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Industry trends
Home Industry trends Page 2

Category: Industry trends

Industry trendsInfluencer marketing

How to Make Your Influencer Marketing Campaign Successful During the Holiday Season

We have said goodbye to Black Friday and Cyber Monday. They are not long gone, yet they opened the way for the upcoming Holiday season. Yes! If we take Christmas and New Year into account December may be the best time for influencer marketing campaigns. Despite the fact Covid-19 pushed us into our homes, still when we scroll through our social media feeds Christmas vibes surround us with its thrilling beauty. Not excited? What about if we say that your Christmas Influencer Campaign is already wrapped up, with a bow on top! In order to make our customers comfortable we’re making it simple for you. We’ll manage everything, so you can focus on having your biggest Christmas ever.

Psst! We have something for you

How-to-Make-Your-Influencer-Marketing-Campaign-Successful-During-the-Holiday-Season
Holiday season has knocked upon our door. Several brands took this opportunity and have already started to plan ways to leverage their businesses. To attract customers attention with product promotions, discounts, seasonal promotions, deals is just part of the job. As we know it is not that easy to affect the purchasing decisions of others. At least not without an insight on the matter. When you, as a brand, think that you’ve stepped into a hard path influencers walk onto the stage and save the day.

A Social media influencer or influencer marketing terms are far from being buzzwords. Right now almost every brand is aware of the fact that those right influencers are the ones who can reach their target audience, build trust, and drive engagement. Just to make it clear, meeting brands and audiences demands is not an easy process and clearly doesn’t happen overnight. Finding the right influencers to work with for your Christmas campaign can be as hard as giving the perfect present for your loved ones. 

 

Word of Mouth is a Campaign Saver

How-to-Make-Your-Influencer-Marketing-Campaign-Successful-During-the-Holiday-Season
Wasting your precious time and money on a marketing campaign which is doomed to fail is just sad. Make sure you fully analyze and determine the influencers that are best for this campaign is worth the time and effort. It can be easy to fall back on simply looking at the number of followers an influencer has. But this is a poor way to judge whether someone will be a good fit for your campaign. The right influencer creates original and engaging content. Their authority over the matter and relationship with their audience make it possible for them to affect the purchasing decisions of others.

 

 

We all may agree that during holidays, especially Christmas, marketing is mainly driven orally. A huge chunk of consumers trust recommendations from friends and strangers over other marketing channels, so it’s clear the big opportunity this Christmas lies in word of mouth marketing. One of the key points to make your campaign successful is to boost influencers’ holiday contents across channels. Instagram is beyond successful, we agree, but it doesn’t mean that everybody is a fan of it.

 

 

Fake Social Activity Trend

How-to-Make-Your-Influencer-Marketing-Campaign-Successful-During-the-Holiday-Season
In all sincerity, we are obligated to tell you the truth. Without professional help it is almost impossible to find and hire the right influencer. Having way more followers than an actual capacity of an influencer is an ordinary situation now. More specifically fake social activity and fraud make it really hard to run an effective influencer marketing campaign. Yes, almost every influencer is active across so many social networks and yes, they also generate so much content but yet it’s not enough. However the assessment of influencers – their authenticity, audience, effectiveness and engagement, is hardly possible. 

 

 

Keepface is Here for You

How-to-Make-Your-Influencer-Marketing-Campaign-Successful-During-the-Holiday-Season
You need professionals who will always provide the entire picture. And here we make our debut for your brand. As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience. With the access of over 350K influencers & content creators, you can find the perfect match for your business. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

FIND TOP INFLUENCERS FOR YOUR BRAND!

Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience. After finding the right influencer, your Christmas campaign is good to go. Keepface tracks metrics like reach, engagement and we ensure you that there is nobody who could direct your investments more effectively.

 

 

Countdown to Christmas

How-to-Make-Your-Influencer-Marketing-Campaign-Successful-During-the-Holiday-Season
Let’s say, you are almost ready to launch your Christmas campaign but using the same traditional image posts haven’t worn out yet? How about creating short videos or short films, don’t be timid. Let your imagination run wild, certainly doing something out of the ordinary can help your brand stand out from the ocean of holiday campaign posts and brand promotions. 

 

Engaging your audience on a deeper level is the best way to create a truly unique campaign. If you want to capture your customers attention and get more meaningful engagement with them, you need to start advertising with them, rather than advertise at them. Show your customers that what you are trying to get in this influencer marketing campaign doesn’t base on simple holiday purchases. You are selling them an experience, not just a product. 

