01
方案与简报
Brief, budget, audience target — locked before kickoff.
Influencer CRM
阶段 01 · 规划与简报
先把简报定下来，再开始私信。
简报模板、受众定向、交付清单、预算护栏，每个活动都从可复用的框架开始。策略师编辑，财务签字，系统保留唯一真实版本。
- Brief templates by campaign type (launch · always-on · UGC).
- Audience target spec — region, age, ER floor, fake % ceiling.
- Budget guardrails per creator tier, with cap alerts.
- Shareable brief URL for client review pre-kickoff.
活动简报
已锁定春季胶囊系列 · 光耀工坊
4月14日至5月10日 · IG + TikTok
Audience
F · 25–34 · US/UK
ER floor
≥ 3%
Fake ceiling
≤ 8%
Budget
$15K
交付内容 · 每位创作者
- 1 IG Reel + 3 stories
- 1 TikTok video
- #GlowSpring tag + bio link
触达收件箱
Email WhatsApp DM
@sophia.styles Sure — happy to chat. What's the timeline on the brief? 2h
@marcusfit Yes, count me in. Send the contract. 4h 接受
@nia.travels Sent over my rate card. 11h
@chefkadir Need to check my calendar — back by EOW. 1d
14 人中 3 人回复 · 1 人已接受
阶段 02 · 发现与触达
筛选创作者。发出邀约。追踪每一条回复。
2000万+ 创作者库，40 项受众信号直接对接简报的受众要求。个性化触达通过 Email、WhatsApp 和私信从同一个收件箱发出。回复落在简报所在的同一条对话里。
- Filter by 40 audience signals — brand affinity, fake %, ER, growth.
- Lookalike + niche-list discovery for fast shortlisting.
- Email + WhatsApp + DM from one inbox, one history per creator.
- Accept-reply auto-creates a campaign roster row.
阶段 03 · 追踪与分析
内容上线。数据累积。洞察同步到 Slack。
追踪器一小时内收录每一条公开内容。报表自动算出触达、互动率、口碑媒体价值、营销投资回报率。人工智能内容分析为每条内容打出品牌安全、情感倾向和品牌契合度评分，全自动。
- Hourly post-metric refresh, deletion-proof archive.
- Per-creator + per-platform breakdowns out of the box.
- AI brand-safety scoring per post — flag before reach.
- Slack / email digests on a schedule.
春季胶囊系列 · 进行中
每小时刷新Reach
1.84M
ER
4.6%
EMV
$58K
MROI
3.6×
AI 洞察 · @sophia.styles · IG Reel
品牌安全 94 · 情感正面 78% · 2 条评论提到竞品，建议转人工审核。
GA
最终报告
Glow Atelier · 春季胶囊系列
Reach
1.84M
EMV
$58.4K
MROI
3.6×
reports.glowatelier.com/r/spring-2026 · 密码访问
联盟结算
已结算 $5,842 @sophia.styles $2,480
@marcusfit $1,260
@nia.travels $1,180
@lina.beauty $922
阶段 04 · 收尾与结算
给客户的品牌报告，给创作者的佣金，一键完成。
报告自动生成可分享、带品牌色的公开报告，可设密码，可导出 PDF。联盟佣金在退款窗口关闭后结算，内置退款追回、反欺诈和人工审核放款。
- Branded share URL + PDF — Enterprise upgrades to full white-label.
- Refund-windowed auto-settlement with clawback.
- Human-approved payouts — no cash leaves without a person.
- Anti-fraud guards: velocity caps + self-purchase detection.
默认互联
这些产品不只是并排放着。
它们共用同一个工作台、同一个活动对象、同一份创作者名单。数据自动流转，无需 CSV 导入，无需二次登录。
CRM Reporting
你保存的每位创作者都会自动进入活动名单，无需 CSV 导入，不会重复。
Reporting AI Analysis
追踪器收录的帖子会自动评估品牌安全、情感倾向和契合度，无需第二个 API。
CRM Affiliate
接受计划的触达回复会自动生成带追踪的联盟链接，同一账号，同一名单。
常见问题
现在的工作流和之后有什么不同？
Does Keepface run the whole workflow today?
The plan / discover / outreach / track / wrap / pay stages run end-to-end inside Keepface. Contract execution + content approval sit alongside the workflow as integration points (DocuSign for contracts, your existing approval channel) — dedicated in-platform surfaces for those two stages are on the public roadmap.
Can I start with one stage and expand later?
Yes. Each stage is powered by a Keepface product on Free + Pro tiers — you can run discovery only, or reporting only, or affiliate only. The data model is shared so when you turn on a new stage, the existing creators / campaigns / lists are already there.
How is this different from a CRM that bolts on analytics?
In a typical stack each tool owns a slice and you ferry data between them with CSV exports. Here every product writes to the same workspace — discovery, outreach, post tracking, AI scoring, affiliate settlement all share the same campaign object, creator list, and brand workspace.
Where does cross-team handoff happen?
Role-based access scopes who sees what — Strategists own the brief + outreach surfaces, Analysts live in reporting + AI insight cards, Finance owns the affiliate ledger + payouts. Same workspace, different lenses. Audit log captures every action across the team.
Are there gaps I should know about before evaluating?
Two: contracting (no native e-sign — DocuSign / HelloSign integration) and an in-platform content-approval queue (post-by-post sign-off is a roadmap item). Most teams handle both via existing client channels today and the workflow still runs without friction.
