CEE
🇪🇺 Central & Eastern Europe
Romania · Greece
GMV driven $3.99M
Creators activated 802
Sessions 8.24M
Units sold 720K
App installs 16.3K
67% of total program GMV. Romania alone passed $3M in commissionable sales.
Trendyol · Part of Alibaba Group Always-on affiliate · Multi-region
How Trendyol turned
3 regions into $5.9M.
Trendyol, part of Alibaba Group, runs an always-on creator-affiliate program across CEE, the Gulf and Azerbaijan. Discovery, contracts, tracking and payouts all live in one Keepface workspace.
Always-on program
1,562 creators · 9 markets
128K orders · 783K units sold
At a glance
1,562 creators · 9 markets · 4 numbers that tell the story.
GMV driven
$5.9M
Sales on Trendyol that came from a creator link
Creators activated
1,562
Unique handles paid commission across 9 countries
Sessions delivered
14.6M
Storefront visits from inlinks and outlinks
Markets live
9
CEE, MENA and AZE, one team, one workspace
Markets
3 regions · 9 markets
Channels
IG · TT · YT
Reporting
Monthly
Creators
1,562
Languages
7 languages
Status
Active
01 · The challenge
Three regions, four currencies, seven languages, one program to run.
Trendyol is Türkiye's biggest e-commerce marketplace and part of Alibaba Group's international portfolio. The brief was simple to write and miserable to run: build creator-affiliate coverage in three regions in parallel. Azerbaijan first, then Romania and Greece, then six Gulf markets: UAE, Saudi Arabia, Qatar, Oman, Kuwait, Bahrain. Nine countries on the spreadsheet, seven languages on the creative side, four currencies they were willing to pay creators in.
For the first two years it was spreadsheets all the way down. One per country, one per month, one per payout cycle. Discovery happened in DMs. Attribution lived in agency dashboards that didn't talk to each other. Each payout cycle ran late because every region had its own FX rate, its own tax note, its own approval queue.
What the team actually needed was one place for the whole program: one creator database to search across all nine countries, one affiliate engine that issued tracked links, one inbox for the monthly performance Excel each agency dashboard exported, and one payout queue that handled local currency without anyone copy-pasting an IBAN.
02 · Regional performance
Three programs, one workspace.
The numbers below are the lifetime of each regional program. Azerbaijan was the seed market, it proved the playbook before the team rolled it out to Romania and Greece, then into the Gulf as Trendyol's parent group kept opening doors across the region.
MENA
🇦🇪 Gulf & North Africa
UAE · Saudi Arabia · Qatar · Oman · Kuwait · Bahrain
GMV driven $1.28M
Creators activated 536
Sessions 3.09M
Units sold n/a
App installs n/a
Highest fragmentation, 6 country markets, AR + EN bilingual creative, FX hedging on every payout.
AZE
🇦🇿 Azerbaijan
Azerbaijan
GMV driven $623K
Creators activated 216
Sessions 3.24M
Units sold 62.4K
App installs 11.4K
Trendyol AZE was the seed market, proved the playbook before CEE and MENA scaled it.
03 · The full scoreboard
Eight more numbers, every angle of an always-on program.
$5.9M
GMV
128K
Orders shipped
783K
Units sold
20.4K
New buyers acquired
27.7K
App installs driven
7
Languages run
$3.2K
Avg. earn per creator
04 · Country leaderboard
Who actually drove the revenue.
Ranked by attributed GMV across the full program. Sessions are storefront visits on Trendyol's sites that came from an affiliate link a creator owned.
Country
GMV
Creators
Sessions
🇷🇴 Romania
Lead
GMV
$3.03M
Creators
479
Sessions
6.49M
🇷🇴 Romania
Lead
$3.03M
479
6.49M
🇬🇷 Greece
GMV
$965K
Creators
322
Sessions
1.75M
🇬🇷 Greece
$965K
322
1.75M
🇸🇦 Saudi Arabia
GMV
$728K
Creators
137
Sessions
1.78M
🇸🇦 Saudi Arabia
$728K
137
1.78M
🇦🇿 Azerbaijan
GMV
$623K
Creators
216
Sessions
3.24M
🇦🇿 Azerbaijan
$623K
216
3.24M
🇦🇪 United Arab Emirates
GMV
$361K
Creators
333
Sessions
840K
🇦🇪 United Arab Emirates
$361K
333
840K
🇶🇦 Qatar
GMV
$162K
Creators
30
Sessions
286K
🇶🇦 Qatar
$162K
30
286K
🇰🇼 Kuwait
GMV
$17.8K
Creators
19
Sessions
44K
🇰🇼 Kuwait
$17.8K
19
44K
🇧🇭 Bahrain · Oman
GMV
$12.3K
Creators
25
Sessions
135K
🇧🇭 Bahrain · Oman
$12.3K
25
135K
05 · From the campaign feed
The posts that did the selling.
