With its different culture, marketing ecosystem, and size of the market, the Middle East, and North Africa (MENA) have a huge potential that you cannot place this region behind your influencer marketing strategy. Consumer spending in the UAE alone is expected to exceed $261B by 2021 offering a huge opportunity for overseas expansion.

Moreover, the region experiences digital transformation with the increase in the internet, mobile, and social media usage in recent years. Statistically, 9 out of 10 Arabs use at least one social media platform daily. 

This sudden increase in social media users then led to the emergence of influencers with a relatively larger audience. After the surge in the number of influencers, the advertising industry has started to zoom in on influencer marketing. The Middle East leads the GCC market with the highest demand from top paid influencers and brands. 

But first, let’s get to know the region better and later we’ll give you tips on how to start your own influencer campaign starting from today!

#1 Influencers make a real-world impact

For millennials, influencers are the preferred choice when it comes to discovering new products. According to the study, 47% of women between 18-24 ages say online platforms are the main sources of information on brands and products. And 73% of respondents said they’ve purchased a product after an influencer mention, which is a strong number to show the social power of influencers. 

For global brands, mega influencers are stars to expand into the region. Fashion, beauty sectors introduced worldwide known mega influencers such as Huda Kattan and Maya Ahmad. Along with launching her own brand, Huda Kattan also collaborates with leading beauty and fashion brands. 

Dubai based beauty influencer Maya did numerous partnerships with famous makeup brands including MAC Cosmetics, Dior, Kiko, and Givenchy.

 

View this post on Instagram

 

A post shared by MAYA مايا (@themayaahmad) on Feb 12, 2020 at 10:10am PST

The popular influencers effectively convert global brand promotion into the local context. 

For its haircare brand Elvive, Loreal started long-term influencer collaboration with Dubai based lifestyle influencer Narins Beaty. She explains the features of Elvive products which allow growing long and healthy hair while using heat tools. She is very popular in MENA and always shown with beautiful and her long healthy hair and growing popularity among Gen Z makes her the best choice for Loreal’s #dreamlong campaign.

#2 Cultural diversity

Almost half of the marketers that work in MENA use influencer marketing and 94% find it successful for their brands’ marketing. However, influencer marketing in MENA differs from the Western market. Your influencer marketing campaign should be specially designed to the region’s culture and tastes otherwise you will end up with low KPI. 

Content that allows the influencer creativity and freedom always wins in influencer marketing in MENA. According to the Mc&Kinsey report, the market is characterized by less loyal consumers who are always in search of affordable and substitute products. In this context, influencer marketing is a great way for global brands to enter the MENA market.

#3 Influencers are replacing TV commercials

Social media is viewed as trustworthy and it has overtaken TV as a source of information. 

Marketing strategies that are cleverly designed to the market features are winning in influencer marketing too. Uber has an outstanding new-comer example of influencer marketing in MENA. 

 

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A post shared by Aseel | أسيل ?? (@aseel) on Feb 24, 2019 at 11:34am PST

Uber effectively ran the influencer marketing campaign by tailoring its brand objectives to Saudi Arabia’s socio-economic system. The goals were to grow the brand’s social media communication and build credibility. Together with the government’s support for the modernization of socio-culture, Uber’s campaign touched several hot topics such as women empowerment, entertainment, and employment. The long-term partnership with big size influencers drew high ROI and positive engagement towards Uber. 

#4 Micro-influencers are more persuasive than celebrities 

Micro-influencers especially are on the rise and gaining more online power. They have dominance in terms of the level of trust and therefore having more brand partnerships. Not surprisingly, influencer marketing is experiencing a shift from macro-influencers to micro-influencers as they generate more engagement and authentic content. 

Besides, working with micro-influencers enables brands to reach multiple audiences with less spending. They are more relatable to their audience, therefore have more influence over them. Unlike celebrities, they introduce themselves as they are. As a result, YouTube stars became more popular than TV stars.

How to rock influencer marketing in MENA?

Local and global brands have done noteworthy collaborations with mega influencers especially on the beauty industry. Although influencer marketing is going crazy in the region, it requires different approaches. Here are a few of our tips:

Leverage Credibility of Micros

Despite its growing size, influencer marketing in MENA is an infant industry with lots of niches and influencers to be discovered. Credibility is a key component of micro-influencer marketing. 

