How Our Romanian Influencers Joined Trendyol’s Exclusive Spring Event – Springtopia 2025

Welcome to Springtopia: Where Style Meets Influence in Bucharest

On April 2, 2025, the vibrant halls of the MINA Museum in Bucharest blossomed with color, creativity, and community for Trendyol’s exclusive spring event – Springtopia. It was more than a seasonal celebration; it was a showcase of how Romanian influencers are shaping the future of fashion, lifestyle, and brand engagement.

As influencer marketing in Romania continues to evolve, events like Springtopia demonstrate the power of real-time brand-influencer collaboration. Organized with Trendyol’s signature elegance, this event brought together a carefully selected group of creators—including several incredible Romanian influencers from the Keepface network—to explore trends, share stories, and co-create beautiful content.

In a market where digital voices have massive impact on purchasing behavior, Trendyol’s expansion into Romania and their collaboration with top local creators marks a significant milestone for influencer marketing.

Let’s take a closer look at the Romanian influencers who represented Keepface at this blooming celebration—and how your brand can tap into influencer opportunities in Romania this year.

The Rise of Influencer Marketing in Romania

The Romanian digital landscape is shifting rapidly. More brands are moving from traditional advertising toward strategic influencer partnerships that deliver real impact.

Why Influencer Marketing in Romania Is Booming:

• Over 13 million internet users in Romania
• Instagram, TikTok, and YouTube dominate consumer attention
• Local audiences crave authentic, culturally relevant content
• Romanian influencers are deeply trusted voices across fashion, beauty, parenting, lifestyle, and business
• Businesses are seeking a reliable influencer agency in Romania to help scale campaigns and identify high-performing creators
  

And as Trendyol expands its footprint in the region, partnering with local talent is more crucial than ever.

Keepface x Springtopia: Romanian Influencers in the Spotlight

At Keepface, we pride ourselves on connecting global brands with local talent that truly resonates. For Springtopia 2025, we were thrilled to have four dynamic Romanian influencers represent Keepface and create unforgettable content with Trendyol.

Let’s meet them:

1. Elen Alexandra – Lifestyle, Beauty, Travel & Wellness Creator

Instagram: @elenalexandra0

With a vibrant presence that captures everyday luxury and wellness, Elen Alexandra brought beauty and energy to Springtopia 2025. Her content blends travel, gym routines, beauty tutorials, and lifestyle inspo into a captivating personal brand.

At the event, Elen showcased Trendyol’s spring collection with a fresh, authentic aesthetic that aligned perfectly with her audience’s values. From behind-the-scenes Reels to Instagram Story takeovers, she created real-time content that generated immediate engagement.

Why She Matters:
Elen’s influence extends into wellness and beauty—two of the most rapidly growing categories in Romanian eCommerce.

2. Andreea Ilie – Opera Singer & Entrepreneur

Instagram: @andreeailieofficial

A multifaceted talent, Andreea Ilie is not only a renowned mezzo-soprano opera singer, but also the entrepreneur behind multiple Romanian brands including @framemezzogallery, @giuvaier.ro, and @granaio.ro.

Her participation in Springtopia added an elegant, artistic flair to the event. Combining her artistic sensibility with entrepreneurial vision, Andreea brought visibility not just to Trendyol, but to the fusion of fashion, music, and brand identity.

Why She Matters:
Andreea represents the rising wave of creator-entrepreneurs in Romania, combining influence with business acumen—a valuable asset for B2B campaigns.

3. Cristina Iancu – Journalist & Parenting Advocate

Instagram: @cristinaiancuu

Founder of Parents of Romania, Cristina Iancu is a well-known voice in parenting, journalism, and real-life storytelling. She connects deeply with Romanian families through honest, informative, and often humorous content.

At Springtopia, Cristina brought a refreshing, grounded tone to the campaign. Her audience appreciated her behind-the-scenes reflections on balancing motherhood, media, and moments of style.

Why She Matters:
Cristina’s loyal community makes her a powerful partner for brands in parenting, lifestyle, education, and wellness sectors looking to engage authentically with Romanian families.

4. Crea Tyna – TV Personality & Viral Lifehack Creator

Instagram: @crea_tyna


TikTok: @crea_tyna (160k+ followers)

Seen on Romania’s TV show “Vorbește Lumea”, Crea Tyna is known for her life hacks, home tips, and cleaning solutions, delivered with humor and relatability. Her presence on TikTok and Instagram reaches thousands who look to her for daily lifestyle solutions.

At Springtopia, Tyna gave followers a glimpse into the event from a practical yet stylish perspective, sharing Trendyol fashion tips and lifestyle hacks with a cheerful, down-to-earth vibe.

Why She Matters:
Her ability to go viral on TikTok makes her a powerful force in the home, lifestyle, and DIY space, ideal for cross-platform engagement strategies.

Why Brands Should Collaborate with Romanian Influencers

Partnering with Romanian influencers allows brands to:

✅ Tap into niche, highly engaged audiences
✅ Leverage authentic voices with cultural relevance
✅ Boost conversion rates through trust-driven recommendations
✅ Work with creators who balance lifestyle, entrepreneurship, and community building

Whether you’re in fashion, parenting, lifestyle, or tech, Romanian creators offer valuable audience access and brand-building potential.

Platform Preferences in the Romanian Influencer Space

Influencers in Romania are leading content creation on:

• Instagram – Still the strongest platform for visual storytelling, product placements, and Stories
• TikTok – Exploding in popularity, especially for quick fashion tips, life hacks, and viral challenges
• YouTube – Long-form content, tutorials, and vlogs for deeper storytelling
• Facebook & Blogs – Still relevant for parenting, family topics, and B2C education

Why Keepface is the Right Influencer Agency in Romania for Your Brand

At Keepface, we help brands like Trendyol:

✅ Connect with top Romanian influencers across every niche
✅ Manage campaigns with AI-powered influencer matching
✅ Track results with data-driven performance analytics
✅ Localize influencer content for greater authenticity and impact

From event activations to performance-based influencer marketing, we bridge the gap between global brands and local influence.

Final Thoughts: Romanian Influencers Are Shaping Brand Experiences in 2025

Springtopia wasn’t just a spring event—it was a snapshot of the power of Romanian influencer marketing in action. As the digital space grows more personal, visual, and experiential, partnering with creators who understand their audience is non-negotiable.

If you’re ready to grow your brand in Romania through authentic, stylish, and strategic influencer partnerships—now is the time.

✅ Ready to Work with Romanian Influencers?

👉 Contact Keepface today to explore influencer marketing opportunities in Romania and the wider MENA & European region.