A rotating sample of Reels and TikToks from the live Trendyol campaigns, eight creators every visit, pulled from Romania, Greece and the Gulf. Tap any tile to open the full-quality clip.
06 · How it ran
One workspace running five modules across three regions.
01
Discovery, one country at a time
Influencer CRM · Regional Filters
Romania is not Greece, Greece is not Saudi. The team built each shortlist on its own, filtering Keepface's 20M+ creator DB by country, by language, by the niches that actually shop at Trendyol, so the talent on each program reflected the market, not a global template.
01
Discovery, one country at a time
Influencer CRM · Regional Filters
Romania is not Greece, Greece is not Saudi. The team built each shortlist on its own, filtering Keepface's 20M+ creator DB by country, by language, by the niches that actually shop at Trendyol, so the talent on each program reflected the market, not a global template.
02
One affiliate link, kept alive
Affiliate Engine
Every creator gets a personal Trendyol storefront link tagged with the right region. The link stays live month after month, no campaign-by-campaign re-issuing, no dead links to chase down two years in.
02
One affiliate link, kept alive
Affiliate Engine
Every creator gets a personal Trendyol storefront link tagged with the right region. The link stays live month after month, no campaign-by-campaign re-issuing, no dead links to chase down two years in.
03
Monthly Excel, one reconcile
Affiliate Monthly Import
Trendyol's agency dashboard drops a monthly Excel for each region. Keepface's bulk importer reads it, matches every order back to the right creator, and recalculates payouts in one pass, what used to take a week of cross-checking now lands in an afternoon.
03
Monthly Excel, one reconcile
Affiliate Monthly Import
Trendyol's agency dashboard drops a monthly Excel for each region. Keepface's bulk importer reads it, matches every order back to the right creator, and recalculates payouts in one pass, what used to take a week of cross-checking now lands in an afternoon.
04
Payouts in local currency
Wallet & Payouts
The same payout engine sends RON, EUR, SAR, AED and AZN, converted at whatever FX the agency dashboard locked for that period. Each payout slip carries the right country-specific tax note, no one is copy-pasting an IBAN at month-end.
04
Payouts in local currency
Wallet & Payouts
The same payout engine sends RON, EUR, SAR, AED and AZN, converted at whatever FX the agency dashboard locked for that period. Each payout slip carries the right country-specific tax note, no one is copy-pasting an IBAN at month-end.
05
Reporting that compares regions
Affiliate Analytics
A single dashboard in admin.keepface holds the whole program, region, country, creator, month. The brand team can see what Saudi did vs what Romania did side by side, without exporting a single CSV.
05
Reporting that compares regions
Affiliate Analytics
A single dashboard in admin.keepface holds the whole program, region, country, creator, month. The brand team can see what Saudi did vs what Romania did side by side, without exporting a single CSV.
07 · What the data is telling us
Four things you only see once the program has been running this long.
Romania does most of the lifting
Romania on its own brought in $3.03M, about half of everything the program has ever attributed. 479 active creators, around $6.3K of GMV apiece over the run.
November pays for the year
BFCM season is when the curve goes vertical, November is the top revenue month, every year. November 2025 alone did $521K with 927 creators live in the same window, and nobody had to re-activate them by hand.
Saudi looks nothing like UAE
Saudi Arabia pulls roughly twice the revenue of UAE with less than half the creators, 137 against 333. UAE works on volume from lifestyle accounts; Saudi keeps converting on modest-fashion specialists like @loloa__fashion2.
The tail markets need a different motion
Bahrain, Oman and Kuwait together added up to about $40K across 44 creators. Broad recruitment is wasted there, the data points to a small, hand-picked shortlist instead.
08 · Where it goes next
Three moves the numbers are pointing to for the next twelve months.
Lock in the top 20 creators
The top 20 names across all three regions delivered roughly $2.4M, about 40% of the whole program. They're worth annual deals before someone else makes one first.
Double down on Greece
In 2025 Greece grew faster per-creator-month than any other CEE market. Pushing recruitment harder in Q4 is the lowest-risk growth lever on the board.
Add an install bonus
27.7K app installs already came in as a by-product of the program. A small creator-side bonus on first install would unlock the mobile-first segments in MENA that revenue alone never reaches.
Run yours on Keepface
Multi-region creator programs
without the spreadsheet pile.
Searching 20M+ creators, issuing affiliate links, importing the monthly Excel, paying out in local currency, and reporting across regions, it all lives in the same workspace your team is already in.
Data reviewed 2026-06-20 · Figures sourced from the agency monthly reporting exports for AZE, CEE and MENA programs.
17 markets worldwide
Influencer marketing, local in every market
Hover a country to find it on the map, tap to explore verified influencer lists in that market.