As marketing experts suggest micro-influencers are the future of influencer marketing. Even now, they have more engagement rates and profitability. MENA is not an exception. With a high level of engagement and authenticity, micro-influencers have the potential to increase awareness and bring new consumers. They are especially relevant for small budgets.

Target Gen Z

Gen Z population of the MENA region is rapidly growing and going to dominate social media platforms as well. Social media usage by Gen Z’s leads to the emergence of nano-influencers and the rise of micro-influencers. 

One of the prominent influencer campaigns were run by Egypt’s Commercial International Bank. Considering that banking is not among the interests of Gen Z, that was pretty risky to take. So, to make it engaging for the youngsters the bank added popular dabbing fashion into the action. The campaign was calling young people to make changes in the New Year. The campaign ended with high engagements, almost all of the socially engaged users were asking about bank services.

Work with Experts

Even if you have done successful influencer partnerships before, the MENA market has a distinct nature and legal requirements to consider before diving into partnering. 

The biggest issue brands face in influencer marketing is not having a clear view on how to find the relevant influencers and negotiate with them. BPG Cohn & Wolfe Influencers Survey revealed that 55% of brands’ biggest challenge was finding relevant influencers, and followed by 41% negotiating terms and conditions.

If you plan to enter the region you will need an expert consultancy to run an efficient campaign and to reach your target audience smoothly. Keepface gave assistance to many brands over the years, helping them to find the best fit influencers and to manage all the process from negotiating with influencers to reporting the success. 

Choose the Right Social Media Platform

Facebook, Instagram, Snapchat, and YouTube have millions of active daily users in the MENA region. 

YouTube is a destination for tech and gaming influencers, while fashion, beauty, food, lifestyle influencers choose Instagram. About 30K Middle East-based YouTubers have more than 10K followers. Video content is the highly preferred choice by lifestyle, entertainment, gaming influencer niches while photo content is popular among fashion and interior concepts. 

With comprising 10% of the world’s Instagram users, influencers in MENA are mainly focused on Instagram. Social media users in the region are a vivid consumer of stories and videos. 

And, of course, there is TikTok. From celebrities to TikTok evolving influencers the TikTok sees a huge surge in usage since 2019. Most influencers in terms of follower count are coming from UAE and Saudi Arabia mainly on comedy, acting, and fashion content. TikTok itself launched #CreateForGood and #TikTokCares campaigns with MENA influencers to educate people on tolerance and safety manners.

@salmansfamilyThree things to avoid at the beach ? ##tiktokcares ##pourtoi ##foryou ##couplegoals @isleym.b♬ son original – salmansfamily

Despite its differences with the rest of the world, the MENA region has a vibrant influencer marketing ecosystem. The population is hyper-connected and their personal experiences are more important than brands’ popularity. Therefore conducting authentic influencer marketing is challenging but rewarding. Here at Keepface, we’ve helped brands around the world by finding the right influences, creating and managing high ROI campaigns, and advising to build the right influencer marketing strategy. 

If you’re looking to amplify your brand’s voice through influencers feel free to contact us.

We live at a time when there is so much competition amongst brands and services. This challenge has forced brands to come up with a highly effective marketing strategy to stay in business. One such is influencer marketing as a social media marketing strategy. For instance, in the online casino gaming, a brand such as Lightning Link is engaging influencers in their marketing strategy to create brand awareness.

According to a study conducted by Tomoson, businesses are making as much as $6.5 for every $1 used in influencer marketing strategy. The poll additionally rated influencers as one of the fastest-growing customer acquisition channels. 

We highlight 6 of the most common mistakes in influencer marketing strategy.

#1 Not Cherry-Picking an Influencer for your Marketing Strategy

If you pick a wrong influencer, your marketing strategy will barely result in sales. The biggest assumption that we make is that more social media followers would result in more sales, while it is not an obvious cause.

To effectively pick an ideal influencer for your online business’s marketing strategy, we recommend that you consider the following:

Scrutinize the Influencer Followers

For influencers, followers make one of the most critical marketing strategy elements, and hence they are always on the race to bag them. Surprisingly, some influencers purchase ghost ‘followers’ such as bots, which would always have their numbers spiking. Looking at the posts by most influencers, you will always find the bots posting unrelated or incoherent comments, which should be a red flag.

