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Influencer marketing insights, market guides, and creator trends.
The Virtual Influencer Phenomenon And What It Means For Marketing
Many people born in the 90s remember when the electro-pop band ‘The Gorillaz” came out. The group was presented to the public as a cast of animated characters that performed the music. Even though the band leader was the well…
6 Ways to Use Influencer Marketing During the Quarantine
COVID-19 leaves marks on almost every industry. With the continuation of the quarantine, the world is getting more digitally connected. And marketers harmonizing with the new normal. Consumers do not expect brands to stop advertising, instead, they appreciate brands that…
3 Step Guide to Boost Your Online Game Player Base via Influencers in Stay-at-home Period
The coronavirus has hammered a lot of businesses, but it has lit a fire under others, including the online game industry. Its sales are soaring, but they could be even better. If you’re a game developer or publisher, one way…
The Impact of Coronavirus on Marketing Industry
As one of the foremost human tragedies, Coronavirus is affecting the lives of the world population, endangering the health of hundreds of thousands of people, bereaving social freedom. It has also dramatic effects on the businesses in public and private…
Don't Make These 5 Common Influencer Outreach Mistakes
An essential step in any influencer marketing campaign is appropriate and effective outreach. Influencer outreach is essential in running a successful campaign, so avoid the following common mistakes: 1. Reaching out through the wrong platform It is important to reach…
9 Challenges of Influencer Marketing: What brands can do about it?
Although influencer marketing is a relatively young industry, 89% of marketers find it more profitable. Plus to its benefits, influencer marketing has challenges, as well. Lack of regulation in influencer marketing creates new challenges for marketers and brands who seek…
How to Build Data-Driven Influencer Marketing Strategy
According to the study, 65% of brands plan to increase their budget on influencer marketing in 2020. As more brands start to use influencer marketing, the need for a data-driven approach is increasing. The aim of data-driven influencer marketing strategy…
YouTube, IG TV or TikTok: Use Video Storytelling to Grab Your Audience’s Attention
Storytelling is a proven method of transforming information into distinctive knowledge. Storytelling through videos is an even more powerful method to deliver your message, go viral and create social buzz. As more marketers move to video storytelling, the level of…
8 Effective Social Media Campaign Ideas for Special Days
Valentine’s day and International Women Days’ is upon us. This means you as a brand have a great opportunity to shake your customers up, bring in new ones and increase your sales. Slowly pictures of rival brands are going to…
Influencer Search and Discovery: How to Find the Right Influencers for Your Brand
In an era of social media, having knowledge about how to find the right influencers who can help you to introduce your products to your ideal audience is the best way for generating sales. It is very rewarding to put…
Top 10 TikTok influencers to follow in 2020
It is a fact that social media platforms like Whatsapp, Facebook, Twitter, Snapchat, Instagram changed our lifestyle. Exceeding 1 billion users, TikTok has changed into one of the most common social networking apps all around the world. So we do…
Fraud Detection, Fake Social Activity and Audience Health in Influencer Marketing
As influencer marketing is the direct way of authentically reaching out to possible customers it is still the epicenter of brands’ digital marketing strategies. Influencers have an inevitable impact on consumer purchases. That’s why, brands focus their strategies on influencer…