As one of the foremost human tragedies, Coronavirus is affecting the lives of the world population, endangering the health of hundreds of thousands of people, bereaving social freedom. It has also dramatic effects on the businesses in public and private sectors. It is difficult to define the true financial cost of the virus on the economy as the outbreak spreads day-by-day to new regions. 

Beginning in China and following in the world, leading technology, apparel, automobile companies have been compelled to shut down their factories, close sales stores, and lay off employees. The downturn put pressure on logistics, supply chain management, and shipment services. 

Businesses are canceled 

Lockdown due to the Coronavirus negatively affects the B2B market too. Major tech conferences, sports, art events are canceled causing billions of losses to the whole world economy. According to the US B2B marketers, in-person communication and tradeshows are the most effective channels for driving conversion and lead generation. Expected cost of cancellation of the biggest tech conferences is $1B loss. 

What does this mean for marketers?

It is vital to keep relations with customers in the first wave of the crises. Discounts, special offers are a good way to engage with current customers. 

However, not to exploit the fear people are experiencing, platforms like Google and Facebook are blocking any ad that might be abusing the situation. From the beginning of the outbreak, Facebook started to ban ads for goods like hand sanitizers and face masks. It also prohibited the sharing of misinformation causing panic, or about the cure of the virus.  

Some brands renovate delivering services 

Due to the increased online shopping Amazon focuses on the stocking and delivery of the essential products following the situation. The company prioritizes the delivery of household staples, healthcare supplies, personal care, grocery and baby products. Sales outside these categories are suspended up to 5 April, which can be extended.

Cut down in marketing budgets

According to the Econsultancy and Marketing Week’s survey, product and service launches are delayed to uncertain times. 55% in the UK and 56% in US marketers said that their marketing campaigns are under review or delayed. 

Besides the travel and hospitality, FMCG, restaurants, entertainment industries seriously stumbled in the first quarter and expected to continue in the second quarter, as well. Reduced ad spend on these sectors also cause fall off in the budgets of Google and Facebook. Considering the fact that in 2019, travel ads accounted for 10% of Google’s ads revenue.  Marketers anticipate a 30% to 45% drop in Facebook’s revenue because of hits on travel, consumer packaged goods, retailer and entertainment in the first quarter. 

Social responsibility

It is the best time to build public trust that will always be remembered. Through corporate social responsibility programs, companies take initiatives for the benefit of their employees and society. The different range actions include covering sick leaves of workers, helping the government to fight against the disease, producing face masks or hand sanitizers, giving food support away and etc. The American fashion brand Ralph Lauren donates $10M for the relief of the virus. The donation will go to the WHO fund, the corporation’s employees and cancer institutions. 

Several brands run different social campaigns to invite people to stay at home. The global franchise chane McDonald’s separated its golden arch M to support self isolation. The change in the logo is only made in the social platforms. Nike, which closed all stores in Western Europe, Canada, Australia, New Zealand, and the US, launched Play inside, play for the world campaign. To prevent the spread of novel Coronavirus, Starbucks stops the use of reusable cups in its stores. Plus, it offers a 10% discount to customers who bring their reusable cups or ask to use the brand’s cups. 

 

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Now more than ever, we are one team.⠀ #playinside #playfortheworld

A post shared by nike (@nike) on Mar 21, 2020 at 7:00am PDT

Despite its diminishing ad revenues, Facebook offers $100 million grants as cash and ad credits to 30 000 small businesses in 30 countries that it operates. Along with donating 10M masks to the citizens in the US and Europe, Apple launched a website and an iOS app that allow users to screen themselves for the Coronavirus. Another tech giant Google gave $800M mainly in the ad form to support the fight against the virus, including $20M in  Google Cloud for academic institutions and researchers, $200M for NGO and financial institutions, $340M for small and medium enterprises. 

Difficulties create opportunities 

With all complexity and obstacles, the virus challenges all markets to redirect their marketing and sales plans and utilize them to the current conditions. 

Time spent on social media has enormously been rising as more people stay-at-home to minimize the risk of the virus. Now people have “unlimited time” to produce and consume more content than ever. 

According to a report by Izea, 66% of the correspondents predict their social media usage will increase. Internet users believe that YouTube usage will increase by 64% while Facebook will increase 63%, followed by Instagram by 43% and Twitter by 34%. 

Remote working is a new era now

Several business events shifted online such as Google Cloud Next, IBM’s developers conference. The loss of face-to-face communication and the cancellation of social events creates a huge demand for online conferencing platforms such as SLAC, webinars. Slack said there is almost a 40% increase in the numbers of paid customers. Daily active users of Microsoft Teams more than doubled from November to March. It also added new features to the platform for telehemedice. 

The growing need for telehealth and teleconferencing accelerates the implication of 5G technology. 

According to the Appsflyer’s report, there is a 15% increase in organic non-gaming app installs starting from mid-February. The non-gaming app categories mainly include communication, finance, health & fitness, news, a utility which means people turn their social habits to online presence.

Spike in online gaming industry 

Social distancing makes people gather and entertain on online games. Video gaming companies either extend or introduce new promotions. In China, total game downloads in Apple’s app stores made a 27.5% increase that is a 12.1% rise in revenue. According to Douyu’s streaming index, games like “Honor of Kings”, “League of Legends” and “Playerunknown’s Battleground” now are twice as popular compared to 2019. “Honor of Kings” reached 63 million views during the New Year holiday.

In the US there is 75% upswing in the number of online game players. The largely damaged Italy sees a 70% increase in internet traffic which is mainly contributed by the gaming industry like “Fortnite”, “Call of Duty: Warzone”. Steam reached 22.5 million all-time user peaks during last week.

What is happening to influencer marketing in the meantime? 

It is important to engage with the audience during this hard time. Social distancing is largely overwhelming fashion, lifestyle, travel influencers whose content is mainly based on outside activities. 

Due to economic stagnation and slacking consumer behavior in different fields, lots of clothing, entertainment brands are constrained to withdraw or delay their partnerships. But, this will not cause the influencer marketing to go away.

We all know it is not the right time to pose in the perfect looking outfits at social events, holiday travels. At the same time, we see an increased number of social media usage, and engagements rise up. It is an opportunity to create useful and educational content and rebuild trust with the followers. As authorities who influence our lives, they can call people to understand the situation and follow the guidelines, spread positivity, advise on activities to effectively spend our time at home.

The different types of content such as streaming daily vlogs to show how they use their time well in these hard times, adding movie and book recommendations, distant learning programs, and home recipes. It will also help to reform the market in a more authentic and communication-based nature. 

