01
Plan & Brief
Brief, budget, audience target — locked before kickoff.
Influencer CRM
Stage 01 · Plan & Brief
Lock the brief before anyone gets a DM.
Brief templates, audience targets, deliverable checklists, budget guardrails — every campaign starts from a reusable shell. Strategist edits, finance signs, the system holds the source of truth.
- Brief templates by campaign type (launch · always-on · UGC).
- Audience target spec — region, age, ER floor, fake % ceiling.
- Budget guardrails per creator tier, with cap alerts.
- Shareable brief URL for client review pre-kickoff.
Campaign brief
LockedSpring Capsule · Glow Atelier
Apr 14 – May 10 · IG + TikTok
Audience
F · 25–34 · US/UK
ER floor
≥ 3%
Fake ceiling
≤ 8%
Budget
$15K
Deliverables · per creator
- 1 IG Reel + 3 stories
- 1 TikTok video
- #GlowSpring tag + bio link
Outreach inbox
Email WhatsApp DM
@sophia.styles Sure — happy to chat. What's the timeline on the brief? 2h
@marcusfit Yes, count me in. Send the contract. 4h accept
@nia.travels Sent over my rate card. 11h
@chefkadir Need to check my calendar — back by EOW. 1d
3 of 14 replied · 1 accepted
Stage 02 · Discover & Outreach
Shortlist creators. Send the offer. Track every reply.
20M+ creator discovery with 40 audience signals feeds the brief's audience spec. Personalised outreach goes out across Email, WhatsApp, and DM from a single inbox. Replies land in the same thread the campaign brief lives in.
- Filter by 40 audience signals — brand affinity, fake %, ER, growth.
- Lookalike + niche-list discovery for fast shortlisting.
- Email + WhatsApp + DM from one inbox, one history per creator.
- Accept-reply auto-creates a campaign roster row.
Stage 03 · Track & Analyse
Posts go live. Metrics pile up. Insights ship to Slack.
Trackers index every public post within the hour. Reporting computes reach, ER, EMV, MROI. AI Content Analysis scores each post for brand safety, sentiment, and brand alignment — automatic.
- Hourly post-metric refresh, deletion-proof archive.
- Per-creator + per-platform breakdowns out of the box.
- AI brand-safety scoring per post — flag before reach.
- Slack / email digests on a schedule.
Spring Capsule · live
hourly refreshReach
1.84M
ER
4.6%
EMV
$58K
MROI
3.6×
AI takeaway · @sophia.styles · IG Reel
Brand-safety 94 · Sentiment positive 78% · 2 comments mention a competitor — flag for moderation review.
GA
Final report
Glow Atelier · Spring Capsule
Reach
1.84M
EMV
$58.4K
MROI
3.6×
reports.glowatelier.com/r/spring-2026 · password gated
Affiliate settlement
$5,842 cleared @sophia.styles $2,480
@marcusfit $1,260
@nia.travels $1,180
@lina.beauty $922
Stage 04 · Wrap & Pay
Branded report to the client. Commissions to creators. Both in one click.
Reporting auto-generates a shareable, brand-tinted public report — password-gateable, PDF-exportable. Affiliate settles tracked commissions after the refund window closes — refund clawback, anti-fraud, and human-approved payouts built in.
- Branded share URL + PDF — Enterprise upgrades to full white-label.
- Refund-windowed auto-settlement with clawback.
- Human-approved payouts — no cash leaves without a person.
- Anti-fraud guards: velocity caps + self-purchase detection.
Connected by default
The products don't just sit next to each other.
They share the same workspace, the same campaign object, the same creator list. Data flows automatically — no CSV ferry, no second login.
CRM Reporting
Every creator you save flows into the campaign roster — no CSV ferry, no duplicate import.
Reporting AI Analysis
Posts the trackers index get auto-scored on brand safety, sentiment, and alignment — no second API.
CRM Affiliate
Outreach replies that accept the program auto-mint a tracked affiliate link — same handle, same lists.
FAQ
What's the workflow today vs. tomorrow?
Does Keepface run the whole workflow today?
The plan / discover / outreach / track / wrap / pay stages run end-to-end inside Keepface. Contract execution + content approval sit alongside the workflow as integration points (DocuSign for contracts, your existing approval channel) — dedicated in-platform surfaces for those two stages are on the public roadmap.
Can I start with one stage and expand later?
Yes. Each stage is powered by a Keepface product on Free + Pro tiers — you can run discovery only, or reporting only, or affiliate only. The data model is shared so when you turn on a new stage, the existing creators / campaigns / lists are already there.
How is this different from a CRM that bolts on analytics?
In a typical stack each tool owns a slice and you ferry data between them with CSV exports. Here every product writes to the same workspace — discovery, outreach, post tracking, AI scoring, affiliate settlement all share the same campaign object, creator list, and brand workspace.
Where does cross-team handoff happen?
Role-based access scopes who sees what — Strategists own the brief + outreach surfaces, Analysts live in reporting + AI insight cards, Finance owns the affiliate ledger + payouts. Same workspace, different lenses. Audit log captures every action across the team.
Are there gaps I should know about before evaluating?
Two: contracting (no native e-sign — DocuSign / HelloSign integration) and an in-platform content-approval queue (post-by-post sign-off is a roadmap item). Most teams handle both via existing client channels today and the workflow still runs without friction.
Stop bouncing between four tools. Run the whole campaign here.
Free forever on every core product. Pro from $49/mo per product. No contract, no sales call.
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