Analyze Previous Influencer Engagements

If a competitor previously used the influencer in their marketing strategy, it would be prudent to analyze the level of engagement on their posts. A keen analysis of the influencer posts helps you understand whether the comments and interactions are by organic followers or bots. You will know rich influencer interactions from the comments and feedback on inquiries made by followers. 

However, there might be posts with followers who comment or engage more with the influencer’s personality instead of the product. This only means that this influencer might not be ideal to be one of your marketing strategy components. 

#2 Having No Primary Goal in Mind

Since you are considering an influencer for your marketing strategy ideas, do you have any specific goal in mind? 

It would be a waste of resources to engage an influencer without any intent. Just getting the product mentioned is not always an end to itself. 

Thus in your business marketing strategy steps, you need to pause and analyze your primary goal for involving an influencer. Some of these goals could be:

• To increase your own brand social media following.
• To capture a new audience through brand awareness.
• To drive sales and business leads.

Develop a specific communication strategy for any of these goals without a general one unless under special circumstances. This critical component should point you in the direction of the right influencer for that marketing strategy. 

#3 Failing to Measure Results in the Marketing Strategy

To gain a return on investment (ROI) in your marketing strategy, measure the effectiveness of the influencer campaign vis-à-vis the set goals and objectives, ensure that each objective ties to a measuring metric, and link the results. 

If, for instance, you aim to drive traffic to a site like Lightning Link, insert tracking links on the website. The tracking helps you understand if there is any new traffic to the site resulting from the influencer’s posts. 

On the other hand, if gaining more social media followers was your primary goal, use relevant social media analytical tools to gain some insights. At the end of it, the results help you analyze your marketing strategy and learn from any mistakes in future influencer engagements. 

#4 Ignoring the Few Posts by Micro-influencers

While celebrity influencers have millions of followers, micro-influencers rake in between 1000 to 100,000 followers on social media. We recommend that you target both types of influences but with a balance on the volumes of their postings for your marketing strategy. 

Develop a marketing strategy whereby a given number of micro-influencers will post a certain number of posts per day and for a certain duration. The repeated posting will result in the audience remembering the message or call to action much longer.

#5 Sitting Back as Influencers take Center-stage

Once you came up with a clear marketing strategy for online business and identified an influencer to champion it, you should not take a back seat. Influencer marketing requires that you walk with the influencer throughout the marketing campaign.

If you identified the right influencer for the products, you would expect that inquiries, comments, calls, and reactions would be on the rise. Practically, it is nearly impossible for the influencer to respond to all these inquiries. It is at this point that you kick in and address the relevant questions concerning your brand. No matter how long it takes, keep track of the post, and respond to queries. 

#6 Treating Influencer Marketing Strategy as Actual Sales

A big mistake made by businesses that hire influencers for their marketing strategy is assuming that influencer marketing is actual sales. In the real sense, influencer marketing strategy is just that; marketing. 

Influencers could help drive traffic to your website or social media platforms, which would make most of the time drive sales. As marketers, you need to involve them in your marketing strategy so that they own the process and become persuasive in their pitches. 

Conclusion

Finally, social media influencers have become a big hit, and if tapped into correctly coupled with a proper marketing strategy can magically create the much-needed sales leads and traffic.

Do you know of any other mistakes made in influencer marketing strategies? We would love to hear from you in the comment section below.

With more and more brands investing in influencer marketing, influencer discovery becomes more complicated and diversified. The growing market generates new influencer categories and new audiences over time. And brands should stay up-to-date to nail the most effective influencer marketing campaigns.

In 2020, 51% of marketers say influencer-created content is more effective than brand-created content. So, finding the right influencers is half of a successful influencer marketing strategy. The more influencer resonates with your brand, the more successful your campaign will be. But finding the fittest influencer is not as easy as it sounds. 

If you’ve already defined your campaign goals, the next step is to dive into influencer discovery. It’s in your best interest to find and reach out to relevant influencers in the shortest time. Today we’ll guide you through how to streamline influencer discovery and outreach via Keepface’s Influencer Discovery. 

Let’s get started!

Search and find influencers

After logging in to your account jump in Discovery – it’s just in the left corner. 

Click Discovery and you will be directed to Search bar automatically. Below the bar, you can see the latest registered influencers.

Use Filter to get concentrated results for your campaign. Filter button is designed to find out the most relevant influencers by their category, audience size, engagement, social platforms, price range, country, and gender. And with the Upgraded Plan, you can even go further by filtering influencers’ audience search on language, location, gender, interests category, and age groups. 