 

At last we would like to reveal one more secret. Oh, these magical, ravishing holidays. We wish they never end but as every beautiful thing you are also doom to end. First Christmas then New Year. Yet how about extending your marketing campaign beyond Christmas Day? Many customers expect lower prices beyond the holidays, so they would be delighted to continue their holiday shopping even after the holiday season. So here we all could say, after having the great influencer marketing you can cross one out from your New Year resolutions. 

Ready to kick some goals this holiday season? 

Get to work! 

May your campaigns be merry and bright!

 

Request a Demo

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Rumiya Mammadova December 15, 2020
129
Industry trendsInfluencer marketing

Why Women Dominate Influencer Marketing?

The influencer marketing industry is fascinating for a few reasons including its creative nature and the way that the scene is continually changing with new applications, tools, and influencers to follow. However, one of the most interesting parts of the web-based media marketing today is that it is totally dominated by women. Indeed, with regards to social media influencers, nobody does it as well  or as big as female influencers, and there are no signs that this pattern will back off. What is also interesting is that women dominate the overall influencer marketing as well as small territorial business sectors. In other words, influencer marketing is one of few industries in the world where women continuously outperform men. There are many influencers with a fraction of the followers who are making really good money.

But how come women are dominating the influencer marketing?

 

 

1. Social media audiences love personal stories.

 

Social media audiences love personal stories

 

Women are more likely to post personal information and communicate with family , friends and other like-minded people on social media than men. Unsurprisingly, they are the bulk of Facebook , Twitter , Pinterest and Instagram users. There are several factors that go into being a good influencer, but honesty is at the forefront. Via storytelling, will you communicate with your audience and can they interact with your content because it resonates with them?

High-quality images and videos are a very close second, but they won’t get you very far without the personal connection. Authenticity plays an important part in life and in influencer marketing too. Women are more likely to tell personal stories and place their honesty in words and contents. It is a way through storytelling to establish power, which provides a foundation of confidence and reliability.

Audiences are most likely to interact with information that resonates with them, and at the center of that is credibility. It makes women more authentic and relatable to their audience by generating personal content and being accessible and truthful.

 

In general, audiences do not want to feel like they are being lied to, and most can see straight through any exaggeration or fake passion. Women tend to have more feelings and truthful thoughts, which can go a long way towards creating a trusted relationship between influencer and viewer. In essence, it genuinely lets women influencers retain their reputation, allowing them to create a loyal following.

 

The Right Timing

 

right-timing

Many people think of influencers as just stunning faces who take pretty photos, but they do not know that influencer marketing is a multi-billion – dollar enterprise and that the club of Social Media Millionaires is real. It is well-documented that there is less support for traditional marketing women than men and that figure is much lower for minority women. However, you can get started with a camera, a few editing programs and things you already own in influencer marketing.

Granted, to build a reputation always requires time , commitment, and a little luck, to stand out from the other influencers out there, and to build a following and loyal followers, but that’s not impossible. The future shows that influencer marketing will continue to grow as women maintain their roles as key influencers and brand leaders. Further growth that brings fresh and varied voices and stories into account will lead to further growth in influencer marketing and eventually assist everyone in the business to succeed.

 

 

3. Social proof is at the heart of influencer marketing

 

Research indicates that before making a buy, 86 percent of women consult social media, and who are they looking for? Their favorite influencer who has the same skin tone, body shape, aged child or taste.

The promotion of influencers has grown, and there are now hundreds of metrics, but it still basically comes down to creators using goods, providing sincere and truthful reviews, and receiving input from their audiences. There are thousands, if not millions, of women coping with the same problems you face, even if you are special.

Women are searching online to find social media information that addresses their questions, whether it’s small (is this lipstick still on at the end of the day?) or big (how do I cope with postpartum depression?). By giving your reviews on products, and essentially co-signing items you post on your feed, you are giving your audience insight into your likes and dislikes.

It has been found that when thinking about related subjects, men and women use language differently. Women prefer to share specific activities, whereas more common public events are addressed by men. It is important to create a bond with your audience, and your audience needs to know you, your challenges, milestones and what you are up to on a daily basis.

Engagement ratings are a top target for assessing ROI when marketers are trying to affiliate or work with an influencer.

