Since this empowering day comes along a couple of perplexing questions may cross your minds. Does your brand need to get involved in International Women’s Day celebrations? If the answer is yes, what will make your brand stand out among oceans of other brands and their catchy campaigns?
In this blog we will try to help you not only boost your brand sales but also raise awareness towards women’s empowerment movement. Moreover, if you are short on ideas about what kind of campaign you suppose to have, you may check our “ 5 Ideas for Influencer Marketing Campaign on International Women’s Day” blog and have the down pat about this special day. So, roll up your sleeve and let’s get started.
Girls Can do anything Boys Can do and More
Collaborating with women influencers who can inspire with their personal stories and relate these stories to your brand won’t be missed out by their followers. People love personal stories especially social media users, that is why having more engagement among consumers will be the matter of time and loyalty of women influencers audience will become evident.
In order to connect people from every demographic on International Women’s day you don’t need to be a global brand. Creative range of IWD hashtags and location tags will increase engagement insanely.
In fact unique and eccentric hashtags may be the best way to spread your brand’s message all over the world. While creating these hashtags you also can encourage the influencers you work with to submit their pictures on the IWD site to show your brand’s solidarity and unity. Raise your hand high to show you’re in and that you commit to choose to challenge and call out inequality.
Special Content Strategy for Special Day
Launching a social media campaign with micro and nano influencers will help you out while sharing your products and services with a bigger audience. However you may also use this opportunity to raise social awareness, because it shouldn’t be all about boosting your sales.
Time to Raise Together
We can’t ignore the fact that consumers are likely to choose the brands which weigh in on the modern world’s issues over other brands. If you show your interest in changing the world into an equal and better place for the people from every genders, race and nationality your brand visibility and presence will be superior, inevitably .