Click Show Results next to Filter to get the results according to your filter. 

Influencer names come with filtered results. In a few seconds, you will find your best fit influencers on the database. There are two view options, List and Grid view. You can choose how you want to see your results. 

Overview of each influencer’s profile

Click View details to quickly see the overview of influencer profiles. You will be able to see the latest and most engaging posts of influencers, as well as their category, global and country ranking score, total audience, and media value. So you get an in-depth view of influencers without leaving the platform.

Dive into their Audience Analyze to see whether that influencers’ audience matches with your target audience. By looking at the latest posts you will have an overview of their styles and engagement of the recent posts beforehand. These are all necessary stats that will help you to decide whether the influencer is relevant to your brand or not. 

Add influencers to your lists for later use 

On the right side of the section, you see Add to list. Lists are a great way to save your filtered results so you will save time while campaign planning. 

You can either add influencers to the list you created before or Create a new list. Influencer lists help you in your future campaigns where you just choose the list and submit the campaign.

Say, you need a list of “Fashion micro-influencers”. Adjust filters accordingly and select influencers who you think are the right fit by clicking the box in front of each name.  Click Add to List (red button below Search Bar), choose the List and all the selected influencers will be added to that list. Or you can add influencers individually, just clicking Add to List (blue button next to Influencer Profile) and selecting the list. 

Your list is ready

You can reach your lists anytime by clicking Lists on the drop-down menu under the Influencer Box (see on the screenshot).

Note that the number of lists depends on your Subscription Plan, so with a free plan, you can create only one influencer list. 

Creating lists before starting your campaign will save you a huge time, so when you create a campaign you’ll only need to add your brief, content types and add your list of influencers with a few clicks. That easy!

Difference between micro-influencers and celebrities

Why do companies prefer smaller influencers?

1. Cost-effective

2. Scepticism of the public over celebrity promotions

3. They seem more genuine

4. Smaller influencers have more specific content

5. It is easier to find genuine brand fans

6. They are better to work with

Typically, micro-influencers tend to be more engaging on a personal level, which makes it easier for businesses to establish personal connections to them.  

“A lot of the times, businesses claim that smaller influencers go above and beyond to satisfy the needs of their client, as they show their gratefulness towards the people that notice them and value their work. They also claim that it is easier to contact them and that they tend to be more open to explore the tasks they are given and provide out-of-the-box content,” says Hillary Ian, a blogger at State Of Writing and Oxessays.

7. Great for small businesses and startups

#1 Target untapped-niche segments

#2 Launch an initial campaign

#3 Measure and optimize your success

We’re here to help

An essential step in any influencer marketing campaign is appropriate and effective outreach. Influencer outreach is essential in running a successful campaign, so avoid the following common mistakes:

1. Reaching out through the wrong platform

It is important to reach out to potential influencer partners on the right channel – the best contact method is often simply through email. Though social media is the popular choice for other types of communication, email is more demanding of response and makes the conversation easier to track and reference later. Social media can be cluttered for this kind of business conversation, but useful for sending a message pre-pitch to ask how best to get in touch about your idea. It is also always safe to go through the business account, not personal accounts.

2. Not having clear campaign objectives

Establishing your campaign objectives is essential in building the foundation for the rest of the project. Depending on what you hope to gain specifically from this campaign, you will need to use the appropriate channel (i.e. social media platform) and at the same time the right influencer.

A social media influencer will have their own personal strengths, which you will need to be aware of and select them according to whether these things will help you in reaching your campaign goals. Communicate these goals with your influencers so everyone is on the same page and the campaign will be more successful.

3. Picking the wrong influencer

Having a clear list of criteria for finding the perfect influencer to head your campaign is vital, as well as knowing how these requirements are prioritized.

It is important to remember that an influencer’s number of followers isn’t everything – audience engagement is another influential factor to consider. Small, niche followings can be just as valuable as larger, mainstream audiences, even more so, if chosen and applied effectively. Daniel Hardison, a business writer at Ukwritings and Academized, says: “These things contribute to creating a presence that will drive sales and promote brand visibility.”

Thorough research and clear goals are both crucial in this stage of the process – you need to ensure your values align and that you have the same or at least overlapping audiences.

4. Writing a generic, long-winded, or just bad pitch

When it comes to writing your pitch, use personal details and specific connections between the brand and the influencer to make it more effective. Never use the same template for multiple pitches, or, even worse, send the same pitch as a mass email.

