We have said goodbye to Black Friday and Cyber Monday. They are not long gone, yet they opened the way for the upcoming Holiday season. Yes! If we take Christmas and New Year into account December may be the best time for influencer marketing campaigns. Despite the fact Covid-19 pushed us into our homes, still when we scroll through our social media feeds Christmas vibes surround us with its thrilling beauty. Not excited? What about if we say that your Christmas Influencer Campaign is already wrapped up, with a bow on top! In order to make our customers comfortable we’re making it simple for you. We’ll manage everything, so you can focus on having your biggest Christmas ever.
Psst! We have something for you
Holiday season has knocked upon our door. Several brands took this opportunity and have already started to plan ways to leverage their businesses. To attract customers attention with product promotions, discounts, seasonal promotions, deals is just part of the job. As we know it is not that easy to affect the purchasing decisions of others. At least not without an insight on the matter. When you, as a brand, think that you’ve stepped into a hard path influencers walk onto the stage and save the day.
A Social media influencer or influencer marketing terms are far from being buzzwords. Right now almost every brand is aware of the fact that those right influencers are the ones who can reach their target audience, build trust, and drive engagement. Just to make it clear, meeting brands and audiences demands is not an easy process and clearly doesn’t happen overnight. Finding the right influencers to work with for your Christmas campaign can be as hard as giving the perfect present for your loved ones.
Word of Mouth is a Campaign Saver
Wasting your precious time and money on a marketing campaign which is doomed to fail is just sad. Make sure you fully analyze and determine the influencers that are best for this campaign is worth the time and effort. It can be easy to fall back on simply looking at the number of followers an influencer has. But this is a poor way to judge whether someone will be a good fit for your campaign. The right influencer creates original and engaging content. Their authority over the matter and relationship with their audience make it possible for them to affect the purchasing decisions of others.
We all may agree that during holidays, especially Christmas, marketing is mainly driven orally. A huge chunk of consumers trust recommendations from friends and strangers over other marketing channels, so it’s clear the big opportunity this Christmas lies in word of mouth marketing. One of the key points to make your campaign successful is to boost influencers’ holiday contents across channels. Instagram is beyond successful, we agree, but it doesn’t mean that everybody is a fan of it.
Fake Social Activity Trend
In all sincerity, we are obligated to tell you the truth. Without professional help it is almost impossible to find and hire the right influencer. Having way more followers than an actual capacity of an influencer is an ordinary situation now. More specifically fake social activity and fraud make it really hard to run an effective influencer marketing campaign. Yes, almost every influencer is active across so many social networks and yes, they also generate so much content but yet it’s not enough. However the assessment of influencers – their authenticity, audience, effectiveness and engagement, is hardly possible.
Keepface is Here for You
You need professionals who will always provide the entire picture. And here we make our debut for your brand. As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience. With the access of over 350K influencers & content creators, you can find the perfect match for your business. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics.
Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience. After finding the right influencer, your Christmas campaign is good to go. Keepface tracks metrics like reach, engagement and we ensure you that there is nobody who could direct your investments more effectively.
Countdown to Christmas
Let’s say, you are almost ready to launch your Christmas campaign but using the same traditional image posts haven’t worn out yet? How about creating short videos or short films, don’t be timid. Let your imagination run wild, certainly doing something out of the ordinary can help your brand stand out from the ocean of holiday campaign posts and brand promotions.
Engaging your audience on a deeper level is the best way to create a truly unique campaign. If you want to capture your customers attention and get more meaningful engagement with them, you need to start advertising with them, rather than advertise at them. Show your customers that what you are trying to get in this influencer marketing campaign doesn’t base on simple holiday purchases. You are selling them an experience, not just a product.
At last we would like to reveal one more secret. Oh, these magical, ravishing holidays. We wish they never end but as every beautiful thing you are also doom to end. First Christmas then New Year. Yet how about extending your marketing campaign beyond Christmas Day? Many customers expect lower prices beyond the holidays, so they would be delighted to continue their holiday shopping even after the holiday season. So here we all could say, after having the great influencer marketing you can cross one out from your New Year resolutions.
Ready to kick some goals this holiday season?
Get to work!
May your campaigns be merry and bright!
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me. Thanks, quite great article.