Gaming, fitness, yoga and wellbeing influencers are the most followed categories in the stay-at-home period. Psychology experts are the next category people feel the need in self-isolation period. Changing living habits, fear of health issues, and financial uncertainty in many traditional works make people seek to keep physical and mental balance in a sedentary lifestyle.

Challenges with uncertainty 

It is early to voice the precise amount of economic loss. Continued uncertainty hinders to define needed actions to be taken. Drop-in the main spheres of the economy makes brands alter their marketing, sales strategies, and set new budgets. 

Although negative consequences of the Coronavirus virus is expected to continue in the upcoming months, a positive lesson that we learned in these days is global lockdown opened a new and ongoing stay-at-home economy. The vast majority of businesses more or less can perform the same results as in the in-person working. Now it is possible to serve food, grocery, health care kits to millions of people at the same time. Purchasing habits of people will not be the same as the pre-break period. 

An essential step in any influencer marketing campaign is appropriate and effective outreach. Influencer outreach is essential in running a successful campaign, so avoid the following common mistakes:

1. Reaching out through the wrong platform

It is important to reach out to potential influencer partners on the right channel – the best contact method is often simply through email. Though social media is the popular choice for other types of communication, email is more demanding of response and makes the conversation easier to track and reference later. Social media can be cluttered for this kind of business conversation, but useful for sending a message pre-pitch to ask how best to get in touch about your idea. It is also always safe to go through the business account, not personal accounts.

2. Not having clear campaign objectives

Establishing your campaign objectives is essential in building the foundation for the rest of the project. Depending on what you hope to gain specifically from this campaign, you will need to use the appropriate channel (i.e. social media platform) and at the same time the right influencer.

A social media influencer will have their own personal strengths, which you will need to be aware of and select them according to whether these things will help you in reaching your campaign goals. Communicate these goals with your influencers so everyone is on the same page and the campaign will be more successful.

3. Picking the wrong influencer

Having a clear list of criteria for finding the perfect influencer to head your campaign is vital, as well as knowing how these requirements are prioritized.

It is important to remember that an influencer’s number of followers isn’t everything – audience engagement is another influential factor to consider. Small, niche followings can be just as valuable as larger, mainstream audiences, even more so, if chosen and applied effectively. Daniel Hardison, a business writer at Ukwritings and Academized, says: “These things contribute to creating a presence that will drive sales and promote brand visibility.”

Thorough research and clear goals are both crucial in this stage of the process – you need to ensure your values align and that you have the same or at least overlapping audiences.

4. Writing a generic, long-winded, or just bad pitch

When it comes to writing your pitch, use personal details and specific connections between the brand and the influencer to make it more effective. Never use the same template for multiple pitches, or, even worse, send the same pitch as a mass email.

Also, remember that the pitch is just that – it isn’t your entire plan and doesn’t need to include every detail about your business, it is simply the hook. Be concise and try to get to the point quickly. Communicate the vital information clearly, the basics, and include the next step you would like to take.

Wayne Smith, a communication manager at Boomessays and Bigassignments, says: “Framing is everything: you want to pitch an offer to them, like you are doing something for them, rather than asking them to do something for you. Your pitch needs to sound like a unique opportunity that will benefit them as well as you.”

5. Taking things too personally

When it comes to getting turned down, it is important not to take things personally. The influencer could have any number of reasons for declining your offer, most of which have nothing to do with you, your brand, or even your campaign pitch. If their response is lacking in details or reasons, it may be reasonable to enquire as to why they chose to decline and whether they are giving you a hard no or just a ‘not right now’. Of course, this shouldn’t ever come across as a bitter plea, begging to know why they rejected you – instead, make sure you frame this line of questioning as constructive advice to help you with future pitches.

Finding the right influencer for your marketing campaign can make all the difference when it comes to building your brand image and audience and increasing sales. So, it is extremely important to ensure your outreach is perfect!

Although influencer marketing is a relatively young industry, 89% of marketers find it more profitable. Plus to its benefits, influencer marketing has challenges, as well. Lack of regulation in influencer marketing creates new challenges for marketers and brands who seek to use it on their marketing strategies. 

What are the challenges in influencer marketing?

According to the study conducted by Mediakix, one of the biggest challenges of the marketing industry is spotting fake followers and inauthentic engagement. This is followed by social algorithm changes that make content less visible and building an always-on strategy instead of one-off campaigns. Let’s look through those main challenges of the influencer marketing industry and what brands can do about them.

Fake influencer activities

The number one thread in influencer marketing is the growing number of inauthentic influencers with fake followers that increase brands’ concerns about finding the right influencers to work with. Fake bot followers are made to inflate follower numbers and engagement. The aim here is to deceive brands and followers as a trusty channel. Pretty much all social platforms are victims of these fake followers. 

Unfortunately, influencer fraud costs millions of dollars to brands. According to the 2018 report by Points North Group, of the $744 million that brands spent on influencer marketing, $102 million was wasted on fake followers, including Unilever’s brand Dove. Yet no brand was as seriously affected as Raw Sugar Living. The same report showed that 46% of the brand’s influencer marketing budget was eaten into bots and paid followers.

Fake followers are not only a challenge in the influencer marketing industry, but many marketing agencies also suffer from the same fraudulent activities with their digital ads such as fake impressions. 

Luckily, as we already mentioned in our previous blog, there are several methods to spot fake followers like checking influencer growth rate, reading post comments, communication between influencer and followers, and using influencer analytics tools to analyze influencers’ profiles.

Rising influencer marketing costs

The next challenge ahead of brands is the rising cost of influencers. As the demand and industry grow it gets more complicated, more efforts and tools are required to leverage.

How much does the influencer marketing cost? It is a partnership fee that you pay, comprising the type of the content, the influencers’ creativity, campaign duration, influencer engagement, or agency fee. Rising influencer cost is also associated with the bot followers which are used for pretending big influencer profiles in brands’ minds. But does paying more to influencers raise your ROI? Brands need to effectively measure relevant metrics and ROI. 

What to do?

Seemingly low-cost marketing channel in influencer marketing is micro-influencers. Individuals with a small but very active number of followers have more engagement rates and trusty profiles. Micro-influencers are approachable, credible, and generate more engagement rate, 22.2 times higher conversions than the other influencer types.

Changing algorithms

Algorithm is pretty much how the social media platforms operate. First of all, changing algorithms might change engagement rates and your posts’ visibility. From the positive side platforms change algorithms for supporting quality content, and users who post authentically and frequently.

