YouTube Marketer’s Guide to Influencer Marketing

Lamiya Babazade

As a marketer if influencer marketing on YouTube seems to be difficult like a journey to the end of the galaxy, then our tips will be a Hitchhiker’s Guide for your campaigns.

Social media use has increased rapidly over the past decade and a half. Making money is one of the most crucial features of social media for brands and influencers. Brands use social media to present their products or to reach new audiences.

As social media grows and the platforms diversify, more and more users are joining it, and these users are starting to create their own content. Thereby the influencers who influence the behavior of consumers were born and opened new doors in business and marketing.

There is an undeniable fact that influencer marketing has flourished since joining Instagram to the social media platforms. But there are other players in the market. According to a survey, Youtube is the second important social media channel for influencer marketing with 70 percent.

Moreover, YouTube videos are the third most used format coming after Instagram stories and Instagram videos.

YouTube is rapidly becoming one of the most popular influencer marketing channels. It is an actual platform for people to watch and edit their video, while you will find videos on most social networks now.

Instagram has even created a long-form video platform IGTV for competing purposes. It is clear that IGTV won’t replace YouTube, but it could only complement it.

If Google is the Queen, then YouTube is the Princess

We know that Google is the most used search engine. Youtube comes in next as the second largest search engine when you consider users, searches, and minutes spent on a site, which is owned by Google.

When you search for information, YouTube videos appear on Google’s search results as well. Therefore, Google considers videos are as important as text-only pages and it is no secret that searchers click on the first 10 organic results.

Is It Worthy to Use Influencer Marketing on YouTube?

Video content is now an integral part of most people’s online experiences with recent improvements in internet speeds. The increase in the use of video also encourages influencers to use this method. YouTube is an extraordinary place for expanding the potential of influencers and influencer marketing.

Creating complementary videos as part of your marketing strategy on YouTube is a great advantage for brands who want to boost their business. The following factors prove the role of YouTube in influencer marketing and will motivate marketers.

Over 2. billion people use YouTube. That’s about one-third of the internet.
81% of businesses use video as a marketing tool, up from 63% over the last year.
According to Forbes, YouTube’s top earner 8-year-old Ryan Kaji made $26 million playing with toys in 2019.

How to Use YouTube for Influencer Marketing?

With the right strategy and influencers, you can make the most out of your YouTube influencer marketing for your brand. There are different ways you can use YouTube, which booms influencer marketing.

Depending on brand goals, customer needs, good marketers can create different types of campaigns. Unboxing videos, giveaway & contests, ads & promotions, product launches are some of the foremost ways you can use YouTube influencers.

You can also add hashtags and locations to go even deeper with your influencer marketing. Influencers can be test subjects for marketers.

Step-by-Step YouTube Influencer Marketing Guide

step-by-step-guide-youtube-influencer-marketing

Step 1. Understand your target audience

The most vital step in influencer marketing is to analyze and understand the target audience and predict their desire. Understanding the target audience helps to build trust and deliver your brand message.

Step 2. Set Clear Goals

Brands must be evident with influencers on their campaign purposes.

As a part of the collaboration, the goals have a profound influence on every YouTube video. The tone of influencer content can change from your campaign purpose. Let’s say, for a sales directed campaign influencer may create a whole video on your new product line.

Step 3. Identify the Right YouTube Influencers

Choose the right influencers who will help you to achieve your goals. The number of followers should not be the most critical priority when choosing influencers. On the contrary, brands should choose influencers who have a similar culture to their campaign. This is where it makes sense to use Keepface in finding the right influencers for your brand.

Your budget will also affect your influencer choice. Accordingly, focusing on YouTubers who make videos for the target audience within the budget will be more effective.

Step 4. Analyze Creator’s Content Quality

When working with YouTube influencers, you should analyze the influencers’ content, their channels’ aesthetics. There must be harmony between your brand, target audience, and influencers. For instance, if you want to promote your family-friendly brand, you should collaborate with YouTube influencers whose content aligns with family values and your brand values,

Step 5. Work with Influencer Marketing Experts

Influencer marketing can be complicated and hard to control, especially for large scale YouTube partnerships. That’s where Keepface stepped in. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics.

Working with Keepface brands are handed on every step of the influencer marketing process, including influencer discovery, influencer management, content creation, and analyzing and reporting a campaign’s progress.