Blog
Influencer marketing insights, market guides, and creator trends.
How food brands can nail their influencer marketing campaigns?
Before taking off an influencer marketing campaign, it can be beneficial to know this statistical information – every investment in food influencer marketing generated 12 times its value in earned media. Unlike the owned media which is brand’s social media accounts…
Micro vs. Macro Influencer Marketing: What is the difference?
It has already been proven that influencer marketing is a valuable tool for marketing products or services, with some of the essential outcomes such as increasing awareness, reaching new audiences, improving brand advocacy and sales conversion. In 2019, influencer marketing…
How to run successful influencer marketing campaigns in the summer?
Vacation season is here! It can be a low season for marketers. However, even the low seasons let marketers experiment and try new ideas on influencer marketing campaigns when the majority of contents are usually covered travel tips and guides.…
How to be a social media influencer on Instagram, Facebook, YouTube, TikTok, and others
If you spent a lot of time on social media channels and create some content for your followers, you’ve probably thought of being a social media influencer. Why not? You are already doing it without any compensation. Why not do…
The power of Influencer Marketing for Hotel Industry
In 2019, any industry that does not benefit from influencer marketing is missing out on an excellent opportunity to increase visibility and brand awareness. Influencer marketing is here to stay. As stated by the report of the Association of National…
5 Things you should know before starting a micro-influencer marketing campaign
It’s no longer a secret that companies collaborate with social media influencers as an effective marketing method. We live in a world that 70% of consumers ask social media before deciding to buy something or not. A survey carried in…
5 Reasons why long term collaboration with micro-influencers is beneficial
There are 2.77 billion social media users from all over the world, scrolling their news feed right now. According to Forbes, depending on their engagement, each account with more than a million followers earns $50.000+ for one sponsored post. A…
How Gamers are rolling Influencer Marketing of 2019
Influencer marketing is a professional bond between a brand and an influencer. But who are those gorgeous creatures? Influencers are able to operate independently, creating their own beneficial contents and integrating a company’s advertising specifications into it. Is there a…
Keepface enters global 500 network
Keepface Influencer Marketing Platform has recently gained a strong partner in its seed investment round, raising US$ 150K from 500 Startups – one of the most active seed-stage venture capital firms in the world. Keepface founders aim to close…