Facebook’s new algorithm for example, amplifies personal accounts’ posts rather than business accounts. So, it allows brands to leverage influencer marketing easily on Facebook or think of Instagram’s no like change. The new model helps brands not to be deceived by bot likes, to work with authentic influencers, and to support paid posts on Instagram. 

Brands have to set their marketing plans based on the existing algorithms. As these algorithms change regularly, brands should adopt new marketing strategies and optimize them according to the changes. These changes put influencers forward who are authentic and have higher engagements, so that brands can easily work with credible influencers. 

In-house team, agency or influencer marketing platform? 

The following challenge to overcome is deciding on in-house team or agency to run influencer campaigns. Considering third party costs on one side, and time spent on influencer search and campaign management on the other side. 

After working on influencer market brands move their influencer marketing management to the internal team. Getting accustomed to the market aspect motivates brands to work solely instead of partnering with influencer marketing agencies or platforms. Despite specialized agencies, database tools, the high budget, and needed experience, marketers committed to run influencer campaigns with an in-house team. 

Influencer marketing agencies work on the campaigns from the influencer finding to the campaign management. They built reputation and trust in brands and influencers’ eyes have expertise. By maintaining relations with influencers and brands, agencies get to know the market well. 

Influencer marketing platforms give brands influencer accounts with relevant metrics and post statistics. On influencer marketing platforms, companies can easily register their brands, filter influencers by different categories, create campaigns and get reports at the end. Along with influencer marketing software, employee advocacy, and influencer analytics tools, Keepface offers influencer lists on different niches. AI-powered products have influencer profiles, performance data, audience analytics, and different other features.

Following trends

As long as brands expand their influencer marketing they should go along with changing trends and reshape their strategies. Here includes responding to on-going trends in a creative way, the emergence of new influencers, allowing UGC, building long-term relations with influencers.

Employee advocacy

While influencers act as trusted agents on behalf of your brand, your employees are even more credible party to promote your brand. Employee advocacy is a smart way of promoting your brand without spending extra money and time. The practical knowledge of these people helps to increase trust and deliver your message even more clearly. The issue with employee advocacy is empowering low-reach people to spread your brand awareness. But if effectively run, employee advocacy can turn followers into real customers. 

Keepface’s Employee Advocacy Tool is designed to amplify your social voice. The tool will help to enhance internal and external communication, keep control over brand voice on social media and report on which platform you perform best. All you need is to set up an employee advocacy campaign and manage it in a single place.

Enhancing content marketing

Content marketing is a modest way of presenting your brand on social media. The important part of building trust is expressing who you are with the help of quality content. However, creating quality content is the rising challenge of content marketing alone. Consistently writing content can lead to neglect quality. Highly experienced brands, pages with a relatively large number of publications sometimes can fail to deliver their messages, cause misunderstanding or just not get enough attention after all. 

What about combining content marketing with influencer marketing? 

Instead of writing long content to publicize your brand, prepare short texts that are plausible for the influencers you picked up. You cannot expect a high reputation from influencers without quality content. 

Simply, you can create content for giveaway campaigns, video, podcast or social media takeovers, branded posts and ask influencers to optimize it in their style or provide influencers with all the text to prevent extra efforts and misleading by influencers.

Increasing video content 

In a world where mobile phones are used as cameras, video content sharing became even more popular. As videos are eye-catching and they generate more engagement. Not surprisingly, algorithms in social platforms also support video content. According to the report, 72% of customers prefer to learn about products and services from videos. Preparing video content requires more time, efforts and in-depth information to share. 

Editing is an important part of video sharing. A clear, polished video is more likely to attract more viewers and brands. We have seen lots of influencers quit YouTube due to the long hours needed for making and editing videos. Also, for brands sponsoring video content is pricier in comparison to photo or story posts. 

Approaching video content as a challenge ahead, brands can sponsor video tutorials or invite influencers for product promotion videos. Preparing video content allows influencers to signify their creativity, share emotions and spur their audience for communicating.

Competition in existing social media platforms

Saturation of the influencer market leads marketers to look for new places. As the number of influencers increases, content becomes repetitive in existing platforms. Moving to new channels is challenging for marketers, in terms of brand compatibility with app features, finding the relevant influencers, getting accustomed to the app usage. The good thing is social platforms support easy communication, creativity, and attract the young generation.  

The increased number of users drives the marketability of platforms. Take the example of TikTok, from clothing to the gaming industry, global brands either enter solely or collaborate with influencers.

Another new channel to leverage influencer marketing is podcast. Authentic influencers with a dedicated audience allow running a cost-effective influencer marketing strategy. The rising popularity of the podcasts opens new doors for brands who are strong-minded on influencer marketing. 

Eventually, all these challenges are connected like a chain. Marketers need to clearly define the goals of influencer marketing strategies and apply them to overcome these.challenges. 

According to the study, 65% of brands plan to increase their budget on influencer marketing in 2020. As more brands start to use influencer marketing, the need for a data-driven approach is increasing. The aim of data-driven influencer marketing strategy is to measure the performance of influencers and how the campaign is going. Thus, data is driven by influencer profiles and used to grow the effectiveness of your investment and estimate the ROI later. In simple words, data-driven influencer marketing is estimating ROI based on the relevant statistics and data taken from the influencer discovery until the end of the project.

Data-driven marketing is for covering all the insecurities brands see and in turn, offer better solutions. Data-driven influencer marketing takes several steps such as influencers discovery, building relations, campaign management, and reporting. Before partnering with influencers, it is important to scan influencers’ profiles, analyze their demographics and branded posts.

Define your goals

All strategies start with defining your goals. Do you want to drive awareness or brand loyalty via influencer marketing? 

Identify what you want to achieve with this campaign and how you plan to manage it. Depending on your goals you decide on platforms, influencers, and content. If your goal is to increase brand awareness, you do not focus on the sales part but the brand mentions, product reviews. But if you want to generate more sales paying influencers is not enough, you need to give coupon codes, special discounts for influencers’ followers. 

Find influencers

After deciding on your goals, the next step is finding influencers. As the number of influencers increasing day by day this phase will take your time. You need the ones who are already in your target audience and have that audience. Successful influencers in your niche have more fame and more sponsored partnerships. At the beginning of influencer marketing, macro-influencers referred to as the best channel for high ROI while now micro-influencers with less than 50K generate more engagement rate and ROI.

Fake influencer activity is another reason to leverage data for advanced influencer search. To deceive a large audience and high engagements influencers do not avoid buying bot followers and likes. This is why finding the right influencers takes beyond demographics, industry, and quality content of influencers. Marketers suggest working with the market experts, agencies and audience analytics tools like Keepface to reduce the time spent and money. 

