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Influencer marketing insights, market guides, and creator trends.
Is podcasting a new influencer marketing machine?
With over 700 000 podcasts out there, podcasting seems to be the next generation of influencer industry. Shift to mobile devices has a huge impact on the increasing popularity of podcasting. The time-saving side, it allows people to do their…
6 Metrics to review before collaborating with influencers
The rise of social network platforms gave lead to the creation of new-fashioned influencer marketing. With over 6 billion revenue, influencer marketing is a prominent digital marketing strategy. Although 89% of marketers see influencer marketing ahead of other marketing technics,…
5 Steps to Create an Effective Instagram Campaign for Your Business
When it comes to visual content marketing, Instagram is arguably the best place to showcase creativity and strengthen the brand image. Instagram has over a billion users, out of which more than half are active daily. This translates into tremendous…
The True ROI of Influencer Marketing
Influencer marketing is in the new center of digital marketing. It helps smaller brands to scale bigger by targeting possible buyers rather than spending huge money on TV commercials for large consumers. With the help of influencer marketing, small businesses…
How influencer marketing works in China
Traditional marketing in China is losing its popularity because of the progress of influencer marketing. Although the social media ecosystem is different from the rest of the world, China has a very unique influencer marketing in terms of customized influencer…
The Growing trend: B2B Influencer Marketing
Influencer marketing is an inseparable part of digital marketing. Although the use of influencer marketing for B2B is not very common in practice, it’s growing into a new trend. Partnering with influencers on B2B is a much more complicated process.…
Top 5 Fashion Influencers in the USA you should follow
In an ever-growing and competitive fashion industry of the USA, as an influencer, it is hard to set yourself apart and grow your loyal followers. The following list of Top 5 Fashion Influencers in the USA covers those who…
Top 10 Beauty Influencers in the US that Brands should focus in 2019
Influencer marketing, a new marketing tool all over the world, is also on the agenda of the beauty industry. The beauty industry is one of the fastest adapting sectors to influencer marketing. When you open Instagram’s “discover” tab, there is…
The Rise of the "Kid Influencers": Meet the new generation of Influencers
Social media influencers are getting younger and younger over the years. These “kidfluencers” now have their own accounts even before they are born. Maybe the kids don’t understand social media, but social media definitely gets them. Brands with a target…
How to become a LinkedIn Influencer in 2021?
LinkedIn is a social networking site for the business community to foster connections with former, current and potential colleagues. It’s a great place to exchange business ideas, build relationships with prospects, search for jobs or talents. In 2015, it gave…
What is Earned Media Value? How to measure it?
Earned Media Value (EMV) is a method to measure the value of the work that PR experts and marketers do to promote a particular brand or company. EMV is a monetary worth of any third-party exposure your brand gets that…
Effects of Influencer Marketing: a look at the fashion industry in Turkey
When it comes to Influencer Marketing the fashion industry is winning big. Information about fashion spreads quickly, in other words, the effect of fashion is fast. But to stay up to date, it is important to vary in marketing activity.…