Also, remember that the pitch is just that – it isn’t your entire plan and doesn’t need to include every detail about your business, it is simply the hook. Be concise and try to get to the point quickly. Communicate the vital information clearly, the basics, and include the next step you would like to take.

Wayne Smith, a communication manager at Boomessays and Bigassignments, says: “Framing is everything: you want to pitch an offer to them, like you are doing something for them, rather than asking them to do something for you. Your pitch needs to sound like a unique opportunity that will benefit them as well as you.”

5. Taking things too personally

When it comes to getting turned down, it is important not to take things personally. The influencer could have any number of reasons for declining your offer, most of which have nothing to do with you, your brand, or even your campaign pitch. If their response is lacking in details or reasons, it may be reasonable to enquire as to why they chose to decline and whether they are giving you a hard no or just a ‘not right now’. Of course, this shouldn’t ever come across as a bitter plea, begging to know why they rejected you – instead, make sure you frame this line of questioning as constructive advice to help you with future pitches.

Finding the right influencer for your marketing campaign can make all the difference when it comes to building your brand image and audience and increasing sales. So, it is extremely important to ensure your outreach is perfect!

Although influencer marketing is a relatively young industry, 89% of marketers find it more profitable. Plus to its benefits, influencer marketing has challenges, as well. Lack of regulation in influencer marketing creates new challenges for marketers and brands who seek to use it on their marketing strategies. 

What are the challenges in influencer marketing?

According to the study conducted by Mediakix, one of the biggest challenges of the marketing industry is spotting fake followers and inauthentic engagement. This is followed by social algorithm changes that make content less visible and building an always-on strategy instead of one-off campaigns. Let’s look through those main challenges of the influencer marketing industry and what brands can do about them.

Fake influencer activities

The number one thread in influencer marketing is the growing number of inauthentic influencers with fake followers that increase brands’ concerns about finding the right influencers to work with. Fake bot followers are made to inflate follower numbers and engagement. The aim here is to deceive brands and followers as a trusty channel. Pretty much all social platforms are victims of these fake followers. 

Unfortunately, influencer fraud costs millions of dollars to brands. According to the 2018 report by Points North Group, of the $744 million that brands spent on influencer marketing, $102 million was wasted on fake followers, including Unilever’s brand Dove. Yet no brand was as seriously affected as Raw Sugar Living. The same report showed that 46% of the brand’s influencer marketing budget was eaten into bots and paid followers.

Fake followers are not only a challenge in the influencer marketing industry, but many marketing agencies also suffer from the same fraudulent activities with their digital ads such as fake impressions. 

Luckily, as we already mentioned in our previous blog, there are several methods to spot fake followers like checking influencer growth rate, reading post comments, communication between influencer and followers, and using influencer analytics tools to analyze influencers’ profiles.

Rising influencer marketing costs

The next challenge ahead of brands is the rising cost of influencers. As the demand and industry grow it gets more complicated, more efforts and tools are required to leverage.

How much does the influencer marketing cost? It is a partnership fee that you pay, comprising the type of the content, the influencers’ creativity, campaign duration, influencer engagement, or agency fee. Rising influencer cost is also associated with the bot followers which are used for pretending big influencer profiles in brands’ minds. But does paying more to influencers raise your ROI? Brands need to effectively measure relevant metrics and ROI. 

What to do?

Seemingly low-cost marketing channel in influencer marketing is micro-influencers. Individuals with a small but very active number of followers have more engagement rates and trusty profiles. Micro-influencers are approachable, credible, and generate more engagement rate, 22.2 times higher conversions than the other influencer types.

Changing algorithms

Algorithm is pretty much how the social media platforms operate. First of all, changing algorithms might change engagement rates and your posts’ visibility. From the positive side platforms change algorithms for supporting quality content, and users who post authentically and frequently.

Facebook’s new algorithm for example, amplifies personal accounts’ posts rather than business accounts. So, it allows brands to leverage influencer marketing easily on Facebook or think of Instagram’s no like change. The new model helps brands not to be deceived by bot likes, to work with authentic influencers, and to support paid posts on Instagram. 

Brands have to set their marketing plans based on the existing algorithms. As these algorithms change regularly, brands should adopt new marketing strategies and optimize them according to the changes. These changes put influencers forward who are authentic and have higher engagements, so that brands can easily work with credible influencers. 