Decide on the right platform 

Well investigated research allows picking the right platform in terms of content, project goals, region, and etc. Instagram is the number one platform for the number of sponsored posts and the most impactful channel among social media platforms. Keeping in mind that ⅔ of marketers will spend on Instagram for influencer marketing, it can direct brands to optimize their projects for Instagram. However, the saturation of existing markets helps brands to appear in the new platforms with new ideas. TikTok is the second most downloaded non-gaming app in 2019 after Facebook.

Drive data for the on-going projects

Now that you found the right influencers and released the campaign on the right platform, your goal is to reach the target customers at the highest possible rate. To optimize your marketing campaign, you can divide the project into parts and periodically evaluate the relevant metrics. AIDA – sales funnel model is a great way to measure performance. AIDA is an acronym that stands for Awareness, Interest, Desire, and Action. In essence, the AIDA model proposes that in order to move the consumer through a series of important steps from brand awareness through to action marketing messages need to accomplish a number of tasks. Let’s see what are these tasks and how they can be applied for influencer campaigns.

Awareness

The awareness part is about introducing the product, grabbing your customers’ attention. The simple way to evaluate the project in this round is to check the campaign post, read comments, consider negative and positive views, and analyze how influencers are interacting with followers. This is the only time you can impact the campaign results, expand the reach.

Look at different metrics, like Engagement, Cost per Engagement, Cost per Impression. As the aim of data-driven influencer marketing is to create engagement, focus on authentic posts to reach maximum potential. Higher engagement lowers the cost per engagement. The low cost per engagement implies your every dollar spent smartly. Higher engagement also generates higher impression which in turn, means low Cost per Impression. 

Interest

In the Interest funnel, to keep track of the project add links to the posts to direct customers to your landing page or website and give URLs to influencers to know the best performers. Look at Click-Through Rate. again, higher the CTR means you are working with the right influencers. Following CTR, estimate cost per clicks.

Desire

Now that you the average number of people are eager to buy, increase the visibility of your product, and provide more information. Successful management of this part will lead to getting more customers to find your product a good fit for their desire or to see the solution for a specific problem they are experiencing.

Action

Following all the steps,  check the conversion rate to see which proportion of the visitors made a purchase from the campaign. A higher rate of conversion shows your influencer worked well to direct your potential customers to real buyers. Further, estimate cost per acquisition to see how much each customer action costs. In the end, all these metrics are considered to evaluate ROI. 

Keepface solution 

Because of the time and volume of data marketers recommend third party help. Marketing agencies and influencer marketing platforms know the touchpoints of the market and have the required expertise. Keepface has different tools such as Influencer Analytics, Influencer Marketing Software that provide a full-service influencer database to brands. The tool gives all the metrics and data about influencer and project performance, helps to monitor and optimize all active campaigns, and give reports at the end of all campaigns.

Storytelling is a proven method of transforming information into distinctive knowledge. Storytelling through videos is an even more powerful method to deliver your message, go viral and create social buzz. As more marketers move to video storytelling, the level of competition and the quality of content are rising. The reason why we prefer videos over articles is videos are explanatory and more persuasive to know a product. Video marketing helps to increase user understanding, web traffic, and leads. Including video links to email also increases the CTR rate.

Lock audience to the video

It is demanding to capture your audience’s attention in a competitive environment. Whether you start video marketing to tell your story or it’s part of your regular marketing strategy, your video content should stick people to your brand. How? 

For a compelling video start with an eye-catching beginning. For example, you can start by asking a question to make your audience focus on the central point and look for the answer through the video. Or, provide your real case examples during the interviews or how-to videos.

Optimize videos for the platforms 

After creating content, readjusting your video for the relevant platforms is the next important step. Video concepts include tutorials, product videos, behind-the-scenes, interviews, and many more. Depending on the needs you can focus on different types of video posts, such as stories, live streams, and IG TV.

Create an Instagram account 

Whether you are a fashion brand or a financial institute, Instagram will ease communication with your audience and drive awareness. Instagram story is a nice way to daily interact with your audience. Story content can be introducing your brand, releasing teasers of your new products, highlighting the FAQs, reposting from your customers and employees’ posts.

The following video type is an Instagram feed video that lasts up to 59 seconds. To grab the audience’s attention, you need to make more glassy feed videos. It can be quick tutorials of your products, explaining some key terms, teasers of your YouTube videos, behind-the-scenes,  maybe introducing your employees or sharing your New Year office party. 

Do not forget Live Steaming

The live streaming can be used for Q&As, expert interviews, broadcasting your conferences. It is good to see your engaged audience in real-time. According to Google ad research, longer videos create more emotional ties between people. Long videos allow delivering your message in more in-depth ways. 

Create special videos for IGTV

You can use IGTV for a variety of purposes such as posting interviews with your brand experts covering most requested questions, social ads, create fun content such as showing a day in your office, video tutorial of your products or testing of new products. It is not recommended to create long videos at the beginning. Keep in mind, your IGTV video should differ from your feed videos or stories. 

Videos reflect your company values

Similar to the other platforms, you need to define your goals for YouTube marketing. Besides creating a better understanding of your brand, videos are also to share your values. Good advertising videos always have an emotional touch to viewers.

The global brand Coco-Cola launched an emotional campaign for Christmas called Coco-Cola: The Last Customer. The campaign aimed at gifting people who work at Christmas season overtime at restaurants, shopping malls, markets and do not have enough time to spend the holiday with their families. The last customers were the employees the stores, restaurants and who rewarded with the presents for their hard work. The brand’s commitment was to show their courtesy to their customers and give love in the season of love. 

Design is important 

Once you created content and made a video, the next comes presenting your video to the people. For compelling video let’s look at some of the key steps.

• Pick a title that is relevant to your topic and keep it simple. 
• The quality thumbnail is another required step for a convincing channel.
• Write in the description box about a quick intro or overview of the topic and link your website, social media accounts or email address and relevant hashtags to ease reaching out to you.
• As we already know, SEO is an inseparable part of digital marketing. 
• Use the required tools to boost your videos. 

See your rivals 

Besides, updating your content and channel, always keep your eyes on your competitors’ video marketing practice. Watch their videos, analyze marketing techniques, the messages they are giving and read comments to see what customers expect from them

Can TikTok be your marketing channel?

