Product launches

Drop day,
on time across every creator.

Coordinate 6 to 60 creators around a single product drop. One brief, one synchronized posting window, one live dashboard. Spreadsheet retired.

Plan a drop See the timeline

Drop in

02:14:36

Tonight

12 creators posting

The drop timeline

Three weeks. Six checkpoints. One platform.

T-21

Pick the creator mix

Open the CRM, filter by category and audience country, build a 6-to-15 person shortlist. Pull historical reach and engagement against past launch posts.

T-14

Send the brief

One brief, one offer link, sent to the whole shortlist. Each creator gets their own contract, fee and posting window. No spreadsheet.

T-7

Approve content

Creators upload their drafts. You scroll, accept or comment with timestamps. Brand-safety AI flags anything that breaks the brief.

T-0

Drop day

Posting goes live in your chosen synchronized window. The live dashboard tallies reach, engagement and views in 15-minute buckets.

T+1

24-hour pulse

The first-day AI summary tells you which creator overdelivered, where engagement spiked, what the early sentiment looks like.

T+7

Wrap report

A branded public report you can hand to leadership, the agency, the retailer. EMV, ROI, MROI, audience overlap, content carousel.

Synchronized posting

Everyone goes live inside the same 15 minutes.

Set the drop time once. Each creator gets a notification in their local time zone with a posting deadline. Miss the window and the dashboard flags it so you can react before leadership notices.

Posting window

15 min

Tighter than DM coordination

Cross-platform sync

IG · TT

Both at the same moment

Time zones handled

Auto

Per-creator local time

Late-post detector

Live

Alert if a creator slips