 

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Aytaj Ismayilzada October 24, 2020
88
Industry trendsTechnology

How VR and AR are revolutionizing Influencer Marketing

Interacting with influencers from the digital realm rather than the real-world, may sound like a sci-fi movie scenario, but in fact, this is where the influencer marketing heading with ultra-speed or is it already there? The answer is YES. Virtual and Augmented Reality is the future of influencer marketing. VR and AR are becoming mainstream media faster than you realize. As well as the fast emergence of social media, it challenges businesses to “stay up-to-date or die”. It’s no surprise that the predicted combined size of AR and VR industries is over $29.5 billion by 2020. It’s only a matter of time before every company is using some form of AR, VR, or both.

(more…)

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Gulnar Ismayil November 25, 2019
164
B2B MarketingIndustry trends

The Growing trend: B2B Influencer Marketing


Influencer marketing is an inseparable part of digital marketing. Although the use of influencer marketing for B2B is not very common in practice, it’s growing into a new trend. Partnering with influencers on B2B is a much more complicated process. For B2C seeing the results of working with influencers is immediate while for B2B evaluating the effectiveness of collaboration takes a long time, as influencers cannot make a story or a video post about taste, style of the product. 

Finding the relevant influencer for B2B is also different from B2C. For effective marketing strategy industry experts, and real influencers are needed. There are several factors that business need to consider once they are willing to collaborate with influencers:

  • Active use of social media. There should not be a long pause between influencers’ posts.
  • Finding on topic influencers. The ones that rarely post about related business may not give high ROI.
  • Focusing on the right social media channel. Instagram may not be an effective platform for marketing tech products. 

So what is the right strategy to collaborate with influencers on B2B? Here are several strategies that will move the needle in any industry and for companies of all sizes.

Look for existing advocates

brand-advocate-b2b-influencer-marketing

To find their “fresh” advocates companies should look nowhere but inside their existing ecosystems. Often, relevant influencers are already somehow associated with your brand. After identifying why you want to carry out B2B Influencer Marketing the next step is to carefully analyze and asses your current customers, business partners, fans and employees for proof of influence and advocacy. With the help of online tools, you can examine the influence of everyone around your brand on social channels that can generate exceptional insights. 

Collaboration with micro and nano influencers

working-micro-influencers-for-b2b-influencer-marketing

Brands usually tend to partner with influencers that are more famous and have a larger audience. Instead of working with mega-influencers, business needs to consider micro and nano influencers, as they are more engaged in social media. Their small but engaged audience creates credibility and more in touch relations between followers and other influencers. Apart from this, micro-influencers are cost-effective from a marketing perspective. 

Co-create content with industry experts 

working-with-industry-experts

Expertise from the influencers to create and launch new products. Word-of-mouth does not work all the time. For big business decisions, you need more in-depth research and real users. Industry experts are one way to increase awareness about the product or service. Working with influencers not only for advertising but also during the production process, guest-posting on influencers’ blogs, showing real-life experience over promoted product. This approach provides a natural distribution channel for your content and builds credibility. 

Leverage employee advocacy

leverage-employee-advocacy-for-b2b-influencer-marketing

Social media is the main assistant for employee advocacy. In fact, employees are more active on social media users than the corporate accounts and they have more followers than their employers. Resharing the company posts get more click than the original post. Employees are internal influencers for your company. They have an organic audience and real connections for your business. Because employees work on the given product, they can effectively share their knowledge and experience in real life as well. 

While companies still face difficulties in finding the right influencer campaigns, we can mention a few of the successful influencer campaigns.

Dell Influencer Marketing Programs

This one is a good example of B2B Influencer Marketing. But instead of partnering with influencers, Dell works with industry experts for increasing brand leadership such as guest blog posts, podcast interviews and inviting influencers to Dell events. Dell launched the “Dell Luminaries” podcast which worldwide tech experts share their views over different topics from technology to Formula One. Through the program, the business can see and analyze the importance of technology for every business which in turn, will help Dell to reach more business partners. Outside expert views on innovative technology bring new audiences for both, Dell and influencers. The shared value of influencer programs are vital for Dell’s partnership, said Dell marketing expert. 

Prophix – Adapt & Innovate: AI and the Next Evolution of Finance

As a global corporate performance management software, Prophix intended to build leadership in the tech applied finance industry. The company intended to make business analyze the role of Artificial Intelligence and Machine Learning to amplify its future position. Prophix created microsite called Adapt & Innovate: AI and the Next Level of Finance where expert influencers and AI personality Penny answering customers’ questions. The site included blog posts, insight infographics, promotional emailing for influencers to share. Virtual Financial Analyst eliminates time spent on repetitive and manual tasks, gives quick analysis for finance professionals. 