Once you have set up your channels in old platforms do not be afraid to go to new apps. With over 500 million monthly active users TikTok is one of the most used social platforms. If you are thinking about using TikTok as your next marketing tool just consider your target audience, their demographics, age, and interest. Content that is fun, challenging and sharable will capture your audience’s attention. Brands can create challenges with the relevant hashtags for holding their audience. Either by launch a hashtag or search for the hashtags and generate shareable and funny content. For being professional, place your brand hashtags on the discovery page.

You can also work with TikTok influencers to show your presence on different social channels. As the young generation is a huge part of TikTok users and video gamers, video gaming company EA Sports made the influencer marketing campaign with Brent Rivera. The comedy influencer posted the video of him playing the game Apex Legends. The other video was partnered with Gil Croes where he was playing Plants vs. Zombies and got over 500K likes. Apart from working with big influencers, EA Sports marketing strategy covers influencers from different backgrounds and audience size. The brand collaborated with freestyler Indi Cowie. The footballer was shooting her freestyling in public for FIFA 2020. 

Valentine’s day and International Women Days’ is upon us. This means you as a brand have a great opportunity to shake your customers up, bring in new ones and increase your sales. Slowly pictures of rival brands are going to fill up the feed of consumers who are very active searching for gift ideas. 

So, how do you grab the attention of your current and potential customers, while trying to get the upper hand over your rivals? So, here are 8 ideas for you all of which will provide great efficiency and also effectiveness mixing with your creativity. 

#1 Giveaways

Engagement and traffic of your followers are lower than expected? 

Then on special days, you can come up with something fast and effective to activate your audience. One of the best ways to interact with followers and build a strong community is to conduct giveaways. On holidays this will have a double effect compared to ordinary days. 

This can be the most common social media campaign as it reaches a tremendous amount of people because it is up to the brand to determine the conditions of the contest. They are determined in a way that it reaches as many people as possible. But you should be careful not to push people away with your tough conditions. When giveaways are done right, they can bring impressive results and even make your brand go viral. 

Here is a very great example of giveaway for Valentines’ day by Treedom with more than one prize and also easy conditions. 

 

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A post shared by Anna Masiello (@hero_to_0) on Feb 6, 2020 at 12:05pm PST

Key points you need to focus on:

•  focus on visuals as this is the first step to get the attention of consumers and make them believe in the contest
• indicate your prize and brand‘s logo clearly. 
• define multiple prizes over multiple days for making people more engaged and make them believe they have a high probability of winning.

Giveaways can immediately increase awareness of your brand and can bring new followers. 

#2 Designing gift guides and wishlists 

Special days are very active shopping days as people are occupied with buying presents for their beloved ones. Therefore, they are hustling on social media for ideas of gifts. So, here is your chance to reduce their struggles and suggest great shopping guides or wishlists by putting together your best products. You will promote your products and at the same time get their respect by helping them. If they are not your followers, you can make them your new followers. 

Easiness and effectiveness of the wishlists depend on the holiday. Let’s assume that it is Valentine’s day. If your products are already relevant for Valentine’s day, then it will be very easy for you to decorate the wishlist. The visually pleasing and proper wishlist can even make your sales rocket. If your product is not much relevant for Valentine’s day, you can still use the special day as a way of increasing your brand awareness. You can use other ideas indicated below.

Hutspot created 4 gift guides just before the holiday season to make things easier for its customers and shared the news through Instagram post.

 

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A post shared by Fashion, interior and art (@hutspot) on Dec 6, 2018 at 11:14am PST

#3 Help others by supporting the good cause

One of the best parts of the holidays is giving rather than receiving. During the holiday season, caring for others becomes very vital. You can either partner with a charity or non-profit organization or alone for assisting those people who are not able to buy presents for their beloved ones.

You can either donate your own products or assist financially. Use your social media accounts to spread the message. Be careful not to look like you are bragging about the help you made. Do not forget the message here is really helping the people not promoting. 

#4 Make impressive visuals

If you think that your online community is not active, then sharing user-generated holiday-flavored content on your brand profile would be a great way to activate them. Rewarding their engagement and creativity by sharing the best user-generated content about the holiday to your social profiles will make them encouraged to use your brand’s hashtags. They will appreciate your interest and care in sharing the voices and unique interpretations of them about your brand. 

Starbucks encourages its followers by posting their pictures in which they used seasonal elements and also Starbucks coffee cups. Check this user-created Instagram post of Starbucks on Halloween.

 

View this post on Instagram

 

Pumpkin on our mind. #PumpkinSpiceLatte ? Regram: @meleerah

A post shared by Starbucks Coffee ☕ (@starbucks) on Oct 18, 2019 at 8:27am PDT

#5 Share user-generated content (UGC)

It can be such a powerful tool to increase your brand awareness. During the holiday season,  people are so busy reading text on social media. Instead, they are just looking through posts. Also, people want to share the holiday-related post in their profile. Eye-popping images related to the holiday can be very attractive and exciting. They do not have to contain any promotional case. They can simply celebrate the holidays. People even may send this type of post to their relatives or friends to celebrate their holiday. Can you imagine how it would be for your brand awareness? 

Check this very interesting Instagram post of recreation of romantic movie moment of Lady and the Tramp which Frankie & Benny shared on Valentines’ Day. 

 

View this post on Instagram

 

Happy Valentine’s Day ? Can you name the films that inspired our 4 romantic movie recreations? ?? Comment below! #FrankiesFilms #ValentinesAtFrankies

A post shared by Frankie & Benny’s (@frankienbennys) on Feb 14, 2019 at 12:46am PST

#6 Create engaging videos

Gladsome and uplifting videos cannot get the attention of people more other than the holiday season. Videos are great in terms of showing the resemblance between your brand identity and the values of people. Pay attention not to get over-sentimental or over-promotional which will make the people repel rather than love the video. Be sincere and use simplicity as a key to the heart of consumers. 

eHarmony created this heart-warming video of kids who are sharing their views on love and Valentine’s day. eHarmony is giving an important message in this video which may encourage its followers to buy their cards and send them someone they like.

#7 Special Holiday deals

And of course, the deals are an essential part of the holidays. Offer discounts, promo codes or prepare special holiday-themed bundles for your customers. Promote those deals on your social media accounts with a visually attractive appearance indicating the promotion more clearly. Use large promotions if possible. Otherwise, you can lose the interest of people and hence, waste your effort designing the post. 

Papa Johns offered this special heart-shaped pizza and brownies with a special deal on Valentine’s’ Day and not only targeted the couples but also singles.

 

View this post on Instagram

 

Romeo & Juliet. Tristan & Isolde. Heart-Shaped Pizza & Brownies & You. Celebrate Valentine’s with the perfect couple for $16.

