Tier
Nano
1K · 10K followers · Trust & community
18 creators in this mix · typical ER 4.5 · 8%
Fee range
$50 · $200
Brand awareness
Reach the people
Reach the people
who do not search for you yet.
Top-funnel creator campaigns built for one thing: get the brand into the feed of the right audience, then prove it with EMV your CFO can read.
Earned Media Value
$67,043
vs $12K week 1 · 4-week burst
$12K W1
$28K W2
$41K W3
$67K W4
Reach
2.4M
Avg ER
5.1%
MROI
3.8×
The tier mix
No, you do not need a celebrity.
A balanced mix of nano, micro and mid creators usually beats one macro creator at the same budget on both reach and engagement. The dashboard tells you what your specific market looks like.
Tier
Micro
10K · 100K followers · Niche depth
12 creators in this mix · typical ER 3 · 6%
Fee range
$200 · $1.5K
Tier
Mid
100K · 500K followers · Broad reach
5 creators in this mix · typical ER 2 · 4%
Fee range
$1.5K · $8K
Tier
Macro
500K+ followers · Cultural moment
2 creators in this mix · typical ER 1 · 3%
Fee range
$8K · $50K
EMV explained
A single number the CFO does not argue with.
Earned Media Value translates organic reach, engagement and views into the equivalent paid-media spend. Same canonical rates the brand sees in their Keepface report. Same rates across every campaign you run.
EMV =
(reach × $10 / 1000) // CPM equivalent
+ (engagements × $0.50) // EPE
+ (views × $0.03) // CPV
Rates audited against industry-standard CPM/EPE/CPV bands. Held constant so quarter-over-quarter comparisons are real.
Three plays
Pick the shape that fits the quarter.
Quarterly burst
A 14-day push with 25 creators across nano, micro and mid tiers. Lands a measurable reach spike plus a body of repurposable content. Good fit for seasonal moments and brand refreshes.
Always-on drip
A monthly rotation of 8 to 12 creators each posting 1 to 2 pieces. Steady reach floor, lower CPM than burst, builds the brand into category conversations over a quarter.
Cultural moment
A single mid-or-macro creator paired with an amplification budget. Best when the brand needs share-of-voice during a specific cultural event.
Audience overlap
Stop paying twice for the same eyeballs.
For every creator you consider, the dashboard shows how much of their audience overlaps with creators already on your shortlist. Swap two creators with 80% overlap for two with 5% and your effective reach jumps without changing the budget.
- Unique reach % per shortlist, not just per creator.
- Country-level overlap when you run multi-market.
- Demographic overlap age, gender, language.
Overlap
12%
Plan a 4-week burst this quarter.
Free pilot. Build a 6-to-12 creator shortlist, run a 2-week test push, walk into the next QBR with a chart that finally moves.
17 markets worldwide
Influencer marketing, local in every market
Hover a country to find it on the map, tap to explore verified influencer lists in that market.
