As many brands are tightening marketing budgets for the coronavirus, influencers also feel the burden of it. But this does not mean influencers getting out of the market. Yet, with the unprecedented increase in the number of social media users, influencers see a 20% to 50% increase in the content views.
The brand and influencer relations are shifting to value creation. The influencer campaigns are becoming subtle and tailored to the quarantine conditions. Especially In times when homemade content is becoming popular.
#1 Go with the flow – Live-streaming
Before starting your influencer marketing campaign always search where your audience spends their time now. As we mentioned before content creators on gaming, fitness, food see the highest hike. And streamline is getting even more popular with the jump in the number of live video content. This is where you should look at to reach your audience.
Let’s consider the following case: as a consulting company, you partner with travel influencers and talk about how to tackle anxiety due to loss of jobs, financial insecurity during the quarantine.
#2 Micro-influencers are great mediums
#3 Turn to TikTok
In many of our blogs, we stressed TikTok as the future of influencer marketing. Now, quarantine is proving it, again.
The global downloads for TikTok accounted for 12% between March 16-22. With one of the fastest-growing social media platforms, TikTok has over 500 million monthly users, 42% of those under the age of 25.
Already many companies started leveraging TikTok including Apple. Plus to being active on Instagram and Twitter, Apple has recently created its official account on TikTok. Though Apple has been hosting ads in TikTok, it is not exactly known for which purposes the brand will use TikTok.
#4 Go for ready influencer packages
If you are under the limited budgets pre-built influencer campaign packages will work well for you. Pre-built packages are simply all negotiated and ready campaigns that will save you time and additional cost. You do not need to spend time on influencer search, agreeing on price or paperwork.
Influencers are agreed to post ready content. In this way, more audiences will be aware of your campaign without extra spendings. Check out ready-to-start influencer campaign packages here to see how it works in detail.
#5 How about LinkedIn influencer marketing?
This is where you get most of your leads. 91% of marketers choose LinkedIn to create professional content. To boost offers effectively, you need to optimize your LinkedIn account, create eye-catching content which all takes time. Industry thought leaders have already built the community you need.
LinkedIn influencers directly talk to your customers and are known for their authentic content. These people are actively sharing their experiences over different types of services during the quarantine. When they mention a product, it directly affects audience purchase decisions.
Start your LinkedIn influencer marketing without further due.
#6 Tackle COVID-19 with Facebook groups
Do not just think about your brand group but also a different range of groups in your industry. Usually, members of these groups are not allowed to directly promote products or share links. Hence, influencers can play as your agent and raise discussions around the features of the products, share their experience, and many more.
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