A post shared by Papa John’s (@papajohns) on Feb 11, 2019 at 3:00pm PST

#8 Creative Influencer marketing campaign

Last but not least, a much more effective method than others is turning to influencers on special days to promote your product. People who are searching for gifts often visit their favorite influencers’ profiles to get an idea of the present. 

The easiest way of finding and reaching out to the ideal influencer is by using influencer marketing platforms like Keepface. It’s very handy as it does everything for you. There is a considerable amount of information in the database on each influencer, so you can find the best fitting influencers for your brand. This will have a huge impact on your sales and audience building while helping you to save time and effort for generating more creative ideas. 

Once you found the relevant influencer(s) let them take the lead and create the desired content according to their unique viewpoint and style, give them as much creative freedom as possible to ensure a fun, thoughtful result. Just like in this cute example.

 

View this post on Instagram

 

“‪Better than roses‬” -Doug

A post shared by Doug The Pug (@itsdougthepug) on Feb 14, 2017 at 9:07am PST

After finishing the list, here are some little tips (can be called first steps) in order to make your social media more holiday-flavored along with your campaigns.

• Change your logo temporarily to something holiday-themed by adding festive attributes and make them your profile picture in every social media you have
• Also change your cover image on social media like Facebook, Twitter or others.
• Create new hashtags related to holiday which also contain your brand name and use them in your every post and also make people use them in order to reach to more people

Along with all the ideas and tips above keep on researching more. There are various weird holidays that are unique for every day of the year. People are strongly attracted to different things and they notice the odd immediately. Search for the holidays that are related to your brand. This is a wonderful opportunity to make them yours by using all the ideas and tips above and stand out from rival companies. 

In an era of social media, having knowledge about how to find the right influencers who can help you to introduce your products to your ideal audience is the best way for generating sales. It is very rewarding to put your time in building a bond with high-quality influencers and getting their help in building your community. 

If you can’t keep up with this latest trend in digital marketing, you sure are going to lose some shares in the market against your competitors. Therefore, you should be agile to find the best influencer for your brand before your competitors do. There are multiple tips and tools to find the most relevant influencers. Some of them can be very time consuming and ineffective. So, here are some most useful tips and tools for you which you will need for audience building, increase your social following and getting more shares in the market.

Social media

Be aware that there are already some people who talk about your product or products that are complements or substitutes for your product. Posts or social media mentions about those products can lead you to these people.

Thanks to social media monitoring or listening tools, you can easily find who is a fan of your product or similar products. Mention and Google Alerts can be a great example of these tools, where you can easily track mentions of your brand or product. Once you find those influencers, take your time to get more knowledge about their engagement rate, demographics or reach. If they are suitable in every way, then contact them in the most proper way in order to get their attention.

Hashtags

Hashtags are great because they make the content very obtainable. Almost every social media have hashtags to make the content very achievable for everyone. Also, people, really like to use hashtags in their post which make them even more obtainable. 

You can either search for hashtags that are relevant to your brand or you can search for hashtags like #ad #influencer #sponsored in order to see who is already interested in promoting products. If you are going to search for hashtags that are relevant to your brand, try to be specific, so you can get better results and save your time.

Once you liked someone’s content, do not jump into connecting with them. Review particular metrics that are important to you – check if their audience is ideal for you, assess their engagement level, and see if their other post is also relevant to your brand. When everything is okay, then do not forget to add the influencer to your list in order not to forget about them and keep your bound with them. It is very necessary for turning them into brand advocates.

Advanced search tools

Some social media like Facebook, Twitter, Linkedin have advanced search tools. This is very time-saving as you can dive deeper faster. 

Search for the topic that you are interested in. Once the search results come out, you will have the chance to use filters for people. You will have several filters like location, industry, company, business type and so on. Choose the filter that you need and the search will give you the results that are very close to your need. 

The aim is to reduce the number of results and retain only the most relevant and needed ones. The advanced search tools can give you very specific information and also you can easily contact the influencer through used social media.

Influencer Marketing Platforms

If you want to skip all the steps above, you can use influencer marketing platforms that do everything for you. Keepface Influencer Marketing Platform can be an example of such kind of platforms. It introduces you to its database of influencers with their social media profiles, performance data, audience analysis, and special insights. 

You can get to know the location (country, state, city), demographics (gender, age), score and ranking of each influencer. It also provides you with top-performing posts, estimated impressions, posting frequency and followers growth of the influencer. 

With the Audience analysis tool, you can get valuable information like demographics, languages, ethnicity, interests of audiences. You can also benefit from a special insight that tells you about influencer media value, similar influencers by content and audience, as well as, fake followers. It is a very user-friendly and all-in-one platform. 

You can easily register as a brand, create your own projects, find influencers for these projects from a wide range of influencer database and get the creative help of an in-house project team for briefing the influencers. 

It’s the fastest way of finding the most ideal influencers for your brand 

All the tools above can be very helpful and effective if you use them in the right way. You can try them and choose the most appropriate and effective one for yourself. But do not forget that if you want to add influencer marketing to your strategy then you better learn how to use Influencer Marketing Platforms because they are the most time-saving and cost-effective way. 

Also, bear in mind that these influencers are getting various offers from different companies. Therefore, you should come with the best offer in order to get their attention. Once you find the fitting influencers for your project that would be a huge mistake to lose contact with them when the project ends. The more you build closer relations with them, the more they will be willing to promote your product. 

It is a fact that social media platforms like Whatsapp, Facebook, Twitter, Snapchat, Instagram changed our lifestyle. Exceeding 1 billion users, TikTok has changed into one of the most common social networking apps all around the world. So we do not have to miss mentioning this app. And before getting to know TikTok influencers better, we should get an idea of what is TikTok.

TikTok is a social networking app, users utilize to make short musical creative videos and these videos last up to 60 seconds. It was introduced in 2017 by China-based innovator ByteDance but then it was converted into the combined app because of the reason that ByteDance acquired Musical.ly spending 1 billion and merged these two apps into one app named TikTok in 2018. Despite operating just for one year, it got a lot of recognition and actively used by 500 million people (Datareportal, 2019). Nowadays one of the most-used social apps is TikTok and we do not have to be surprised about the tremendous increase of TikTok users day by day.

We have created a list of top 10 TikTok influencers to follow in 2020.

#1 Flighthouse

20-year old Jacob Pace created a community named Flighthouse featuring entertaining content for YouTube, Instagram, TikTok, and Spotify.

Flighthouse creates short videos about different online trending topics which are discussed by social influencers and also these influencers are playing such kinds of games in where the ones are given trivial, but interesting questions.

