We all have witnessed that Instagram made its mark in the world and it became the top social media channel for influencer marketing. Ultimately, it turned into a favorite among both brands and influencers. Especially with the rapid growth of the platform over the past five years, Instagram influencers are becoming even more popular and valued.

 As we may imagine, Social media is very important in the fashion industry for both models and brands. Apart from the traditional type of models, we have new ones now; more aesthetic, more authentic, more one of us. Model influencers. These models can make contacts and find jobs through their social media thanks to their thousands and even in come cases millions of followers. Sometimes those that become influencers are the ones that don’t follow the industry standards, but they have the attitude and social media knowledge to make modeling their main job. A lot of them command a following of millions of people, so brands seek out their help to promote their products and services. 

Their ability to attract and engage Instagram users with highly appealing contents is the foremost reason why they have amassed such huge followings. Let’s be honest, every time when you go through their feeds, you’ll find tons of images and videos that may fascinate you. This makes them worth a follow, whether you’re a brand or a content creator yourself. Searching for a model influencer on Instagram or elsewhere is more time-consuming than you can imagine. However, if you get access to Keepface’s 350K influencer database, the right influencers are just a click away. Now check out these top Instagram models that you might want to follow on Instagram.

Gigi Hadid

When Gigi Hadid was just two years old, she landed her first modelling opportunity as a model for Baby Guess clothing.  During her modelling career, she’s found fame through Instagram and has risen through the ranks to qualify as one of the most popular Instagram models on the planet. Gigi Hadid is only 25 years old, but she’s already climbed her way to the top of the modeling industry. Hadid’s success is due in part to her relatable social-media presence and the connection she has with her fans. She has 60.78 million followers on Instagram, 9.88 million on Twitter, 4.45 million on Facebook and her engagement rate is 8.74%.

Lucky Blue Smith

Lucky Blue Smith is a famous American model and musician. He has made it to the cover page of several international fashion magazines including ‘Vogue’. Lucky began his career in modeling as a child. By twelve, he became a seasoned model in the fashion industry. Lucky Blue has more than 2.9 million followers on his Instagram account with 4.46% engagement rate, and has a fan base of 347.5 K on Facebook and 295K followers on Twitter respectively.

Liu Wen 

Liu started her modeling career in 2005 when she entered the New Silk Road World Model Contest. Liu Wen has garnered a heavy social media following on platforms such as Instagram and Weibo. The immensity of her audience led American Vogue to dub her as a leader in the digital movement. Liu was the first Chinese model to walk in a Victoria’s Secret Fashion Show. She was also the first Chinese model to appear on the front cover of American Vogue and has worked with a number of highly reputable brands. Lui has 5.2 million followers on Instagram.

Phil Cohen

Phil Cohen used to be Art Director at a graphic design agency. But one day, he decided he wanted to show the world his photographs of different outfits. He then began to design clothing still-lives. He has a classic and minimalist style. His profile has more than 784.5k followers, and in it you will see looks for all kinds of occasions, both for work and travel, events and daily life.

Sommer Ray

At just the age of 24, it’s thought that Instagram influencer Sommer Ray made more than $26,000 per post on Instagram. Sommer worked as a beauty blogger and an ‘Instagram’ model. Sommer’s now the face and body of many Instagram influencer campaigns and has a startling Instagram following of more than 25.6 million and her engagement rate is 3.25%. 

Mariano Di Vaio

At 31 years old, this Italian model and blogger has been considered one of the greatest references of style for many years. He became famous for his blog “MDV Style” and from there he jumped to all social networks. He was one of the first male influencers because until then most influencers were women.

He is, without a doubt, an example of success, taste and knowing how to behave. A clear example of Italian style. He has 6.2m followers on Instagram and his style is emulated by many men. 

Adut Akech

Adut Akech has become one of the industry’s faces to watch. She started her modelling career at 16, signing to Chadwick Models in Sydney, Australia. In 2018 Time recognised her as one of the “25 Most Influential Teens of 2018” and in December 2019 she won the “Model of the Year” award at British Fashion Awards in London. She is very active on social media, and has 1.1 million followers on Instagram.

 Matthew Zorpas

Matthew is from Cyprus but his heart is London, and because of this, he is a great representative of today’s typical gentleman. In 2010, the English edition of Esquire placed him in second place in the Best Dressed Male List. Since then, his career has been on the rise.

He has 186k ​​followers on Instagram. He is also the author of the masculine style website “The Gentleman Blogger” and he is also a fashion consultant. His audience on Instagram is 186k.

Josephine Skriver 

In 2011, upon finishing school, Skriver began pursuing her modelling careerJust half a decade into her career, Skriver has already cat-walked in over 300 fashion shows. Her supermodel status that she enjoys today is both due to the quality and quantity of her work and modelling and advertising assignments. She also uses her Instagram profile to promote the things that matter the most to her, as well as promoting her latest brand campaigns. She has 6.2 million followers and her engagement rate is 1.44%.

AboutRumiya Mammadova

Rumiya is a dedicated and compassionate content writer who specializes in the field of digital marketing. She's committed to her job and wants to be part of a challenging working environment.