In-house team, agency or influencer marketing platform? 

The following challenge to overcome is deciding on in-house team or agency to run influencer campaigns. Considering third party costs on one side, and time spent on influencer search and campaign management on the other side. 

After working on influencer market brands move their influencer marketing management to the internal team. Getting accustomed to the market aspect motivates brands to work solely instead of partnering with influencer marketing agencies or platforms. Despite specialized agencies, database tools, the high budget, and needed experience, marketers committed to run influencer campaigns with an in-house team. 

Influencer marketing agencies work on the campaigns from the influencer finding to the campaign management. They built reputation and trust in brands and influencers’ eyes have expertise. By maintaining relations with influencers and brands, agencies get to know the market well. 

Influencer marketing platforms give brands influencer accounts with relevant metrics and post statistics. On influencer marketing platforms, companies can easily register their brands, filter influencers by different categories, create campaigns and get reports at the end. Along with influencer marketing software, employee advocacy, and influencer analytics tools, Keepface offers influencer lists on different niches. AI-powered products have influencer profiles, performance data, audience analytics, and different other features.

Following trends

As long as brands expand their influencer marketing they should go along with changing trends and reshape their strategies. Here includes responding to on-going trends in a creative way, the emergence of new influencers, allowing UGC, building long-term relations with influencers.

Employee advocacy

While influencers act as trusted agents on behalf of your brand, your employees are even more credible party to promote your brand. Employee advocacy is a smart way of promoting your brand without spending extra money and time. The practical knowledge of these people helps to increase trust and deliver your message even more clearly. The issue with employee advocacy is empowering low-reach people to spread your brand awareness. But if effectively run, employee advocacy can turn followers into real customers. 

Keepface’s Employee Advocacy Tool is designed to amplify your social voice. The tool will help to enhance internal and external communication, keep control over brand voice on social media and report on which platform you perform best. All you need is to set up an employee advocacy campaign and manage it in a single place.

Enhancing content marketing

Content marketing is a modest way of presenting your brand on social media. The important part of building trust is expressing who you are with the help of quality content. However, creating quality content is the rising challenge of content marketing alone. Consistently writing content can lead to neglect quality. Highly experienced brands, pages with a relatively large number of publications sometimes can fail to deliver their messages, cause misunderstanding or just not get enough attention after all. 

What about combining content marketing with influencer marketing? 

Instead of writing long content to publicize your brand, prepare short texts that are plausible for the influencers you picked up. You cannot expect a high reputation from influencers without quality content. 

Simply, you can create content for giveaway campaigns, video, podcast or social media takeovers, branded posts and ask influencers to optimize it in their style or provide influencers with all the text to prevent extra efforts and misleading by influencers.

Increasing video content 

In a world where mobile phones are used as cameras, video content sharing became even more popular. As videos are eye-catching and they generate more engagement. Not surprisingly, algorithms in social platforms also support video content. According to the report, 72% of customers prefer to learn about products and services from videos. Preparing video content requires more time, efforts and in-depth information to share. 

Editing is an important part of video sharing. A clear, polished video is more likely to attract more viewers and brands. We have seen lots of influencers quit YouTube due to the long hours needed for making and editing videos. Also, for brands sponsoring video content is pricier in comparison to photo or story posts. 

Approaching video content as a challenge ahead, brands can sponsor video tutorials or invite influencers for product promotion videos. Preparing video content allows influencers to signify their creativity, share emotions and spur their audience for communicating.

Competition in existing social media platforms

Saturation of the influencer market leads marketers to look for new places. As the number of influencers increases, content becomes repetitive in existing platforms. Moving to new channels is challenging for marketers, in terms of brand compatibility with app features, finding the relevant influencers, getting accustomed to the app usage. The good thing is social platforms support easy communication, creativity, and attract the young generation.  

The increased number of users drives the marketability of platforms. Take the example of TikTok, from clothing to the gaming industry, global brands either enter solely or collaborate with influencers.

Another new channel to leverage influencer marketing is podcast. Authentic influencers with a dedicated audience allow running a cost-effective influencer marketing strategy. The rising popularity of the podcasts opens new doors for brands who are strong-minded on influencer marketing. 

Eventually, all these challenges are connected like a chain. Marketers need to clearly define the goals of influencer marketing strategies and apply them to overcome these.challenges.