If you are rooting for TikTok influencers Charli and Dixie D’Amelio, you can watch the Flighthouse video in which they play “the finish TikTok lyric game”.

@flighthouse“When I fall asleep” ?? #dancecharades w/ daisykeech and addisonre♬ SUGAR – BROCKHAMPTON

#2 Red Bull

If you are into Red Bull products, and, at the same time, extreme sports like snowboarding, you have to watch Red Bull’s TikToks immediately.

The famous motto which we know from commercial videos of Red Bull is “Gives you wings”. I can recommend you groovy gifted snowboarder named Zeb Powell from North Carolina. His moves on snow will give you chills and who knows maybe will encourage you to be the best snowboarder.

#3 BabyAriel

Ariel Rebecca Martin, professionally well-known as Baby Ariel can be an inspirational model for young TikTok creators. She is a winner of the Teen Choice award in the years of 2016 and 2017. Her name was highlighted among the most persuasive and authoritative people’s names by Time and Forbes magazines. If you like her content, we have good news for you. Baby Ariel also has a Youtube channel and in there she releases musical videos for her original songs.

#4 Leticiafgomez

One of the most creative TikTok influencers is Leticia from Brasil. She is not as famous as Baby Ariel, but her content makes us feel very surprised to even more than Baby Ariel. She transforms herself into different great singers like Freddie Mercury, Michael Jackson and so on. Not only the singers but also the other famous figures such as  Albert Einstein and fictional characters like Monalisa are being resuscitated by her makeup.

@leticiafgomesQual é a sua personagem favorita de PLL? ? collab com eujulianamotta jessicacardos natlustosa lariirezende #pll #makeup♬ original sound – leticiafgomes

#5 Jason Coffee

Sometimes you just need to watch cute and fun family moments and get chilled. His 15-years old daughter, Peyton, and 14-years old son, Caleb make Jason’s videos funnier. If Jason’s TikTok videos are not enough for you to know what is happening in his funny family, you can follow his Instagram account as well. The number of his followers is 14.8 million on TikTok and 551k on Instagram.

#6 Salice Rose

Peruvian-American social character Salice Rose’s content is also for getting thrilled. Salice is so passionate about dancing and spends her leisure time dancing and making funny videos. The funny videos she shares put the smile on your face. But if you subscribe to her Youtube channel and watch her videos, you will realize that she is a true inspirational model. She explains to us of her getting through a tough teen life and its affection to her emotional well-being. She is a prosperous businesswoman now. Salice gives you a lesson that if you are in trouble, it is not the end of the world. The only thing that matters is how you react to the difficulties happening in your life.

#7 Our Fire

It is a shared TikTok channel created by the couple, Chris and Sharla. If you want to watch enjoyable TikTok videos with your partner, you have to pick Our Fire without hesitation. Their lifestyle and personality are as colorful as their hair. The interesting fact is that they’ve met with each other via Tinder. This proves the importance of the social networking app that you do not just know new people with new tastes, interests, and cultures, but you can also find your soulmate

#8 Rybkatwinsoffical

Teagan and Sam Rybka are twin acrobats and dancers who took part in Australia’s Got Talent and became semi-finalists. This participation helped them gain success. The twins show their amazing acrobatic movements to the fans who follow them via TikTok.

#9 Cierra Mist

If you love dolphins, I can recommend you this profile. You can even see leaping dolphin sign next to her name on TikTok. She shared the video about the dolphin throwing person to the air without difficulty. It was her first video. Cierra worked with different animals like sea lions, seals, and dolphins. Her passion for dolphins comes from there. The funny and interesting fact about Cierra is that she passionately wants to get Ellen’s attention. Her personal aim is to go live every day to draw her attention.

@cierra_misttHow old are you? ?:5-12 ?:13-17 ?:18+ #fyp #foryou #mermaid #ellenhirecierra #megamouth #ThisIsQuitting #ThatsWhatILike #backatwork #4u #skywalk♬ Sky Walk – Eric Howl

#10 Zach King

American filmmaker of Austrian, Chinese and Nicaraguan descent gained the most of his fame via magical and illusional vines. He calls his videos “digital sleight of hand”. Besides Youtube and Vine, he’s also famous on TikTok. The content of the videos Zach makes and shares make us call him a magician. He is the winner of the Hewlett-Packard commercial competition in 2010 and YouTube’s NextUp Creators contest in 2013. If you are into videos with magical and illusional effects, Zach’s videos are for you.

As influencer marketing is the direct way of authentically reaching out to possible customers it is still the epicenter of brands’ digital marketing strategies. Influencers have an inevitable impact on consumer purchases. That’s why, brands focus their strategies on influencer marketing. 

The problem here is fraudulent activities by influencers. Conventionally, brands were in search of influencers with a large audience to partner with. However, trust and authenticity issues punched the influencer marketing in the last years. Unsuccessful influencer campaigns made brands understand the importance of engagement rate over the number of unreal followers. Fake social media accounts, bot followers, pods are ways of decisive activity that cause influencers to inflate their fees. Influencer fraud damages the whole market by dead-loss investments and diminishing ROI.

Reason behind influencer fraud is the lack of transparency

There are different types of fraud activities on Instagram such as bots, pods, and fake accounts. Let’s see what all these mean. 

Bots are unreal profiles with no followers. 

Pods are instead like a group of people who agree to like and comment on each other’s posts to artificially raise engagement. Fake social activities take place in almost all social platforms in different forms. 

In May 2018, Facebook alone deleted 583 million fake accounts. YouTube announced the fake video views susceptibility by influencers to blow up their views counts and all these fraudulent views will be removed as new evidence comes to light. As Instagram is the number one platform for sponsored posts, influencer frauds mostly occur on this platform. 

According to the CHEQ report, fake influencer activity cost brands 1.3 billion in 2019 and expected to reach 1.5 billion this year. Plus to monetary costs, influencer fraud has indirect costs causing the loss of trust by consumers. It has a lot more sizeable impact on the industry that can change consumer behavior.

How to spot fake activity?

Engagement rate

Engagement is the first factor to define if the account has fraudulent activities or not. If the engagement rate of influencers highly deviates from the average platform engagement rate it is the most probably because of influencer fraud. However, bot accounts do play with likes and comments to pretend trusty influencer images. Thankfully, bot comments also can be revealed by human involvement. If the influencer gets a huge number of the same positive comments or emojis it is probably by the bot accounts.

