Blog
Influencer marketing insights, market guides, and creator trends.
Does Instagram's new "no likes" model mean the end of the "influencer"?
Recently, Instagram announced hiding “likes” that posts have accumulated to start the test as a way of creating “a less pressurized environment” on the app and to encourage users to focus more on the content than the number of likes.…
Future Trends in the Influencer Marketing Industry
Influencer marketing has earned a lot of interest over the last few years. In the last three years, the number of Google searches for “influencer marketing” has increased by 1500%. This shows that the future of influencer marketing is available…
Who are nano-influencers?
Influencer marketing is steadily replacing traditional advertising that consumers have already lost their faith. Smart marketers and brands choose to work with influencers to persuade the buying decisions of their audience. Depending on the number of followers, we categorize influencers…
How do brands benefit from Celebrity Influencers? - Influencer Marketing Turkey
Social media influencers, leveraged in various fields from tourism organizations to retail companies, event activations to launching technological products, became an important part of the economy both in Turkey and the world. According to the figures given by the Emre…
What is Amazon Influencer Program?
The term “amazon influencer” appeared after The Amazon company run an affiliate program to help people to make money. This affiliate program run by Amazon for two years, allowing social media influencers to get a commission on products that are…
Azercell's Rebranding Campaign achieved success with influencers - Case Study
Azerbaijan`s largest mobile operator, Azercell Telecom LLC was founded in 1996. With a 48 percent share, the company has taken a significant place in Azerbaijan’s mobile market. Azercell’s network covers 80 percent of the country’s territory and 99.8 percent of…
Gaming Influencers and Campaigns in Turkey
It is expected that the global gaming market is going to surpass $180 billion in revenue by 2021 which means a 30.6% increase from $137.9 billion in 2018. In the last few years, gaming has grown more significant on existing…
Influencer Marketing in Medical Tourism
In this ever-changing digital marketing landscape, healthcare companies also need to find innovative ways to reach their audiences. One of the most effective tools is Influencer Marketing. Association of National Advertisers reported that 75% of advertisers opt to use influencer…
Mother Influencers and campaigns in Turkey
The term “mother influencer” has become pretty popular over the last decade. Millennial moms represent 20% of mothers in Turkey and 80% of new mothers. And in our web-focused world, it’s no surprise that 87% of these moms also shop…
6 Alternative Digital Marketing Techniques to Grow Your Business in 2019
The number of people who go online is still increasing steadily. Along with it, the way that people do shopping has also changed. It means that traditional marketing is not as effective as it used to be. Marketing is about…
How does influencer marketing target kids?
For a good few years now, Millennial has been the word on the lips of many marketers but brands may soon have to shift their focus to a younger, more diverse audience that is growing at a rapid pace, Generation…
Why Influencer Marketing is so effective in the sports industry?
Back in 2016, Forbes reported that sports events are on the rise among millennials in the US and globally. Our generation is very attentive to their health. An increasing amount of people support a healthy lifestyle, and for sure an…