înregistrările clienților. Politica de retenție șterge automat angajații care au plecat din companie după fereastra configurată.

Cât costă?

Advocacy-ul angajaților este inclus în planul dvs., fără taxă per angajat, fără taxă per distribuire și fără costuri suplimentare pentru sincronizarea HRIS. Plătiți doar pentru recompensele pe care le acordați efectiv.