Follower growth rate

Influencer growth rates can tell a lot about the soundness of the influencers’ profiles. If influencer gets sudden hikes or falls in the number of followers that is because of buying bots or due to deletion of fake followers by the platforms. Trusty influencers show steady growth over time as they built their followers authentically.

The demonstrative way to find out if the influencer has done any fraud or not is checking out post captions. If an influencer tends to write small captions or emojis all the time it implies that influencer does not care about the aesthetics of their profile. Authentic influencers write long and meaningful captions, usually asking questions at the end. Quality captions also depict how influencers are interested in building relations with followers. 

Influencer fraud can also be defined by going into followers’ accounts. Too much presence of profiles with no image and also, no followers manifests the fraudulent activity by influencers.

Do not forget to check the comments

Scroll down and read the comments. If influencer gets single-word comments like “Great!”, “Awesome!”, only emojis and repetitive lines in most of their posts and if they do not match with the content of the posts that is the sign of influencer fraud. Community building is the key to successful influencer activity. Real influencers engage with the followers by liking and replying to the comments.

How to guard your brand against influencer fraud?

So, influencer marketing fraud is one of the biggest challenges that most marketers and brands are facing today. The best way to protect your brand against influencer fraud is an in-depth investigation of influencers you want to partner with. Find out where their success comes from, their content or simply Google their names to see the campaigns they worked before.

Micro and nano influencers may not have partnerships with big brands to be mentioned; however, you can view their stories or posts and check the comment sections to see the quality of their job. As you can say, it is a long-running process to clearly decide on the right influencers. Influencer marketing platforms can help to reduce time spent on influencer reach and also providing reliable influencers based on their wide experience.

Influencer Analytics Tools

AI-Powered Keepface Influencer Analytics designed to assist brands in finding the right people. The tool helps you to find related influencer by giving insights about influencer profiles including performance metrics, influencer ranking, demographics, audience analysis, and special insights such as influencer media value, analysis of comment, fake influencer detection, similar influencers by content and audience.

Influencer marketing conferences are to meet likeminded people in the industry and to acquire the latest marketing technics and trends in digital marketing. These conferences help to learn by professionals and set new challenges ahead. Check out the list of upcoming Influencer Marketing Conferences not to miss any opportunity!

Pubcon

Where: Austin, Texas

When: 6 February 2020

Bloggers, podcasters, SEOs, content marketers, social media marketers and, etc can attend this event. The conference will cover large scale industry topics such as linking, keyword research, in-house, agency, Adwords, conversion, tracking, demo & psychographic targeting, social media platforms, email, content marketing and, etc. goals of the conference are to educate, network and fun.

Podcast Movement: Evolutions

Where: Loss Angeles, USA

When: 12-15 February 2020

The aim of the Podcast Movement is to reach progressive podcasters and grow the podcast community. Three track events will simultaneously feature the different podcaster groups (creator podcasters, professional podcasters, industry professionals) to maximize the value for each group.  The Evolutions is to deeply analyze the latest trends and change the industry ecosystem.

SMX West

Where: San Jose, California

When: 19-20 February 2020

Available for SEOs, SEMs, marketing analytics. SMS West hopes to support its attendees to leverage their services by learning from experts.on topics site speed, pros and cons of automation, in-house digital commerce, SEO for e-commerce, managing and optimizing B2B, LinkedIn ads, Google analytics, link building and many more.

Influencer Marketing Strategies Summit

Where: Chicago, Illinois

When: 28-30 April 2020

Available for marketers, brands, agencies, creative people, social media users. The conference will be lead by professionals and speakers. The conference is dedicated to social media marketing and ways to help marketers to launch, scale and measure their influencer marketing. The summit aims to teach how the industry performs and the ways to achieve future goals to reach the potential.

Youth Marketing Strategy

Where: London, UK

When: 29-30 April 2020

 Marketing strategies for younger customers differ from your marketing strategies to adults. Traditional marketing channels such as banners, TV commercial is not trust-worthy enough for Gen Z. They trust one another and they trust influencers who promise products or services or brands can and will make their lives easier. This event is best place, full of freshest ideas and invaluable networking opportunities that will drive your Gen Z marketing strategy forward.

Online B2B Conference

Where: Munich, Germany

When: 23-24 June 2020

The conference is aimed to deliver the strategies for successful B2B marketing. Participants will have industry insights such as community building, content marketing, and influencer relations. The conference offers information exchange between participants and speakers. Experts will provide industry performance measures and the ways to implement it to B2B marketing.

Inbound 2020

Where: Boston, USA

When: 18-21 August 2020

Every year Inbound delivers inbound marketing and sales strategies to the dedicated marketing community. The forum teaches the ways to build a personal brand and new partnerships. Apart from actionable education, you will have a chance to meet and connect to industry stars and entertainment.

Content Marketing World Conference and Expo

Where: Cleveland, Ohio USA

When: 13-14 October 2020

The conference will be held by global content education and training company Content Marketing Institute. The conference is available for marketers, social media managers, sales experts. Content Marketing Institute has been providing training, consulting services for more than nine years. You will be able to advance your storytelling as your powerfull digital marketing strategy.l Some of the global brands like Loreal, Nestle Microsoft, Dell, Chevron, Wallmart and, etc. are expected to share their success stories et the event.

Digital Marketing World Forum

Whens & Places: 18-19 February in Singapore; 28-29 May in London; 16-17 September in New York; 25-26 November in the Netherlands.

The conference dedicated to exploring the latest trends in digital marketing, virtual reality, artificial intelligence, e-commerce, content marketing, influencer marketing, and etc. representatives. DMWF will take place on 18-19 February in Singapore, 28-29 May in London, 16-17 September in New York and 25-26 November 2020 in the Netherlands. Speakers from leading tech, finance, beauty, marketing companies will share case studies and examples on the field of digital marketing. DMWF has four tracks including influencer and social media marketing, content and digital brand strategy, digital experience and e-commerce, and data and disruptive tech strategies. The conference topics are social analytics and metrics, personalization and CX, customer loyalty and retention, blockchain and marketing, brand voice strategy, the impact of digital convergence on customers, and etc.

Global Influencer Day 2020

Date & Place will be announced soon

Holding second in its history, Keepface Influencer Marketing Platform organizes Global Influencer Day will bring together brands, marketing specialists and of course influencers. Brand representatives, sparkling influencers, marketing, and PR pros will discuss the insights of influencer marketing and its growing trends. Technology company representatives will talk about the philosophy of influencer marketing from social media perspectives. Further, at the events, brand representatives will share their successful influencer marketing experiences and their achievements. And of course, after-party in the end.