3M Science Champions 

3M has done the biggest science research, the State of Science Index to increase everyone’s access to the depth and complexities of science. Featuring twenty-one experts and influencers “Science Champions” podcast launched in relation to the research. 

For successful B2B experience on influencer marketing, detailed market research and expert comments are vital. The key factor here is, creating credibility in customers’ eyes. Instead of traditional marketing, expanding business networks with internal experts as brand advocates and outside experts is more viable. If you want to give Influencer Marketing a try with us just click the “Register” button below with the respective category. 

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Natella Mammadzade October 30, 2019
92
Content marketingIndustry trendsSMM

How to become a LinkedIn Influencer in 2021?

LinkedIn is a social networking site for the business community to foster connections with former, current and potential colleagues. It’s a great place to exchange business ideas, build relationships with prospects, search for jobs or talents. 


In 2015, it gave access to all users of the English speaking countries to its publishing platform in an attempt to increase page views and time that the users spent. As a result 320 mln LinkedIn users granted access to the publishing platform allowing them to become an influencer in their respective niches. 

Each day, over 2 mln posts, videos, and articles flow the LinkedIn feed, generating tens of thousands of comments every hour – and tens of millions more shares and likes. So how to stand out in this business-focused social media platform? In this post, we will answer this question.

How to Become an Influencer on LinkedIn? 

create fresh content

To be a LinkedIn influencer is quite different from being an influencer in any other platform like Instagram, Twitter or Facebook. The platform brings out its annual “Top Voices” list of most engaged creators and influencers. To appear in this list you don’t necessarily have to be the CEO of a global company or professional expert with years of experience in a particular field. Each year, LinkedIn’s editors only choose the most active and engaged users independent of their industry. 

So, it just takes a reasonable period of time to do research and dedication, to get noticed by the team. 

#1 Publish Fresh and Curated Content

As stated by Bill Gates “the content is king”. However, creating fresh and eye-catching content requires to invest your time and effort. Engaging content is what makes people scroll on your newsfeed. And people engage in your content if they find it useful and informational. 

The key point here is to post daily and post right. Start posting content that is related to your and your connections’ industry. Showing your expertise in a particular industry you need to create and publish long-form posts which are over 600-1000 words. Just publishing content will not alone do the whole job, you will need to engage with the audience through comments and reply to the posts that have shared by your connections.

The latest news and developments perform really good on the platform. You can also share curated content and short videos. In this way, you are not attracting just random people, but people who are really engaged with your industry. 

#2 Build Your Audience

By sharing industry-relevant content you already attracted followers, but if you want them to engage, you need to add value by providing insightful and informational content.  Focus on what matters most to your followers. 

LinkedIn’s publishing platform gives you an opportunity to grow your audience. Here you can interact with others who might be interested in your industry.  Always keep in mind that here the type of connections is more important than the number. You need to focus on forming strategic connections. 

#3 Optimize Your Profile

As your LinkedIn profile is like a resume or business card, it’s essentially a marketing tool. Optimizing your profile will have a great impact on your personal brand. So, consider creating a well-written and resume-like profile that potential partners can notice the benefits of collaborating with you.  First of all, make sure all important areas are in order. Let’s start with profile and background images. It is recommended to make the profile photo visible to everyone. This move will develop trust and make your profile easily found by the search engines. 

Add the professional profile of skills, experience, interests on your headline. Try to express what you do in 120 characters in a creative and informative way. Keep your summary short but don’t forget to add as many relevant keywords as you can. It makes your profile easier to find when looking for experts in your field of specialization on LinkedIn. 

#4 Stand out in your industry

LinkedIn is your chance to get your name and face in front of hundreds (or even thousands) of professionals in your industry. But to build an influence you need to stand out among those professionals by being a reliable source of good information and to address your audience’s pain points. You need to constantly publish creative and innovative solutions through fresh and curated content. 

Differentiate yourself. Don’t just recount the day’s news. Instead, put a spin on the mundane by writing short articles with catchy headlines like “Why your pain medication may be killing you!” This will make your audience sit up and take notice.

#5 Promote Your Content  

Of course, your content will not get around by itself. Sponsored Content is native advertising on LinkedIn. It allows you to promote your content directly in the LinkedIn feeds of the professionals you want to reach on LinkedIn and increase your content’s reach as a LinkedIn Influencer. 

But there are some tactics, some of which work far better than others. To help you out, here are the tactics of LinkedIn content promotion so you can start getting more attention for your content. 

