Music for Influencer Videos: How to Do it Correctly

One of the most important elements of an effective video is music. Choosing the right music can make your influencer videos more engaging, entertaining, and play an important role in delivering your message to your audience. But you can’t exactly use that Macklemore track or Adele tune for your videos because the budget required to license top artists is beyond what you’ll be able to afford. 

Your best bet when it comes to obtaining music for your influencer videos is royalty free music. They offer several benefits that appeal to content creators. Continue reading to learn more about royalty free music.

What is Royalty Free Music?

Royalty free music is a type of music license that allows you to pay for a song ONCE and use the music as many times without additional payment. This is in contrast to “Rights Protected” music that requires you to make payments for additional usage of the music. 

The one-time payment of royalty free music offers a lot of convenience to many individuals and companies. It also makes royalty free music cheaper. The sound quality of royalty free music is top notch as long as you are using a reputable royalty free music provider.

By using royalty free music, your influencer videos will be free of any legal action in the future. While you do have to pay for royalty free music, it’s better than dealing with legal troubles in the future.

What Happens if You Use Copyrighted Music Without Permission?

If an artist or music label finds out you’ve been using their music without permission, one of the two things below can happen:

1. You receive a cease and desist letter telling you to take down the video and what will happen if you refuse. 
2. You get sued, which is rare for this type of infringement but nevertheless possible. 

If you intend to use copyrighted music without having a license for it on social media, your video might even be taken down during the upload process as big players like Youtube have robust Content ID for copyright protection. Music owners can take the following actions on Youtube videos that infringe their copyright:

• Mute the video.
• Runs ads in the video.  
• Block the video worldwide or in selected countries. 
• Prevent the video owner from monetizing the video. 

This can be problematic and even damage your channel’s revenue to zero if you aren’t careful in the music you choose. By using royalty free music, you won’t have to worry about getting three strikes and having your Youtube channel (and your hard work) deleted.

What Are the Costs of Royalty Free Music?

Royalty free music providers can offer annual or monthly subscriptions or sell individual song licenses. Subscription-based services allow you to use their entire catalog for the duration of your subscription while individual song licenses allow you to use any purchased song for as long as you want. 

Prices vary greatly when it comes to royalty free music. Subscriptions can range from $6 to $60 per month while the price of individual songs can range from $26 to over $50.

Common Uses for Royalty Free Music?

Royalty free music is popularly used for commercial uses such as advertisements, corporate video ads, and film projects. They are also used for influencer videos, school projects, infomercials, artistic performances, and so on. As long as you’ve acquired the rights to use a royalty free track, you can pretty much use it for anything. 

There are consequences to using music illegally. Royalty free music offers an affordable and legal way of including high-quality music in your videos. With the number of royalty-free songs available, the versatile content creator in you will have a blast selecting that perfect track for your videos.