Influencer marketing, a new marketing tool all over the world, is also on the agenda of the beauty industry. The beauty industry is one of the fastest adapting sectors to influencer marketing. When you open Instagram’s “discover” tab, there is the whole host of one-minute-long makeup videos.
It’s also obvious that with the popularity of beauty and makeup influencers, caused a huge swing in who we turn to when it some to beauty advice. The generation before us usually asked their moms, relatives or close friends, even read the magazines for the best advice. Of course, they are still great sources to look to for useful beauty and health advice and tips but what I’m saying is that now there is a whole new source of exerts you can call upon for beauty advice and tips.
This is statistically proven that 79% of consumers of cosmetics and health-care products choose to watch online videos about a product before purchasing it, and 85% of women think that the content of beauty influencers is the most reliable source to be trusted when buying cosmetics.
Let’s get started to know the newest trendsetters and rising stars in this industry. We’ve compiled for you the top 10 awesome beauty influencers who are based in the USA.
LA-based, blond beauty Annie Cho is the first on our list of beauty influencers. She’s amassed 20.3K followers on her colorful Instagram account. Annie Cho is someone who “dedicated to finding happiness in little things”. As she said, her blog is dedicated to inspiring the readers to jump into new adventures and to live their life to the fullest. Put a focus on beauty and makeup tips, her blog also encompasses topics around fashion, travel and creative photography.
The next US-based beauty influencer Lina Mayorga is also a fashion designer with 40.4K followers. Lina features her insights on beauty, fashion, and fitness on her blog and social media accounts. On her Instagram profile, she serves her audience with daring makeup and out-of-the-box style
She also parlayed her huge influence by launching her sustainable clothing brand. Why sustainable? Because she is making clothing with organic, recycling or up-cycled materials and designed with zero-waste methods. Long story short, Lina wants to destroy the stereotypes of sustainable clothing.
This Young lady is our next successful beauty influencer in the USA with 32.2K subscribers on YouTube. She is specialized in hairstyles, beauty tips, DIYs and fashion. Chelsy is the one to follow if you like natural hair DIYs teamed with lots of before and after videos showing how she’s managed to get such luscious, healthy curls at home and that’s going to get you scrolling, and scrolling to see more.
Stenie is a US micro-influencer with 45.3K followers and she is also a really active one on Instagram. She is best known for her eye makeup, focusing her proficiency on finely detailed looks employing sharp lines and a range of bright colors. Go check her Instagram account to get more inspirational looks.
Chicago based micro-influencer Emma is more popular on Youtube, with 20.7K subscribers, rather than Instagram. She serves her audience with skincare tips, makeup tutorials, and aesthetic hairstyles. She is curious about bold eye makeup accompanied by neutral lip color. Emma’s content is taken selfie-style in her daily life is an amazing inspiration for her audience.
Another amazing beauty and makeup micro-influencer from the US, Ohmglashes has 11.8K followers on Instagram. She is a rising makeup enthusiast filled her feed with selfie-style photos of daily looks, tutorials as well as shows off her outfits. Her unconventional eye makeups are just stunning.
DeLion is a 20-years-old US makeup artist highlighting over-the-top glamorous eye makeup looks on his İnstagram account. He rapidly rose to fame over the past years and reached to 29.2K followers on Instagram. The boy is a true inspiration for bold ring makeup lovers.
Lydia Grayce is another rising makeup enthusiast from the US with 45.4K followers. She is a natural redhead, beauty, hair and lifestyle micro-influencer who does jaw-dropping makeup looks on her Instagram feeds with glowy, highlighted eyes and matte lips.
Gwen is a makeup artist and beauty educator from the US with 49.1K followers. She’s one of the influencers who managed to turn her skills and influence into the business. She is shooting makeup gorgeous makeup tutorials. Gwen’s like a genuine wizard at creating remarkably charming looks.
Ellie, the last beauty influencer on our list, is a US-based, self-taught makeup artist with 21.2K followers on Instagram. Besides makeup, she is also a professional SFX artist, which differentiates her from the others on this list. Just go and check her account, as there are no more words to say. Just incredible!
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