  • Go after your ideal readers,
  • Use groups, 
  • Use LinkedIn’s publishing platform – The Pulse,
  • Buy some Sponsored Update Advertising.  

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Gulnar Ismayil September 26, 2019
162
Industry trends

Future Trends in the Influencer Marketing Industry

Influencer marketing has earned a lot of interest over the last few years. In the last three years, the number of Google searches for “influencer marketing” has increased by 1500%. This shows that the future of influencer marketing is available for future opportunities. As more companies realize the advantages of influencer marketing, they will invest more money into it.

This research revealed that 63% of marketers plan to increase their budget this year and they set the budget of influencer marketing to become a $10 million market by 2020. Obviously influencer marketing is here to stay. But what does the future of influencer marketing hold? 

It’s bound to change with new technologies and trends, like all other marketing strategies. Let’s take a look at a few changes in the industry that we can expect in the future.

Focusing on Micro-Influencers

Influencer marketing grew out of celebrity marketing. To the average person in the street, influencer marketing involves brands working with famous people. Brands have realized that sometimes less is more. The success of any campaign doesn’t completely ride on the number of followers.

We have extensively written about the different types of influencers over the past few years. In particular, we have signposted the increase in the popularity of micro-influencers. One prediction for the future of Influencer Marketing is that micro-influencers will have more influence than celebrities would.

However, definitions for the micro-influencers have remained elastic over the years. The globally accepted definition is that Micro-influencers are someone who has between 1,000 and 100,000 followers. While their following may be small, their authenticity is high. 

Many influencers buy fake followers, so their engagement rate is low. On the contrary, micro-influencers have fewer followers but they work to maintain personal bonds with their audience. Therefore, their posts get higher engagement.

Unlike popular influencers who have a huge following on social media, micro-influencers are more reasonably priced. Micro-influencers will rule the future of influencer marketing.

The rise of Influencer Networks

The future of influencer marketing is all about the networks. Instead of individuals, marketers may start to group influencers based on whom they are associated with. After all, influencer marketing is about connecting with the right people.

If your brand is related to an influencer, its reputation grows based on how much authority they have. Moreover, an influencer’s reputation depends on which brands they promote. 

Each of the influence centers is linked to each other because many niches overlap. Take, for example, a brand that sells sunscreen lotion. For such a brand, the obvious choice would be to reach out to influencers in fashion, beauty, and lifestyle niches. However, they could also reach out to influencers in the travel and sports industry.

The future of influencer marketing emphasizes connecting or “the interconnectedness” of different niches. The influencers who have the power to transfer ideas between different groups will be the most influential ones.

Brands Will Cultivate Long-Terms Relationships with Influencers

As more brands realize the importance of collaborating with influencers, they are seeking new ways to work with them. At the same time, they realize that building long-term associations with influencers is essential for better marketing. It has been common until now for brands to think short term with their influencer campaigns. They have an idea for a campaign. They search for influencers. 

Either the brand or the influencers create the campaign, depending on the amount of control the brand requires. The brand then analyses the results of their campaign and then moves onto the next campaign which repeats the whole influencer identification process.

However, as influencer marketing becomes more popular, there is a danger that influencers will pick the brands with whom they wish to work. Good influencers are likely to “fill up” their calendar with paid promotions. If a brand isn’t careful, they will lose their best influencers because of short-term thinking. There are signs in early 2019, however, that this trend is changing. When brands find suitable influencers, they now focus on building longer-term relationships.

Brands and celebrities have built long-term relationships for years. This is predicted that Influencer Marketing will more closely follow this trend for a few years.  

Computer-Generated Imagery Influencers

These influencers aren’t real or human. As the name “CGI influencers” suggests, they are generated by computers. But they have already started to revolutionize influencer marketing. They’re the next big thing in the world of influencer marketing.

The entry of CGI influencers into the influencer marketing industry has changed the way brands view collaborations. For the uninitiated, CGI influencers are influencers who are created with the help of computer-generated imagery.

Manufactured in the virtual world, programmers and designers work for hours to create each scene from a CGI influencer’s life. On their social media channels, CGI influencers can be seen posing at exotic locations.

Riding in on the curiosity that CGI influencers evoke, many luxury brands have started collaborating with them. Lil Miquela, one of the most popular CGI influencers, has already partnered with Calvin Klein, Diesel, and Prada. 

CGI influencers are becoming increasingly popular for brands because they allow brands to completely control how their products are advertised. The unpredictability that comes with real-life influencers can be avoided.

 

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Gulnar Ismayil August 14, 2019
88
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